On April 28, 2026, the 40,000-yuan-class long-range commuter car, the Kaiyi Shiyue max, was officially launched. The new car comes in two trim levels, the Heart's Desire Edition and the Wish Fulfilled Edition, with launch guide prices of 47,900 yuan and 51,900 yuan respectively, and a limited-time super car purchase gift package worth up to 10,000 yuan, redefining the value benchmark of the 40,000-yuan-class pure electric commuter market with an "entry-level equals high-spec" leapfrog product experience and a "small wishes, big satisfaction" value experience.
A limited-time 10,000-yuan benefit gift package is also launched simultaneously, maximizing car purchase value for money
From the blind reservation craze to hot presales, the Shiyue max, with its five major max all-domain leapfrog product strengths in appearance, space, intelligence, practicality, and safety, strongly ignited the 40,000-yuan-class pure electric commuter segment as soon as it appeared. To live up to every bit of trust and pursuit, this new car launch重磅推出 multiple exclusive car purchase benefits, maximizing users' car purchase value for money:
Shiyue max launch benefits:
Place a 999-yuan deposit to enjoy a limited-time super benefit gift package worth up to 10,000 yuan (users must place an order before May 31, 2026, and take delivery and register the vehicle before June 30, 2026)
Expansion Gift: Deposit offsets 2,000 yuan of the car purchase price
Subsidy Gift: Super subsidy of 5,000 yuan (individual users only, redeemed after car purchase)
Charging Gift: Complimentary charging pile worth 500 yuan (installation not included; charging gun optional)
Warranty Gift: Enjoy lifetime whole-vehicle warranty worth 2,500 yuan (limited to the first owner, non-commercial use, covering all parts except wear-and-tear/special parts; see the user manual for details)
Smart Connectivity Gift: Basic data traffic free for life, plus 3 years of entertainment data traffic at 2G/month (applicable to the Heart's Desire Edition with optional package / Wish Fulfilled Edition connected vehicle functions)
Value Purchase Gift: Buy premium packages at half price: 500 yuan for a premium package worth 1,000 yuan (hidden dashcam + battery lower guard plate), or 1,000 yuan for a premium package worth 2,000 yuan (hidden dashcam + battery lower guard plate + integrated trunk storage box + trunk partition + AC discharge gun (5 meters)).
Note: Launch benefits and presale benefits are not cumulative. The final interpretation of the above policy benefits shall be subject to the official channels of Kaiyi Auto.
At the same time, as a provincial-level key supported headquarters enterprise, from April 30 to May 4 (May Day holiday), the Shiyue max will use the starry sky as its backdrop and light and shadow as its gift to launch a large-scale drone show at the confluence of the three rivers in Yibin. Kaiyi Auto, in collaboration with Yibin Culture and Tourism, also sincerely invites friends from all over the country to come to the source of the Yangtze River to witness the Three Rivers light and shadow show and the extraordinary strength of the new car.
Entry-level equals high-spec, responding to every small travel wish, unlocking all-scenario commuting
The Shiyue max abandons exaggerated and cold parameter comparisons. With "entry-level equals high-spec" as its core, it creates multiple leading configurations, bringing users a leapfrog experience of "no need to choose, just own it," turning the small travel wishes hidden in the details of users' lives into truly perceptible driving and riding enjoyment.
Appearance max — Love at first sight, young people's small wish for the appearance of their first car
For young users pursuing individual style, their first commuter car in life is not only a commuting tool, but also an extension of personality and aesthetics. City commuting, street check-ins, and daily socializing all require a trendy ride with outstanding appearance, unique temperament, and built-in recognizability, making appearance the primary consideration when choosing a car.
The Shiyue max deeply understands the aesthetic orientation of contemporary young groups, creating the vehicle's styling language with a cool and agile aesthetics. The body lines are smooth and stretched, abandoning the stiff and cheap styling common in micro commuter cars. It is equipped with Flying Wing Eye automatic sensing headlights, combining nighttime driving illumination with appearance and quality; optional Lucky Four-Leaf Clover 15-inch aluminum alloy wheels maximize the vehicle's agile temperament. At the same time, it exclusively creates three high-end color schemes: Vanilla Beige, Sea Salt Blue, and Glutinous Rice White, with soft and healing tones.
For the interior, a cloud-soft embracing cockpit is carefully crafted. The integrated cloud-feel embracing instrument panel is paired with an elegant two-tone stitched steering wheel and a large-area warm-touch soft-wrapped center console. High-frequency contact areas feature 0.15㎡ soft wrapping, the strongest in its class, greatly enhancing the interior's premium feel; the original Green Bamboo Trestle multifunctional auxiliary instrument panel has a compact and practical layout, balancing design aesthetics and operating convenience. From exterior light clusters and body waistlines to interior cockpit details, the entire vehicle has been finely polished, with workmanship, materials, and texture far exceeding commuter models of the same class, satisfying young people's appearance aspirations for an exclusive commuter ride.
Space max — For moms on the go, the small wish for space to hold daily life and companionship
As the main force in family travel, moms' daily commuting balances multiple scenarios such as commuting, picking up and dropping off children, and family shopping. With many maternal and infant supplies, children's toys, and daily miscellaneous items carried along, the pain points of ordinary commuter cars are especially obvious: cramped space, scattered storage, and weak loading capacity. Spacious, reasonably laid out, and powerfully loading interior space has become the core rigid need for comfortable travel.
