On September 28, the ceremony marking the 1 millionth complete vehicle rolling off the production line of Deepal Automobile and the launch of the all-new Deepal S07 AI Laser Edition was officially held under the theme "Fully Charged Forward, Infinite AI." A total of 4 models were introduced, priced at 155,900 to 175,900 yuan, with a limited-time benefit price of 149,900 to 169,900 yuan. Placing an order grants access to ten major value-added car purchase benefits worth up to 57,860 yuan. The all-new Deepal S07 brings AI laser to the 150,000 yuan class, accelerating the popularization of high-level intelligent assisted driving.
At the press conference, Deepal Automobile officially announced the production rollout of its 1 millionth complete vehicle and simultaneously launched the all-new Deepal S07 AI Laser Edition. Deng Chenghao, Chairman of Deepal Automobile, said on site: "One million is not the finish line, but the starting point for the next, faster million. Deepal Automobile will continue to listen to users' voices, solve more travel pain points with continuously breakthrough technologies, and respond to more expectations with ever-evolving products."
Launched at the milestone of one million vehicles, the all-new Deepal S07 AI Laser Edition is not a conventional product iteration, but another concentrated implementation of Deepal's "technology equality" strategy: bringing high-level technologies previously anchored to the 200,000 yuan and above market—such as AI laser intelligent driving, generative large models, and an 800V high-voltage platform—down into the mainstream 150,000 yuan family segment. At a time when homogenized competition in the 150,000 yuan class of pure electric SUVs is intensifying, this product strategy of technology inclusiveness will not only consolidate Deepal's market competitiveness, but also drive a comprehensive upgrade of value standards in the segment.
AI laser intelligent assisted driving advances, calmly safeguarding the full scenario
At present, the activation price of the industry's top-tier high-level intelligent assisted driving systems is 10,000 to 20,000 yuan. The all-new Deepal S07 AI Laser Edition offers free activation of an industry-leading intelligent assisted driving system worth 15,000 yuan, truly achieving intelligent equality.
Viewed within the industry context, the weight of this word "free" goes beyond promotion. From January to May 2026, the penetration rate of L2 and above assisted driving functions in domestic passenger vehicles reached 70.1%, and urban NOA has also been extended to models below 150,000 yuan—hardware-level "equality" is basically complete. What has truly not been worked through is payment: multiple surveys show that the paid activation rate of self-developed intelligent driving among independent brands is less than 30%, the overall penetration rate of buyout or subscription for high-level intelligent driving is less than 10%, and for high-volume family models below 200,000 yuan it is even lower than 2%. At the same time, the standard buyout price of mainstream high-level intelligent driving function packages has returned to the range above 30,000 yuan—even with automaker subsidies, the 10,000 to 20,000 yuan users ultimately pay is still essentially an additional software expense. Hardware can be installed, but functions remain unaffordable, and this is becoming the new bottleneck for the popularization of intelligent driving. By directly including this system in the vehicle price, Deepal turns the multiple-choice question of "whether to pay for intelligent driving" into the true-or-false question of "whether to buy this car."
The new car is equipped with an AI laser intelligent assisted driving system. Through a one-stage end-to-end algorithm and world behavior model, combined with 27 sensors including 1 roof-mounted lidar, it builds all-dimensional environmental perception and can achieve full-scenario coverage in urban areas, highways, and parking: during urban commuting, the system can autonomously handle roundabouts, unprotected left turns, narrow-road passing, and mixed pedestrian-vehicle traffic; highway navigation assist supports on- and off-ramps, intelligent lane changes, and speed adjustment, making long-distance travel effortless; in parking, even extremely narrow spaces, dead-end roads, and wall-adjacent spaces can be parked in, with remote parking, exit-and-park, and traceable reversing all available, making "can't park it" a thing of the past.
The all-dimensional anti-collision system carried by the new car has 24 active safety capabilities, among which 4 major safety scenarios lead the segment: when an irregular obstacle appears ahead, the forward irregular obstacle automatic emergency braking GAEB (OTA) can accurately identify it and brake emergency; when the accelerator is mistakenly pressed, the anti-misstep accelerator pedal UAP simultaneously gives a voice prompt, limits torque, and brakes to a stop; when there are obstacles on both sides of the vehicle body, lateral obstacle collision prevention LOCP can actively warn and assist in vehicle control to prevent scratches; road-adaptive AEB (OTA) estimates the adhesion coefficient in real time on wet, icy, and snowy low-adhesion roads and brakes in advance, giving users a full sense of safety when traveling.
