On August 22, Hyper Aion officially launched its official used car brand — "Hyper Aion Yuexiang Used Cars" — with the core philosophy of "Choice of Quality and Intelligence, Enjoy Like New." Through three core measures — factory-selected quality, Yuexiang benefits, and premium warranty — it systematically addresses the core pain points users face in new energy used car transactions, such as opaque vehicle condition, missing benefits, and lack of after-sales protection.
Currently, the monthly penetration rate of new energy vehicles continues to exceed 60%, and the transaction volume of new energy used cars has also seen substantial growth. From January to May this year, the year-on-year increase in new energy used cars exceeded 27%, and market demand continues to be released. However, users' concerns are also growing: fear of opaque vehicle condition, fear of accidentally falling into a trap; fear of potential risks in the health of the battery and other three core components; and even more fear that after-sales responsibility is unclear and no one will take charge if problems arise. These pain points that constrain the release of market potential ultimately stem from the still high technical threshold in the appraisal of new energy used cars. Compared with the mature inspection system for fuel vehicles, the new energy vehicle industry currently still lacks authoritative institutions and unified standards to provide users with a safety net, which makes many potential users hesitate.
As a new energy brand with 2 million users, Hyper Aion's early users have also gradually entered the car replacement cycle. Adhering to the principle of being user-centric, Hyper Aion deeply explores the needs of the full vehicle life cycle, while gaining deep insight into market trends and industry pain points, and launches the Yuexiang official used car brand. Centering on users' three core demands of "choosing a car, buying a car, and using a car," it extends the high-standard quality and service of new cars to the used car sector, making buying a used car as reassuring as buying a new car.
In terms of quality assurance, Hyper Aion Yuexiang Used Cars has established strict admission and reconditioning standards to ensure "quality like new." Vehicle sources are selected only from high-quality non-accident, non-flooded vehicles within 4 years of age and with no more than 100,000 kilometers driven, eliminating risks from the source. Every vehicle must pass 128 major professional inspections covering appearance, interior, chassis, and the three electric systems, and undergo mandatory reconditioning of 6 major safety systems including glass and lighting, while also receiving original factory refurbishment and repair for 22 components such as appearance, chassis, and interior, so that every used car delivered is a premium product meeting original factory quality requirements.
In terms of user benefits, the brand breaks down the service barrier between used cars and new cars. Car buyers can enjoy flexible financial plans, and when trading in a same-brand vehicle for a new Hyper Aion car, they can also stack additional exclusive subsidies, truly achieving "benefits like new." More importantly, every certified used car continues the vehicle's original warranty and benefits policies, including the industry-first "three responsibilities" protection, making used car owners more reassured and confident when traveling; they also enjoy lifetime warranty for the three electric systems, plus an additional official extended warranty of 1 year or 30,000 kilometers for the whole vehicle. All benefits support nationwide joint warranty, truly realizing "service like new."
The launch of Hyper Aion Yuexiang Used Cars is an important innovation in the brand's service upgrade. By building a standardized, transparent, and trustworthy used car ecosystem, it allows users to obtain a reassuring experience consistent with new cars during the trade-in process, effectively resolving users' worries and accompanying more users in unlocking a reassuring and enjoyable mobile life.
At present, "Hyper Aion Yuexiang Used Cars" certified stores are gradually opening across the country, providing consumers with one-stop solutions covering inspection, transactions, finance, and after-sales. With the release of Hyper Aion's official used car brand, it will strongly promote the new energy used car industry toward a new stage of standardization and professionalism.