The Shiyue max adopts a wide-body flat-roof, long-wheelbase short-overhang wide, comfortable, and agile proportional body. The overall dimensions are 3725*1700*1608mm, with a wheelbase reaching 2520mm. The vehicle width is 50-80mm wider than mainstream models of the same class, maximizing interior space utilization and creating class-leading horizontal and vertical driving and riding space. The whole vehicle carefully plans 14 all-domain humanized layered storage spaces, with layered storage and easy access at hand. Cups, wet wipes, snacks, small children's toys, and maternal and infant personal items can all be placed in an orderly manner, completely ending clutter accumulation in the car.
Not only that, the Shiyue max's trunk expansion volume can reach up to 960L, with leapfrog-leading space expandability. Large items such as baby strollers, child safety seats, and outdoor luggage can be stored completely and calmly without disassembly or forced folding. Paired with a through-type main and passenger seat passage and large-size rear side windows for daylighting, the interior view is transparent and bright. Comfortable seating, ample storage, and powerful loading comprehensively cover moms' household commuting travel needs.
Range max — Weekend suburban trips, the practical small wish to head toward free wilderness fun
Lifestyle travel players who love weekend suburban roaming, mountain camping, and outdoor picnics are no longer satisfied with commuter cars limited to short city trips. Going farther, charging faster, and having more functions are the key confidence to break free from city boundaries and head toward mountain and wilderness leisure.
The Shiyue max is equipped across the lineup with a high-efficiency permanent magnet synchronous motor, unleashing 55kW peak power and 106N·m maximum torque. Power output is smooth and abundant, starting is light and powerful, and climbing and overtaking are effortless, adapting to all road conditions from city commuting to suburban mountain roads. It also has the class-exclusive CLTC 310km ultra-long range, paired with high-quality power cells from CATL. The cells have high energy density, long cycle life, and solid and stable range performance, easily covering the full round-trip journey from the city to the suburbs and breaking users' mileage anxiety for short trips. With 46kW high-power true fast charging technology, it can charge from 30% to 80% in just 30 minutes. A brief stop for rest along the way enables rapid replenishment, giving users full control of their travel rhythm.
Even more surprising, the Shiyue max is equipped with a class-exclusive 3.3kW high-power external discharge function, supporting stable high-power external power supply and compatible with various outdoor equipment such as tea boiling stoves, camping lights, and small household appliances. It can build an exclusive mobile outdoor leisure space anytime and anywhere, adapting freely to camping picnics and outdoor rests. With strong comprehensive practicality, it fully unlocks the free wilderness fun of suburban outings.
Intelligence max — For tech enthusiasts, the small wish for efficient and convenient intelligence
Urban emerging groups who value quality of life, pursue the technological texture of travel, and prefer convenient intelligent experiences long to use smart technology to simplify travel processes, bid farewell to cumbersome manual operations, and make daily commuting more efficient and stylish.
The Shiyue max is equipped with an 8.8-inch instrument cluster + 12.8-inch intelligent fun large screen. Screen size and clarity are both at class-leading levels. Driving information is displayed comprehensively and intuitively, and the infotainment system runs smoothly and stably with quick operation response. The vehicle has a built-in 4G connected vehicle system and is fully compatible with HiCar/CarPlay/CarLink (later OTA upgrade) wireless phone connectivity. Phone and infotainment seamlessly connect, covering full-scenario phone ecosystem screen projection and transfer for navigation, music, video, and voice. It is equipped with an exclusive Xiaoyi intelligent voice assistant, supporting full-scenario continuous voice recognition and wake-free continuous dialogue, effectively reducing manual operations while driving and improving driving focus and safety.
At the same time, it is equipped with an all-domain mobile APP remote control system, covering the full process of door unlock and lock, vehicle finding, intelligent air conditioning control, real-time vehicle condition inquiry, and fault diagnosis across all dimensions. Before traveling, users can remotely turn on the air conditioning in advance and monitor vehicle battery level and condition information in real time. With advanced and comprehensive intelligent configurations, the Shiyue max empowers every daily commuting trip, balancing convenience and technological feel.
Safety max — For novice drivers, the small wish for safety that makes driving easy without panic
Novice car owners with limited driving experience and shallow road experience are prone to nervousness and panic when facing complex road conditions such as dense urban traffic, narrow-road meetings, and parking in small spaces. All-around, no-blind-spot, multi-level, full-coverage vehicle safety protection is the first demand for novices when choosing a commuter car.
The Shiyue max builds an all-domain rigorous safety protection system from four major dimensions: body structure, passive protection, battery safety, and driving assistance. The body adopts a high-rigidity ring-shaped cage body structure, reinforced with multiple high-strength steel beams throughout the vehicle, paired with a rigidity-enhanced full-frame front subframe, and standard dual front airbags for driver and passenger. In the instant of an accident, it can efficiently buffer and disperse collision impact, protecting the personal safety of occupants in the vehicle to the greatest extent. The power battery is equipped with CATL high-safety-grade battery cells, reaching IP68 safety standards. It also comes standard with multiple practical driving safety assistance functions such as hill-start anti-rollback and creep mode. With the complete active and passive safety system, novice driving is more reassuring and more confident.
The official launch of the Shiyue max is not only Kaiyi Auto's sincere response to users' travel needs, but also a vivid microcosm of Chinese auto brands breaking stereotypes and achieving value breakthroughs in the entry-level pure electric commuter market. Standing at a new starting point, Kaiyi Auto will continue to uphold its original aspiration, keep pace with the times, and accompany more users toward beautiful travel with products that better understand users and more sincere configurations.