End-to-end Doubao large model empowerment, boundless human-vehicle interaction
The all-new Deepal S07 AI Laser Edition is among the industry's first models equipped with an open-domain end-to-end Doubao large model, breaking the limitations of traditional command-based interaction and enabling the cabin to truly "understand the scenario, think proactively, and execute in one step." With an open-domain end-to-end + Claw architecture, there is no need to open an app; a single "Hello, Deepal" gives direct access to all functions such as casual chat, vehicle control, and navigation. One sentence carries the command through, making big and small matters easy to handle.
The Doubao large model equipped in the all-new Deepal S07 AI Laser Edition has three core functions: exclusive Agent, emotional companionship, and boundless reach. The exclusive Agent gives the vehicle system practical functions such as AI trip planning, AI scene blocks, and AI personal assistant.
AI trip planning can achieve this: say the general idea in one sentence, and the itinerary is arranged immediately. With one sentence, "First refuel, then take my colleague to Guanyinqiao, and finally go home," the system automatically links the optimal route, and waypoints can be added or removed by voice en route without stopping to operate;
AI scene blocks can customize private scene spaces, allowing the vehicle system to understand casual expressions, build exclusive scenes, and remember small to-dos; the AI memory space can recognize each driver and passenger like a personal assistant through voiceprint recognition, retain usage habits over the long term, and when you get in again after a long time, the vehicle still remembers your preferences and can even continue the topic left unfinished last time, understanding you better the more you use it. Casually ask, "What new songs does my favorite singer have recently?" and it will give recommendations based on your historical preferences.
In addition, the Doubao large model also has anthropomorphic emotional interaction capabilities, transforming into an AI emotional partner. This close friend can recognize every family member, discern joy, anger, sorrow, and happiness, understand implications, and speak in all kinds of accents. It can identify more than ten kinds of user emotions such as happiness and fatigue and provide empathetic feedback, proactively soothing when mood is low and promptly reminding during long-distance drowsiness; with exclusive child voiceprint recognition, it automatically opens childlike fun mode, allowing role play and interactive singing.
The tacit, boundless experience also extends outside the vehicle. AI exterior voice interaction relies on 8 exterior microphones and 1 20W exterior speaker throughout the vehicle. One sentence, "Open the trunk," frees the hands; request songs outside the vehicle during camping gatherings; and conduct real-time in-and-out conversations when parking in narrow spaces, making communication more effortless and interaction boundless.
Behind all this is efficient device-cloud collaboration. Simple commands are responded to by the device side in milliseconds, and can still be used in tunnels and basements without network; complex tasks are handed over to the cloud for deep reasoning, while private data is processed locally and does not leave the vehicle, balancing full-scenario usability and information security.
The source of this capability is also worth noting. The new car is the result of deep co-creation between Deepal and Volcano Engine around the Doubao large model, rather than Deepal's self-development—in the 2026 intelligent cockpit competition, this is becoming an increasingly mainstream path: vehicle manufacturers no longer train general large models separately, but instead access the capabilities of leading model vendors and shift their focus to scenario integration, vehicle control interfaces, and user data loops. The division of labor thus becomes clear: general cognition is left to the model party, while vehicle control authority and data boundaries remain in the automaker's hands. In device-cloud collaboration, the setting that "private data is processed locally and does not leave the vehicle" is precisely the concrete landing point of this dividing line.
"6789" super three-electric system, high-voltage energy replenishment for all
Targeting the three core pain points of pure electric users—range, energy replenishment, and safety—the all-new Deepal S07 AI Laser Edition uses the "6789" super three-electric system to comprehensively refresh the user experience, with 6C high-rate ultra-fast charging, 725 km ultra-long pure electric range, an 800V high-voltage ultra-fast charging platform, and 9-minute efficient replenishment of nearly 400 km. Charging for 1 minute adds another 80 li, achieving oil-electricity same-speed, making travel more efficient and more relaxed, and truly ending waiting anxiety.
The all-new Deepal S07 AI Laser Edition comes standard across the lineup with CATL cells, charging fast enough, lasting long enough, and safer and more stable. Equipped with the Golden Bell Shield battery, its safety standards comprehensively exceed the new national standard, battery cycle life exceeds 5,000 cycles, and it has so far maintained zero overheating across one million vehicles. In terms of electric drive, the new car is equipped with an efficient silicon carbide Original Force super-integrated electric drive, featuring greater efficiency, stronger performance, and greater durability: efficiency increased by 2.4%, range increased by 30 km at the same charge level, and losses reduced by 30%; a maximum power of 210 kW brings 6.8s zero-to-100 acceleration; it withstands the test of time and environment and can achieve no attenuation over 500,000 kilometers.
