On April 24, the 19th Beijing International Automotive Exhibition officially kicked off. FAW Toyota appeared at the Toyota booth in Hall B3 of the China International Exhibition Center with its models including Prado, the all-new RAV4, Avalon, Granvia, Corolla, Corolla Cross, as well as the all-electric bZ5 and bZ3, demonstrating its system strength with a diversified layout. More notably, most of the models exhibited this time featured exclusive modifications, highlighting personalized charm with a distinctive and more futuristic design; the modification matrix covering multiple categories also demonstrated the diversity and strong expandability of FAW Toyota's products, interpreted the diversity of users' lives, and highlighted FAW Toyota's determination to reconstruct the new value of mobility through scenario-based customization.

Everything is user-centered, embracing the times and continuously evolving

In the first quarter of 2026, China's overall auto market declined, but FAW Toyota moved forward steadily under pressure, with sales exceeding 155,000 units, showing a trend of "overall improvement with outstanding highlights." Especially in March, FAW Toyota's share in the fuel vehicle market reached 8.0%, ranking first among joint ventures and second in the entire passenger vehicle market; key models such as Crown Kluger and Avalon all achieved year-on-year positive growth; more notably, the sales proportion of intelligent hybrid dual-engine models reached 46.1%, and continued to increase year-on-year, indicating that in the current environment of high oil prices, FAW Toyota's intelligent hybrid models, with the core advantages of fuel efficiency, reliability, and safety, are favored by more and more consumers, and also demonstrate FAW Toyota's differentiated competitiveness in the new energy transition.

Facing profound changes in the automotive industry, FAW Toyota has clearly defined its core future development direction: everything is user-centered, focusing on the three major dimensions of new products, new experiences, and new value, and firmly advancing toward the goal of becoming a new force among joint ventures. At the product level, it adheres to the dual-track parallel development of fuel and new energy, optimizes the advantages of traditional models, improves the layout of pure electric and intelligent hybrid dual-engine models, and builds a diversified high-quality product matrix, so that every user can find a good product suitable for themselves at FAW Toyota. In terms of experience, it upholds the core advantage of QDR, relies on the IT'S TiME technology brand for continuous iteration, upgrades the service network and intelligent configurations, and comprehensively optimizes the mobility experience, so that every trip users take feels completely renewed. In terms of value, it improves the full-lifecycle guarantee system, renews user rights and interests, and continuously reduces vehicle ownership costs, so that users can feel tangible benefits and protection during long-term companionship, truly achieving worry-free ownership and exceptional value.

At the same time, revolving around the needs of users in the new era, FAW Toyota has comprehensively evolved its full-chain service system, building a user service moat through multi-dimensional upgrades.

In order to let users enjoy safer, more economical, more pleasant, and more convenient services, adhering to the philosophy of "professional with vehicles, sincere with people," FAW Toyota has comprehensively upgraded its after-sales service. Service quality is more professional, strictly abiding by Toyota's global service standards, with genuine parts traceable and service processes open and transparent. Through the official APP, users can check rights and interests and maintenance records with one click, achieving peace of mind throughout the entire vehicle usage cycle. Service products are more comprehensive, focusing on the full lifecycle of the vehicle, launching factory direct-sale products such as maintenance packages, with unified national pricing, universal joint warranty, and official backing, effectively reducing vehicle maintenance costs. The service experience is more pleasant, relying on various occasions to create exclusive maintenance activities, providing free inspections and warm convenience services, and launching official Douyin service channels to regularly distribute welfare subsidies, continuously enhancing the happiness of vehicle use.

The channel side continues to innovate its layout, building diversified channel forms, increasing user touchpoints, filling service gaps, and upgrading channels around users' needs for being closer, more convenient, and more worry-free. It not only actively promotes the renewal and lightweight operation of dealerships, but also lays out multiple forms such as MINI 4S stores, county-level specialized repair cooperative stores, and authorized service chain stores, accelerating channel sinking, with plans to establish 300 cooperative stores by 2027, comprehensively filling the service shortcomings in county-level and lower-tier markets, so that every user can enjoy high-standard convenient services.

In addition, it continuously improves the used-car value system, creates a full-lifecycle vehicle usage loop, provides full-process protection for users, and through brand certification, scientific evaluation, and quality assurance, solves the pain points of difficult vehicle disposal and opaque pricing, greatly improving vehicle value retention, effectively protecting users' interests throughout the full vehicle usage lifecycle, and maximizing users' vehicle value; at the same time, it connects the entire process of car purchase, use, and trade-in, providing users with one-stop, worry-free guarantee services. It continuously accelerates digital upgrading to achieve more accurate and efficient user service, through the One ID tag system to accurately identify user needs, AI assistants and intelligent agents to improve consultation and feedback efficiency, NPS satisfaction system reconstruction, and other digital upgrading measures, continuously optimizing services, making responses faster and user experience better.

Rich product layout, there is always one suitable for you

After 23 years of striving, FAW Toyota currently has multiple drive routes including fuel, hybrid, plug-in hybrid, and pure electric. Its products cover a full-category matrix of sedans, SUVs, MPVs, and crossovers, making it a rare "all-rounder" in the industry. No matter what kind of need users have, FAW Toyota always has one suitable for you.

