On April 24, the 2026 Beijing Auto Show opened, and Great Wall Motors exhibited under the theme of "Contract." Haval, WEY, Tank SUV, ORA, GWM Poer, and Great Wall Soul Motorcycle brought nearly 60 display vehicles to make a heavyweight appearance. A powerful product matrix and hardcore technology drew huge crowds to Great Wall Motors' booth, making it a major highlight of the show.
The spirit of contract is the key to accelerating high-quality development. Taking this as its foothold, Great Wall Motors upholds a pragmatic philosophy of returning to fundamentals, sincerely treats users and the industry, and builds solid product strength, technological strength, and global brand strength. Great Wall Motors President Mu Feng said at the press conference that the trust represented by the spirit of contract is the most solid cornerstone of the commercial world. Taking a global perspective, he further pointed out that Great Wall Motors will devote itself to the European market, build a complete business ecosystem, and emphasized that it will vigorously promote "ecosystem going global," forming a long-term trust contract with local users based on respect and deep cultivation.
A strong matrix demonstrates superior product strength
Product strength is the direct embodiment of a company's competitiveness. At this auto show, Great Wall Motors brought a full-scenario product matrix. Models including the Haval Raptor PLUS, Haval Raptor PLUS seven-seat version, WEY V9X, all-new WEY Gaoshan, all-new Tank 700, Great Wall ORA 5 multi-power version, Great Wall ORA 5 sport version, Great Wall Poer Hi4-T, and Great Wall Soul S2000C Cruiser Classic Edition appeared together, highlighting their strength.
The Haval Raptor PLUS embodies the way of square and circle and reveals the beauty of edges, fully showing a multifunctional comfortable space and ultra-long range, and is equipped with a rear axle electronically controlled mechanical dog-clutch differential lock. It opened pre-sales on April 18, with a pre-sale price starting at 189,800 yuan. The Haval Raptor PLUS seven-seat version directly addresses the real vehicle-use pain points of multi-member families, offering advantages such as a versatile and spacious interior and all-domain intelligence, truly achieving worry-free travel in all scenarios. It officially began pre-sales at this auto show, with a pre-sale price starting at 193,800 yuan.
The AI luxury six-seat flagship, the WEY V9X, is the first large six-seat flagship SUV on the Guiyuan S platform and adopts the design concept of classic Eastern aesthetics. From a full-scenario architecture with multiple sizes and multiple powertrains for one vehicle, to the million-level power foundation of Super Hi4 and the million-level driving texture of the Super Smart Chassis, and then to the intelligent interaction of the Super Native AI Cabin-Driving Intelligent Agent, the Guiyuan S platform presents a new height of luxury platforms with a hardcore technology cluster developed entirely in-house. On April 17, the WEY V9X officially began pre-sales, with a pre-sale price starting at 371,800 yuan. The all-new WEY Gaoshan, meanwhile, blends intelligent technology with Eastern aesthetics, achieving "a good seat for everyone" and opening a new era for family MPVs.
The all-new Tank 700 uses the Qilin as its core design language, deeply integrating the noble imagery of Eastern auspiciousness with the sense of strength of hardcore off-roading, establishing a differentiated identity for Chinese-style luxury off-roading. The all-new Tank 700 builds dual flagship powertrains, the second-generation 3.0T Hi4-T and 2.0T Hi4-Z, is equipped with a million-level chassis, and for the first time carries a VLA large model on a body-on-frame vehicle, reshaping safety benchmarks while achieving all-scenario NOA full-road escort. On April 20, the all-new Tank 700 made a heavyweight launch, with a launch price starting at 428,000 yuan.
The Great Wall ORA 5 uses its multi-power version to interpret ORA's positioning as a "global fashionable premium automobile brand," highlighting the advantage of multiple powertrains in one vehicle and combining good looks, intelligence, and a worry-free experience. Based on the global concept of "multiple postures in one vehicle," the Great Wall ORA 5 sport version brings a forward-charging stance with a lower body posture and adds exclusive sport packages and contrasting-color design, satisfying users' dual needs for personal expression and driving feel.