Fast replenishment must also be underpinned by safety. Behind this is the full participation of AI three-electric intelligent control: the all-new Deepal S07 AI Laser Edition has the I-TECH® smart battery steward, which can perceive temperature changes inside the cells in real time with precision controlled within 3°C, resolving safety risks in advance; it also customizes charging protection plans for the battery, maintaining while charging, delaying battery life attenuation by up to 1.5%, and intelligently allocating current during charging, saving up to 3.5 minutes in fast charging. Not only the battery, the I-TECH® smart vehicle-cloud AI guardian protects the vehicle's health 24 hours a day, discovering hidden dangers in advance, with warning accuracy above 99%. This time, with the dual support of the "6789" super three-electric system advancement and AI three-electric intelligent control, the all-new Deepal S07 AI Laser Edition makes safety and efficiency run through every trip.
The downward penetration of ultra-fast charging is faster than expected. Two years ago, an 800V high-voltage platform was still a marker of models above 300,000 yuan, and by 2026 it has appeared in batches in the 150,000 yuan class: BYD brought its second-generation blade battery and megawatt flash charging into the 100,000-plus yuan range, while Leapmotor B01 and B10 pushed the 800V threshold down to the 100,000 yuan class. The all-new Deepal S07 AI Laser Edition places 6C rate, 9-minute replenishment of nearly 400 km, and 725 km range simultaneously in the 150,000 yuan class, stepping right onto a node of this curve. But the gap also needs to be faced squarely: high-power charging piles above 240 kW account for only about 6.7% nationwide, the vehicle-side capability is already in place, but the density of the pile network has not yet caught up—whether "oil-electricity same-speed" can ultimately be delivered depends on whether owners can find a pile at their doorstep that can run at full power.
Deepal Automobile is an important bearer of Changan Automobile's "Shangri-La Plan." Since its birth, the company has focused on core underlying new energy technologies, undertaken the group's self-development tasks for batteries and electric drive systems, built a complete and mature three-electric R&D system, continued to break through in original electrification and intelligent technologies, focused on consumer experience, and delivered technological value at the product level. With solid self-development capabilities, Deepal Automobile has won multiple major honors: at the 2026 New Energy Vehicle Conference, "Full-Scenario-Oriented Digital-Intelligent Active Safety Management Technology for Power Batteries" was recognized as an international new energy vehicle innovation technology and won the first prize of the 2026 Chinese Society of Automotive Engineers Science and Technology Progress Award; "An Electric Vehicle and Its Power Battery Heating System and Heating Method" won the China Patent Gold Award; and it has twice won the second prize of the National Science and Technology Progress Award. It is a master and deliverer of safe and reliable three-electric technologies.
High-level suspension standard across the lineup, reshaping the driving and riding experience
The all-new Deepal S07 AI Laser Edition comes standard across the lineup with FSD+HRS high-level variable adaptive suspension, perceiving road frequency in real time and automatically adjusting damping. It stiffens in corners to support the body and automatically softens on bumpy roads. With HRS hydraulic rebound buffering, it eliminates fine jitters and aftershocks, truly achieving no nose dive when braking, no roll in corners, no tossing on undulations, no bumpiness on rough roads, and no bouncing over potholes.
In terms of safety, the new car has full-road-condition stability control technologies such as super anti-slip mode, TBC high-speed tire blowout stable driving technology, and Bosch IPB2.0 intelligent control, and adopts a "nine longitudinal, nine transverse integrated grid" wraparound high-strength body, creating a mobile safety fortress. It has also won three global five-star safety certifications: China C-NCAP, Europe E-NCAP, and Australia A-NCAP, with authoritative selection safeguarding family travel.
Three types of five-star ratings side by side point to more than safety itself. The Chinese, European, and Australian NCAP evaluation systems each have different emphases in operating conditions and deduction logic. Being able to obtain five stars simultaneously means that the safety design of this car was developed synchronously according to multiple market regulations from project initiation—for a car company aspiring to globalization, this is a capability that must be front-loaded, not a makeup exam afterward.
