On September 22, Dongfeng Nissan's "NI Hao, New N7—the super-intelligent pure electric that the whole family loves" was launched: six versions with a limited-time benefit price starting at 109,900 yuan, 33 upgrades in one go, and four launch benefits announced at the same time. This pure electric sedan, which Dongfeng Nissan calls "loved by the whole family," left no suspense—price, configuration, and benefits, all explained at once.
Value increased by 20,000, price reduced by 10,000
The new N7 offers six versions in total: 625Max LiDAR version at 139,900 yuan, 510Max LiDAR version at 129,900 yuan, 625Pro version at 129,900 yuan, 510Pro version at 119,900 yuan, 510Air version at 109,900 yuan, and Black Knight version at 146,900 yuan.
The two LiDAR versions attract the most attention: the R7 world model advanced function package is worth 10,000 yuan, the high-level driving assistance "three major components" are worth 4,000 yuan, the rear comfort package is worth 4,000 yuan, and the configuration upgrade package is worth 2,000 yuan—a total of 20,000 yuan in upgrade value added, while the price is instead reduced by 10,000 yuan. "More equipment without a higher price" is the toughest statement of this launch.
The Black Knight version is built on the 625Max LiDAR version, with e-Damper electronically controlled shock absorbers, master-level audio, an exclusive Red Shadow Black interior, an illuminated NISSAN logo, and the Wind Blade full-body sport package all included.
The benefits are equally generous: an expansion gift of 3,000 yuan offsetting 5,000 yuan, limited to orders placed on or before October 7; a trade-in gift that stacks with the national trade-in subsidy, saving up to 17,000 yuan in total; a finance gift offering three options, choose one—2 years with 60,000 yuan at 0 interest, 0 down payment with 1-5 years low interest, or 20% down payment with a 5-year "easy repayment" plan; and the all-new Green Mandarin vehicle color available as a limited-time free option.
33 upgrades, starting from 40,000 pieces of user feedback
The 33 upgrades of the new N7 are backed by the item-by-item review of more than 40,000 pieces of real user feedback. From small options such as "left/right bias" for automatic parking to the newly added rear intelligent control screen, there is hardly any arbitrary item on the upgrade list.
The exterior continues the N-series aesthetics: V-Motion flowing design, true frameless doors, clamshell hood, and through-type star ring lights, with the addition of a low-saturation Green Mandarin color and lower-drag five-spoke Liuxi wheels, which also benefit range and quietness.
Comfort is the signature strength of the "Nissan big sofa": space utilization rate as high as 83%, creating C-segment space in a B-segment body; front-row AI zero-pressure cloud blanket seats equipped with 49 sensors and 12 massage airbags, with massage intensity reaching 60N, and response time shortened by 10 seconds after the AI algorithm upgrade; rear-row ventilation, heating, and intelligent control screen complete the setup, allowing all four seats to share comfort.
The quality data is even denser: before launch, it completed more than 100,000 kilometers of multi-terrain road testing in 25 cities across 3 countries; among 146 battery safety tests, including the industry's first four-needle multi-cell no-thermal-propagation test, a 5-meter drop heavy impact test, and an external fire test; the A-pillar of the "five horizontal and ten vertical" ultra-high-strength steel cage body uses 2000MPa hot-formed steel; the cabin uses large areas of water-based environmentally friendly materials and received the China Automotive Technology and Research Center's "zero formaldehyde" certification. Xin Yu, general manager of Dongfeng Nissan Automobile Sales Co., Ltd., said at the launch event: "Where users are satisfied, we must do even better; where users care, we will never compromise."
Intelligent driving does not show off parameters, it first lets the whole family dare to drive
"The new N7's intelligent assisted driving is something the whole family dares to use, is easy to use, and cannot do without." Wang Qian, deputy general manager of Dongfeng Nissan Automobile Sales Co., Ltd., put the standard plainly.
Centered on these nine words, Dongfeng Nissan jointly developed, jointly tuned, and jointly verified with Momenta, creating for the new N7 an exclusive "Chinese family exclusive custom version" Momenta R7 world model; the vehicle is equipped with 29 high-perception sensors including LiDAR, and brings the industry's only anti-motion-sickness intelligent driving tuning—suppressing jerking and body pitch, so family members prone to motion sickness can also sit steadily through the entire journey. Formula E electric racing track-level chassis technology also empowers intelligent driving, with three major advantages: track-level torque vector control, braking management, and suspension tuning data; newly added AES automatic emergency steering and upgraded AEBS automatic emergency braking, with 22 active safety functions protecting the whole family's travel.
Two "inspections" before the launch event were more persuasive than any rhetoric: an extra-long 32-hour live-streamed car teardown, laying out body structure, battery safety, and chassis materials in front of the camera; and executives personally testing the intelligent assisted driving challenge on a cliffside road downhill at night, in one continuous shot, with zero takeovers throughout.
Service backstop, writing long-termism into the terms
The "three worry-free" policy, first launched in the industry in May 2026, continues as standard: the manufacturer backs the whole vehicle's three electric systems, worry-free for life; the manufacturer backs routine minor repairs, worry-free in case of insurance claims; the manufacturer backs tire wear, worry-free on long trips—the three together can save up to 34,000 yuan in long-term vehicle use. "Smart travel worry-free" comes with 1 year of free protection benefits, with compensation up to 5 million yuan, fully covering intelligent parking.
On September 11, the first batch of China-made N7 vehicles set sail for Southeast Asia, and the Latin American market is also in the plan—clearly, this car is competing not only in China's 120,000-yuan class.
Joint-venture new energy vehicles have grown used to the word "following" in recent years. The new N7's approach of laying out price, configuration, and service all at once looks more like a proactive move: not relying on parameter gimmicks, but using a car that the whole family can use and trust to redraw the line for the 120,000-yuan-class family pure electric sedan.
