Equipped with a quantum-level AI electronic and electrical architecture, the all-new smart #1 activates its "super brain"
The smart brand was born in 1994, jointly founded by Mercedes-Benz and Switzerland's Swatch. Since its inception, it has held the original aspiration of "exploring the best solution for future urban mobility." With its compact and agile body and pioneering, trend-setting design, it has become a global symbol of urban mobility.
As the brand's first electric transformation model, the first-generation smart #1 has won widespread praise from the market and users since its launch. The all-new smart #1, based on massive real user feedback, achieves all-around evolution in "powertrain, intelligent driving, cockpit, and refinement," delivering 63 class-leading and 20 class-exclusive configurations, bringing a transformative product experience.
The all-new smart #1 launches, with a limited-time benefit price starting at 149,900 yuan, and 5 major benefits worth over 25,000 yuan
The all-new smart #1 is offered in two variants, 535 Max and 535 Ultra, with over 200 vehicle experience upgrades, 63 class-leading and 20 class-exclusive features. With three pillars—"new luxury quality, technological intelligence, and agile handling"—the new car redefines the benchmark for luxury intelligent compact cars.
Over 200 product experience upgrades, with a total iterative value exceeding 30,000 yuan
Four years since its debut, renowned worldwide: the evolutionary path of the global king of luxury intelligent compact cars
In the four years since the first-generation smart #1 launched, it has entered 41 countries worldwide, accompanied over 100,000 close friends on over a billion kilometers of driving, earned recognition from more than 30 authoritative global media outlets, and won two international design awards—Germany's iF and Red Dot—as well as dual five-star safety certifications from China and Europe, becoming a calling card for electric smart on the world stage.
Four years after the launch of the first-generation #1, the all-new smart #1 fully evolves to set the benchmark once again
Powertrain upgraded, dual intelligence renewed: the #1 comprehensively raises the technological ceiling of luxury intelligent compact cars
The all-new smart #1 not only features the world's first quantum-level AI electronic and electrical architecture EEA 4.0, but also comes standard across the range with an 800V silicon carbide high-voltage platform. With class-leading 6C ultra-fast charging technology, the battery charges from 10% to 80% in just 12 minutes. Paired with the Thunder 16-in-1 high-efficiency intelligent electric drive, urban commuting requires only one charge per week, and even long-distance travel is worry-free. With efficient charging, 10 minutes can add over 300km of range, so long trips are no concern. Its Shield Gold Brick battery meets the new national battery standards with "military-grade" safety standards, providing reliable protection for every journey.
Full-range standard 800V high-voltage platform achieves "powertrain" renewal, with 6C ultra-fast charging taking only 12 minutes to charge from 10% to 80%
Intelligent driving assistance capabilities are increasingly becoming a key consideration for car buyers: the all-new smart #1 is equipped with the full-blooded Qianli Haohan H5 assisted driving system, featuring NVIDIA Orin Y high-computing-power chip, based on the G-ASD 4.0 solution empowered by the built-in hundred-billion-parameter WAM World Behavior Model. Relying on 31 perception hardware components including LiDAR, the intelligent assisted driving navigation capability covers diverse scenarios such as urban and highway, and can assist driving wherever there is navigation—drivable nationwide. In over 20 challenging scenarios such as roundabout navigation, unprotected left turns, and narrow alley passage, its decisions are more human-like and natural. A future OTA update will enable door-to-door functionality.
At the same time, the new car's "ceiling-level" intelligent parking capability will completely eliminate "parking difficulty": whether it's a narrow mechanical parking space or an unmarked open area, the all-new smart #1 can easily park. It also features exit-and-park, fingertip parking, and other functions, effortlessly handling complex and extreme parking scenarios—novices instantly become "parking experts."
"Dual intelligence" comprehensively upgraded, full-blooded Qianli Haohan H5 assisted driving system onboard, AI smart cockpit attentively accompanies
In terms of the intelligent cockpit, the new car significantly reduces user learning and experience costs, achieving "get in and go." The class-exclusive 4nm process Dragon Eagle 6P chip provides high computing power, enabling millisecond-level response for functional operations. The 15.4-inch 2.5K central control screen integrates the new-generation smart OS, pioneering the deeply customized latest version of the Flyme Auto system. The screen is clearer, colors more delicate, interaction more convenient—operate by intuition, learn at zero cost. Facing complex voice commands including multiple addresses and multiple sequences, the "Super Elf" AI assistant can autonomously complete route planning. The AI air conditioning can autonomously sense the interior and exterior environment, automatically adjusting cabin temperature, humidity, and airflow based on interior and exterior ambient temperature, humidity, and air quality—comfortable atmosphere as you wish. High computing power, fast response, understands you, and useful—whether for daily leisure or critical moments, it's your attentive companion.
