In July 2026, China's auto market entered its traditional off-season. Data from the Passenger Car Market Information Joint Committee shows that retail sales in the national passenger car market in July are expected to decline by 16.8% year-on-year, and the industry is returning from a short-term promotion-driven growth model to a development rhythm dominated by real demand. However, despite the pressure on the overall market, Hyper Aion managed to chart an independent course: July terminal sales reached 34,987 units, up 31.74% year-on-year, and it has now achieved double-digit year-on-year growth for five consecutive months.
More notably, in the first half of 2026, the share of Hyper Aion's C-end individual user sales steadily climbed to 81%. This means that the brand's sales structure has undergone fundamental optimization, and private users have become the absolute main force behind the brand's growth.
At a time when the industry's elimination race is intensifying, achieving consecutive counter-trend growth by relying on C-end individual users speaks volumes about the quality of that growth.
A renewed system drives transformation, and hit national good cars confirm user recognition
The underlying logic of this growth stems from an inside-out systemic reform. Relying on the deepened implementation of GAC Group's "Panyu Action," the Hyper Aion BU was among the first to be established at the end of 2025, fully implementing the two major management systems of IPD and IPMS, and connecting the entire chain of R&D, production, sales, and service. The offline channels of the dual brands are accelerating integration, and brand image, marketing strategy, and service experience have been comprehensively renewed, building a long-term communication mechanism of deep empathy with users.
This "responsive" product philosophy is directly reflected in two hit models. The Aion i60 applies GAC's Xingyuan range-extender technology exclusive to the 200,000-yuan class. Its monthly sales are now stable at over 10,000 units, ranking among the top two in the A-segment dual-power SUV sales chart. Users aged 26-35 account for 42%, making it the A-segment new energy SUV that best understands Chinese families. The Aion N60, priced in the 100,000-yuan class, comes standard with LiDAR and an intelligent driving assistance system using the same-origin algorithm as WeRide's L4 Robotaxi, allowing young people to enjoy a 300,000-yuan-class intelligent driving experience at the lowest threshold, and it has taken first place in sales among 100,000-150,000-yuan pure electric SUV LiDAR intelligent driving models.
The continued hot sales of the two major models jointly pushed up the C-end share and consolidated the foundation for the brand's healthy growth. More and more private users are choosing Aion with real money, greatly enhancing the brand's growth quality and counter-cyclical capability.
Years of long-distance running through cycles, and long-termism builds the brand's confidence
Looking back to the early days of the new energy vehicle industry, at its peak there were once more than 400 new energy vehicle brands competing nationwide. Now, after the huge waves have washed away the sand, only a handful of new energy automakers have been able to walk steadily through ten years. GAC Aion, established in 2017, is precisely a rare long-distance runner in the industry.
On July 28 this year, Aion officially entered its tenth year, having earned the trust of 2 million users cumulatively.
As early as 2017, GAC Group took the lead in investing 45 billion yuan to build a new energy intelligent connected industrial park, constructing a super-hundred-billion-level industrial chain covering core three-electric systems, intelligent connectivity, and other fields. Aion built the world's first new energy vehicle lighthouse factory, took the lead in launching core technologies such as a dedicated pure electric platform, magazine batteries, and Quark electric drive, and achieved full coverage of L2-L4 level technologies in the field of intelligent driving.
In terms of product quality and user assurance, Hyper Aion is likewise at the forefront of the industry. Magazine battery safety technology has been installed in more than 1.5 million vehicles, with over 160 billion kilometers of safe driving. The brand has launched the industry's first "three responsibilities" commitment: the manufacturer is responsible for three-electric spontaneous combustion, battery degradation beyond limits, and intelligent parking accidents, and provides lifetime warranty for the three-electric system. For consumers, when choosing a new energy vehicle, the brand's long-term viability is crucial. As a new force brand cultivated by a state-owned automaker, Hyper Aion has a mature manufacturing quality control system and a globally covering dealer service network, allowing users to buy and use cars with peace of mind.
Using the Ray lineup to seize young incremental growth, and technology inclusiveness to resolve the "feature cuts" pain point
Standing at the new starting point of its tenth year, GAC Aion has not stopped at the national family-use track, but instead aims at the young group that is the main force of new energy consumption and proactively opens a second growth curve. On July 28, Aion officially released the all-new Ray lineup, and the first model, Ray 7, was unveiled at the same time, aiming to become "young people's first super pure electric car."
Ray carries GAC Aion's expectations for the new decade: its original meaning is light, symbolizing the unique brilliance of young people; in imagery it is a ray, with a starting point but no end point, implying that Aion is setting out renewed with its tenth year as the starting point. As the first model, Ray 7 is positioned as a mid-to-large super pure electric sedan, featuring ultra-high appearance with a low-slung wide-body stance, the world's first super chassis with a chip-level drive-control integrated architecture, CATL batteries, ultra-low power consumption with an industry-leading vehicle energy management system, and super intelligence with L4 same-origin algorithm LiDAR assisted driving.
Relying on years of full-stack self-development accumulation and the scale effect of million-level users, GAC Aion is fully bringing advanced technologies such as LiDAR, high-efficiency electric drive, and long-range three-electric systems down to mainstream price points, truly achieving inclusive high-end technology. Combined with all-domain youth-oriented marketing actions such as the Hyper Aion User Carnival Night, AI Life Good State · Intelligent Travel China, AED Guardian Alliance, Xiangchao and Yuechao sports event tie-ins, and the "Yuexiang Recommender" partner system, the brand is comprehensively accelerating its transformation toward youthfulness.
Standing against the tide, moving toward the new after ten years. Years of deep technological cultivation and industrial layout have built a solid foundation for Hyper Aion's long-term development. With the C-end market as the foundation and the Ray lineup as the blade, Hyper Aion is protecting every user's travel trust with stable and reliable products and services, heading toward a brand-new growth cycle. The next new decade is especially worth looking forward to.
