In September 2026, FAW Toyota celebrates the 23rd anniversary of its brand establishment and officially launches its Customer Appreciation Season series of activities. As the annual major customer giveback event, the 2026 FAW Toyota Certified Pre-Owned Brand Value Retention Festival, themed "Joyful Times · Greater Peace of Mind," will grandly kick off on September 26 at the main venue of the Changde store in Xi'an · Xianyang - Xixian New Area, with FAW Toyota dealerships nationwide simultaneously joining in. We sincerely invite you to visit your nearest FAW Toyota dealership and join this annual grand event exclusively for vehicle owners.
An outstanding value retention report card is the best gift for vehicle owners.
The holding of the Value Retention Festival is a powerful demonstration of FAW Toyota's hardcore value retention strength in its own products. On the value retention rate list released by an authoritative institution in August 2026, FAW Toyota once again delivered an excellent result: the three-year value retention rate of the Crown Kluger reached 57.49%, and the three-year value retention rate of the Corolla Cross reached 55.45%. Both models firmly stand in the first tier of high value retention in their respective segments. This achievement is the answer sheet FAW Toyota has delivered through long-term deep cultivation of product quality, user service, and used car ecosystem development, and it is also the best response to every vehicle owner's choice at the time.
The excellent value retention performance is rooted in the QDR (High Quality, High Reliability, High Durability) manufacturing philosophy that FAW Toyota has always upheld. From R&D and manufacturing to after-sales support, every detail adheres to the quality bottom line. Having stood the test of time, a FAW Toyota vehicle is not only a reliable means of transportation, but also a choice of value precipitated over time, bringing solidity, peace of mind, and confidence to countless users on the road.
Since the creation of the IP "Brand Value Retention Festival" in 2021, this year marks the sixth edition, and the Value Retention Festival has become an annual grand event that vehicle owners look forward to and trust.
(2021, the First Brand Value Retention Festival)
(2022, the Second Brand Value Retention Festival)
(2023, the Third Brand Value Retention Festival)
(2024, the Fourth Brand Value Retention Festival)
(2025, the Fifth Brand Value Retention Festival)
This year, FAW Toyota will bring a special "gift."
In August 2026, FAW Toyota officially released the IT'S TiME 4.0 technology brand, establishing the core proposition of "Defining the intelligent electric era with quality," deeply implementing "time value" throughout the entire lifecycle of users' vehicle ownership, and endowing every journey with perceptible certainty and assurance.
On September 26, the Sixth Value Retention Festival will grandly unveil the all-new brand connotation of FAW Toyota Certified Pre-Owned, iterating and upgrading from the previous "Peace of Mind · Safety · Cherished Use" to "Exquisite Selection · Fine Craftsmanship · Joyful Value," building a full-power service network covering fuel, hybrid, and new energy, providing users with quality services across the entire vehicle lifecycle, and elevating the brand's humanistic warmth into a visible, redeemable, standardized value commitment.
Participate simply by visiting a store, with benefits you can see and touch.
On the day of the event, FAW Toyota dealerships nationwide will simultaneously carry out a rich array of experiences:
· On-site demonstration of 170 professional inspections—witness firsthand the rigorous standards for every certified pre-owned vehicle
· Fine craftsmanship magic renewal performance—see how "time restoration" can make your beloved car look brand new
· Surprise lucky draws, owner awards, vehicle handover ceremonies—honor and courtesies belonging to vehicle owners
· Announcement of Joyful Value policies—be the first to learn about the latest owner benefits and favorable news
The grand event begins, meet at · Joyful Times. On September 26, we sincerely invite all users to visit their nearest FAW Toyota dealership, to experience together the product strength tempered by time, to witness FAW Toyota's "Joyful Times · Greater Peace of Mind," and to take home a set of owner benefits and surprises exclusively for you.