As the pioneer of urban SUVs, the all-new sixth-generation RAV4 is equipped across the lineup with dual C-shaped LED headlights, paired with an extra-large skid plate, offering extremely high recognizability. The 15.6-inch 2.5K ultra-clear large screen is equipped with the Qualcomm 8155 chip, delivering smooth response and clear images. It is equipped with the TSS 4.0 advanced driving assistance system and 24 high-precision sensors, allowing it to "see" clearly even in heavy rain and dense fog. In terms of passive safety, 80% of the all-new RAV4's body-in-white has been redesigned, and the A/B pillars use 1470 MPa ultra-high-strength steel, capable of indestructibly protecting life when danger arrives. The all-new RAV4 exhibited this time has been modified with the "FIELD GO" theme in the Mona Lisa edition, taking light off-roading as the core design concept, creating a styling atmosphere that combines a sense of adventure and practicality, meeting the needs of people who love the outdoors and camping.

The hardcore off-road benchmark Prado has five hardcore strengths: rugged appearance, super hybrid, extreme off-roading, long-distance traversal, and intelligent driving control. Among them, the Traverse BX edition is positioned as a travel "big toy" and adventure "tool vehicle"; the All-Round TX edition is positioned as an "all-round player" compatible with off-roading and urban use, adapting to all scenarios and comprehensively meeting users' needs of wanting this, that, and more; the Wild WX edition is positioned as a "powerful off-roader" for fearless journeys, offering both 5-seat and 6-seat versions for users to choose as needed; the Flagship VX edition is positioned as a "full-scenario high-performance hardcore off-road SUV" that perfectly integrates long-distance traversal and premium comfort, making long-distance travel worry-free. The Prado exhibited this time adopts off-road kit modification, with the theme of a new pioneering style design, integrating the sense of power and futuristic design language of hardcore off-roading, strengthening Prado's hardcore image and pioneering spirit, making it the first choice for people who love off-road culture and personalized modification.

Avalon comes from Toyota's TNGA architecture high-end K platform and is the representative of Toyota's high-end sedans. Empowered by the all-new "IT'S TiME 3.0" technology brand, its intelligent attributes and power performance have been greatly upgraded. The new car is equipped with the all-new Toyota Pilot advanced intelligent driving, Toyota Space smart cabin, and the fifth-generation intelligent hybrid dual-engine system, bringing users a more advanced and textured mobility life. The Avalon exhibited this time is based on the 2026 Star Edition and is equipped with a series of new configurations that are in high user demand and highlight technology and comfort style, further enhancing market competitiveness.

The "space master" Granvia, as Toyota's first domestically produced four-wheel-drive MPV, is equipped with the E-Four electronic four-wheel-drive system, a comprehensively upgraded intelligent infotainment system, and renewed configurations such as second-row luxury seats that rival million-yuan luxury cars. While expanding the radius of family travel, it provides family members with a high-quality riding experience, carrying a beautiful life with strength. In addition to the family version, the Granvia exhibited this time also has a high-roof VIP heavily modified version, which not only provides users with diversified space choices but also enhances the sense of luxury, further attracting the attention of people using it for business purposes.

The Corolla family, composed of Corolla and Corolla Cross, responds to users' "national sentiment" with a "sedan + SUV" combination punch. Since its birth in 1966, Corolla has undergone 12 generations of evolution, bringing a "happy and joyful" mobility life to more than 50 million users worldwide, and continues to write the legendary chapter of the "king of family sedans"; inheriting the core spirit of Corolla's happiness, Corolla Cross, since its launch, has consistently remained in the TOP ranks of its segment with outstanding product strength, becoming a value benchmark in the 100,000-yuan SUV market.

The "pure electric twin stars" bZ3 Smart Enjoy Family and bZ5 are FAW Toyota's masterpieces in the new energy track. As the name suggests, bZ3 Smart Enjoy Family focuses on the three core dimensions of "intelligence, enjoyment, and family," perfectly unifying smart technology with family warmth, interpreting the design concept of "family joy"; bZ5 has five core values: all-angle aesthetics, all-guard safety, all-immersive smart cabin, all-scenario intelligent driving assistance, and all-guarantee QDR, and with outstanding performance as the "first pure electric car in a real-person deep-water escape test" and the "industry's only first car in a real-person high-speed collision test," it has achieved a new height in automotive safety. The "twin stars" exhibited this time have both been modified to highlight sporty personality and differentiation, giving people a refreshing impact and sense of novelty.

In addition, at this Beijing Auto Show, Toyota announced the progress of its localization strategy and its "TO YOU" vision in China. Riding this momentum, FAW Toyota will surely once again drive onto the fast lane of new products. A FAW Toyota with a more colorful and richer product matrix is worth looking forward to.

Postscript:

Facing the wave of a century of transformation in the automotive industry, FAW Toyota, with the spirit of the Beijing Auto Show theme "Leading the Era, Intelligent Future," continues to solidify its sustainable development strength through a full-category product matrix and a user-first full-cycle service system; empowering user experience with products, winning user trust with professional high standards, and continuously creating a safer and more pleasant beautiful new world of mobility for users.