Derived from smart's unique D.N.A., the all-new #1's new luxury is vastly different
Beyond the renewal of powertrain and dual intelligence, the comprehensive upgrade of the all-new smart #1 still upholds smart's irreplaceable brand D.N.A.—Mercedes-Benz design, safety first, and enjoyable driving—making the new car "vastly different."
Designed with Love—Mercedes-Benz design: every smart model is created by the Mercedes-Benz global design team, and the #1 is no exception: classic four-wheels-at-four-corners style gives the compact car a "grand presence." The Platinum Edition's exclusive Corona Gold roof makes a classic return, paired with the body in two new color combinations—blue-gold and white-gold—unforgettable at first glance. The class-exclusive D-pillar starlight illuminated Logo and Styled by Mercedes-Benz exclusive design badge further enhance side recognition. Paired with 19-inch rotor dynamic wheels and a high-end sport rear spoiler, every angle exudes strong visual tension.
The spatial philosophy of "compact outside, spacious inside" leaves more space for the cabin. The 2750mm wheelbase and class-leading 84% ultra-high space utilization rate allow a small body to "hide" an ultra-large space. Together with 28 partitioned storage compartments throughout the vehicle, it's relaxed, spacious, and full of presence.
Corona Gold roof brings new color combinations, Mercedes-Benz original design makes new luxury "vastly different"
Not just space—the comfort experience inside the cabin is equally above-class: the new luxury SPA comfort seats use a 12-layer comfort lamination structure, with 24 massage combinations for driver and passenger, plus heating and ventilation functions, so you can soothe your body anytime even on long trips. The class-leading soft-touch coverage area exceeds 5㎡—everything you touch is soft. Door panel armrests and cup holder covers use class-leading wraparound 3D Mesh craftsmanship, providing just-right support. The Sennheiser reference audio system and 256-color flowing smart ambient lighting create an immersive cabin atmosphere from hearing, touch, to vision, making every journey a sensory relaxation trip.
New luxury SPA comfort seats with 12-layer comfort lamination structure, paired with rich functions for soothing companionship
No Compromise on Safety—safety first is the manufacturing standard smart has always adhered to: the new car is still built to dual five-star standards from China and Europe, with an 84% steel-aluminum hybrid cage body building a safety fortress. 19 new active safety assistance functions are added, including Automatic Emergency Braking (AEB), Rear Cross Traffic Alert & Braking (RCTA & RCTB), tire blowout stability control, driver incapacitation assistance, and more, building an all-domain safety system for every occupant.
smart and Mercedes-Benz jointly completed the new car's chassis tuning, making urban travel enjoyable
Amazing drives—enjoyable driving is the travel experience smart has always wanted to bring to close friends: smart and Mercedes-Benz jointly tuned the new car's chassis. During cornering, suspension support is solid and powerful, vibration filtering is clean and crisp—the German chassis combines heft and resilience. Navigating the city is agile and free—whether narrow U-turns or merging in congested streets, it handles with ease. The 154mm ground clearance ensures urban maneuverability while also unlocking more scenario possibilities for weekend countryside trips—unpaved roads and light off-road conditions can be handled with composure. At the same time, the new car features the CST intelligent comfort braking system, which effectively suppresses brake dive. Combined with intelligent dynamic energy recovery, it balances energy consumption and smoothness—starting, cornering, and decelerating are all effortless.
No tricks: smart uses inspiration to create an all-new launch event style
"Born to love different," smart turned the launch of the all-new smart #1 into an urban Live Show: the entire new car real-world testing was completed in urban streets, integrating over 200 upgraded experiences into real scenarios of commuting, fast charging, and weekend short trips—what users see is what they get.
Tong Xiangbei, CEO of smart Brand Global Company
Four years ago, the #1 took the first step in smart's comprehensive electric transformation. As Tong Xiangbei, CEO of smart Brand Global Company, said: "The smart #1 has always been the category benchmark for luxury compact cars—in the past, now, and in the future." Today, the all-new smart #1, with comprehensive class-breaking "powertrain and dual intelligence," gives every kind of urban life a smarter, more composed answer.