Exterior and interior strength advanced, comfortable cabin renewed beyond class
The all-new Deepal S07 AI Laser Edition makes technological hardware part of the design language. The external lidar enhances the vehicle's technological texture and, with strong computing power, covers daily commuting, long highway trips, and complex parking scenarios, making driving worry-free no matter how; the intelligent active grille can automatically adjust opening and closing according to vehicle speed and operating conditions, balancing agile stance and efficient aerodynamic performance. The new car offers five trendy exterior colors and three interior color schemes, satisfying the personalized aesthetics of young users.
Inside the cabin, it further elevates vision, hearing, touch, and smell to create a fully luxurious experience. In terms of "vision," it is equipped with a 10.2-inch LCD instrument screen, a 15.6-inch 2.5K ultra-high-definition sunflower screen, a 55-inch AR-HUD holographic augmented reality system, a 4.2-inch rear touchscreen, and expandable screens for the rear of the driver and front passenger seats, enabling six-screen linkage and bringing users a smoother interactive experience; in terms of "hearing," the entire lineup comes standard with a 20-speaker sky surround sound system, 2232W total power, a 7.3.4 multi-channel system, 20 sound channels, and 4 DEEPAL self-developed sound effects, turning the cabin into a mobile concert hall in seconds; in terms of "touch," the entire vehicle's 10.7 m² of soft trim is covered with 100% microfiber suede-feel material. The front dual zero-gravity seats support 16-way driver and 14-way front passenger adjustment and an integrated 4-way electric leg rest, can lie flat at 120°, and are fully equipped with ventilation, heating, and massage. The rear also has 2-level backrest adjustment and seat heating, so long rides do not feel tiring; in terms of "smell," the nano water ion negative oxygen air conditioner releases 5-20 nm water ions and negative oxygen ions, efficiently sterilizing, neutralizing odors, and locking in moisture
In addition, a 4.7L intelligent hot-and-cold box is optional in the cabin, supporting free switching between 3-20°C refrigeration and 35-50°C heating, and can still control temperature and preserve freshness after leaving the vehicle; around full-scenario needs, the new car also connects to intelligent ecosystem items such as the Xiaolan classmate in-vehicle interactive screen, Deepal Tuotuo Tie, central control external physical buttons, game box, Insta360 camera, and child safety seat, continuously expanding the boundaries of the cabin and allowing cabin space to grow with travel scenarios.
A million starts a new journey, fully charged toward new horizons
As a mid-to-high-end new energy brand created by Changan Automobile for global young-oriented users, Deepal Automobile has always been technology-centered and user-oriented since its establishment in 2022. In just four years, it has gone from startup to a scale of one million, achieving a "Deepal speed" that has attracted industry attention. One million is a scale marker, user trust, and even more a driving force for moving forward.
Four years to one million—where does that place it in the industry? Deepal's starting point was Changan Automobile's release of the "Deepal" brand in January 2022, and its first model, SL03, went on sale in July of the same year. In less than a year and a half, it completed its first 100,000 vehicles, reached 400,000 vehicles in 29 months, and now reached 1 million vehicles in four years—the slope of this curve is rare among new energy brands incubated by central state-owned enterprises. But Deng Chenghao's own judgment at the 2026 World New Energy Vehicle Conference is more sober: the industry elimination race is imminent, "single-point breakthroughs are ineffective, and system capability is the key," and annual sales of 3 million vehicles are only the "baseline for survival." At the pace of 222,028 vehicles in global cumulative sales from January to August this year, a year-on-year increase of 11.77%, one million is a stage answer, far from the endgame. Against the backdrop of continued domestic price wars, overseas is becoming a second growth pole: as of August, Deepal's cumulative overseas sales reached 52,647 vehicles, a year-on-year increase of 76.98%. The Rayong plant in Thailand has been put into production, with a designed annual capacity of 100,000 units in the first phase.
Standing at the new starting point of one million, the all-new Deepal S07 AI Laser Edition is launched strongly, bringing AI laser intelligent assisted driving and the end-to-end Doubao large model into the mainstream 150,000 yuan market at once, making high-level intelligence no longer exclusive to high-end models. From technological breakthroughs to scale leaps, the "technology equality" practiced by Deepal is essentially squeezing experiences that originally belonged to higher price bands into budgets more people can reach. And the real test for this car lies in the same place: when lidar, 800V ultra-fast charging, and large-model cockpits all become standard in the 150,000 yuan class at the same time, what will be compared is supply chain control, the ability to absorb overseas markets, and the efficiency of converting scale into profit—for Deepal, which has just crossed one million vehicles, the next million will test not only speed, but quality.