The Great Wall Poer Hi4-T covers both passenger and commercial versions, adopts the strong off-road super hybrid architecture Hi4-T, is equipped with the Coffee OS 3 smart cockpit, supports high-power external discharge, eliminates anxiety on long-distance crossings, and avoids overheating during continuous climbing. It is a "true new energy pickup" suited to all scenarios, highly intelligent, and ultra-safe. The Great Wall Poer Hi4-T officially began pre-sales at the auto show site, with a pre-sale price starting at 149,800 yuan.
The Great Wall Soul S2000C Cruiser Classic Edition is equipped with an eight-cylinder, eight-speed powertrain and a Qualcomm Snapdragon 8155 automotive-grade chip, emphasizing "more relaxed, more pure, more fun." It cancels the side boxes and windshield, adopts a completely new exhaust system, and has a 690mm low seat height. With its full styling and light handling, it has become an easier-to-ride and more personalized new choice for cruising.
Multidimensional breakthroughs highlight strong technological strength
Higher product strength cannot be separated from the supporting role of technological strength. At the crowded Great Wall Motors booth, its technology exhibition area attracted a large number of visitors to stop and look, intuitively showing Great Wall Motors' multidimensional progress in technological research and development.
At this auto show, Great Wall Motors brought a completely new high-performance powertrain architecture, including the all-new Super V8 engine, which fills a gap in the field of self-developed large-displacement high-performance powertrains, a lightweight solution that ranks among the world's leading and heavily uses carbon fiber materials, and a mid-mounted powertrain layout adopted for the first time to achieve excellent handling performance. In the future, from racing use to transfer to civilian use, the all-new high-performance powertrain architecture, as a key systematic technology reserve, can ensure the implementation and development of multi-line products, broaden Great Wall Motors' development path, and contribute to China's automotive sports and racing culture.
In the field of intelligence, Great Wall Motors has established a "moat" in data, algorithms, and computing power, and its intelligent products such as the VLA assisted driving large model are highly praised. Great Wall Motors' other two core technologies, the Great Wall Guiyuan platform and Great Wall Hi4, are also hotspots at the booth. The Great Wall Guiyuan platform is compatible with five powertrain forms: PHEV, HEV, BEV, FCEV, and ICE. With native AI as its foundation, it integrates hardcore technologies such as dual VLA large models to build a native full-stack intelligent agent. At the same time, it reconstructs safety logic with AI, achieving deep integration of active and passive safety and strengthening the safety bottom line. Great Wall Hi4 has become a "powertrain family" that can serve different scenarios based on diverse needs. Among them, the new-generation Hi4 technology continues to promote four-wheel-drive equality with "the performance of four-wheel drive and the energy consumption of two-wheel drive." The all-terrain super hybrid architecture Hi4-Z interprets Dujiangyan wisdom based on power-split technology and joins forces with the strong off-road super hybrid architecture Hi4-T to strengthen Great Wall Motors' advantageous position in the off-road field. In addition, Great Wall Motors also displayed a future-oriented longitudinally mounted diesel hybrid powertrain, committed to providing more choices.
"Ecosystem going global" builds global brand strength
In recent years, Great Wall Motors has continuously accelerated its pace of going global, and its global influence has continued to rise. The Great Wall Motors booth also attracted a large number of foreign friends to visit and exchange, adding another touch of "international flair" to this auto show.
Adhering to the concept of win-win and relying on the "ecosystem going global" model of comprehensive overseas expansion in "R&D, production, supply, sales, and service," Great Wall Motors continuously improves its overseas system capabilities and builds a global brand. It now has more than 16 million global users, more than 1,500 overseas sales channels, and cumulative overseas sales of more than 2 million vehicles. It has also established three full-process vehicle production bases in Thailand, Brazil, and other places, and owns multiple KD plants in Ecuador, Pakistan, and other places. Great Wall Motors is further accelerating the overseas expansion of high-value models, not only "going out" but also "going up." For example, products under Tank SUV have been exported to more than 30 countries and regions and have become a hot off-road brand in high-potential markets such as the Middle East.
Reliable products are a contract with users, technology inclusiveness is a contract with the original aspiration, and "ecosystem going global" is a contract with integration into the world. Forging ahead in the "15th Five-Year Plan," Great Wall Motors will continue to uphold the spirit of contract, deepen its cultivation in intelligent new energy, and deeply advance in technology, off-roading, and globalization, providing users with better experiences and creating value for industry development.
