On April 22, at the Shanghai Waigaoqiao Port, the first batch of 600 units of Changan Mazda's all-electric flagship sedan MAZDA 6e bound for the European market officially set sail. This shipment marks the official implementation of the "Dual Hundred Doubling" strategic plan. As a truly global car, the MAZDA 6e is moving from China onto the world stage, demonstrating the technological confidence and strength of China's "joint-venture intelligent manufacturing" amid the global electrification wave.
The strategic practice of "In China, for the Global Market"
On April 2 this year, the MAZDA 6e officially rolled off the production line at Changan Mazda's Nanjing plant, marking the entry of this global strategic model into mass production. The first batch of 600 MAZDA 6e vehicles is expected to arrive at a Belgian port in May and be delivered to dealers in multiple European countries this summer, bringing European market customers a brand-new all-electric flagship sedan option.
It is worth noting that the MAZDA 6e's price in the European market will be higher than in the domestic market. In China, consumers can enjoy this high-quality electric sedan built to unified global standards for as little as 99,800 yuan after subsidies. This "Chinese price, global car" positioning allows Chinese consumers to experience European quality without paying the euro price, fully demonstrating Changan Mazda's strategic layout based on the advantages of a global supply chain and large-scale production capacity.
Jointly developed by China and Europe, unified global standards
The development process of the MAZDA 6e brought together the wisdom and strength of engineers from three locations: Changan Mazda's Nanjing Product R&D Center, Mazda's global headquarters in Hiroshima, Japan, and Mazda's European R&D Center. From design and development to production, it strictly follows Mazda's unified global manufacturing standards to ensure global quality consistency.
The model completed testing on Germany's unrestricted-speed highways, with the "Jinba Ittai" driving experience further evolved, an 80 kph moose test result, and a minimum turning radius of 5.6 m, using data to define the "New E-Generation Electric Cornering King." At the same time, the MAZDA 6e comes standard across the range with 9 airbags and is reinforced with 2,000 MPa high-strength steel, meeting both Chinese and European safety standards and providing global consumers with the same level of safety protection.
Hidehisa Matsuda, President of Changan Mazda Automobile Co., Ltd., said: "The MAZDA 6e's maiden voyage to Europe represents Changan Mazda's transformation from a 'joint venture' to a 'global new energy technology innovation base.' Leveraging China's first-mover advantages in electrification and intelligentization, Changan Mazda will become a key pillar of Mazda's global technology R&D in the future."
Initial results of the "Dual Hundred Doubling" strategy emerge
With the shipment of the first batch of vehicles, Changan Mazda's "Dual Hundred Doubling" strategic plan has begun to make substantive progress. The strategy firmly roots itself in the Chinese market without wavering, with future investment in the new energy sector reaching 10 billion and export trade volume reaching 10 billion, achieving a doubling of corporate output value and establishing a benchmark for joint-venture new energy in products, brand, and the global market.
For domestic consumers, Changan Mazda has also launched a series of value-added car purchase policies, including a 20,000 yuan national subsidy, a 20,000 yuan corporate subsidy (15,000 yuan trade-in subsidy + 5,000 yuan insurance subsidy), 0 interest for 6 years on 100,000 yuan (saving 30,000 yuan), and a 7,999 yuan lifetime zero-combustion benefit for the entire range, further enhancing the competitiveness of this global strategic model in the domestic market.
Achieving globally competitive product strength
As a global strategic model, the MAZDA 6e, with its "electric Jinba Ittai" driving experience, China-Europe dual safety standard design, and two artisanal paint finishes—Flowing Gold and Bright Moon Gray—among other outstanding advantages, achieves a perfect combination of global quality and local value.
At the Nanjing plant, Mazda's best overseas factory, highly automated production lines and lean management ensure that every MAZDA 6e meets the same quality standard. The factory also integrates resources from global top-tier suppliers such as Bosch and CATL, building a full-chain assurance system from the three-electric system to intelligent connected vehicle technology, laying a solid foundation for the MAZDA 6e's global competitiveness.
In addition to the European market, the MAZDA 6e will gradually expand to more countries such as Thailand, further expanding its global market footprint and fulfilling the strategic vision of "joint-venture intelligent manufacturing exporting to global markets."
The MAZDA 6e's maiden voyage to Europe is a vivid practice of Changan Mazda's "In China, for the Global Market" strategy and a successful case of China's "joint-venture intelligent manufacturing" going global. This global model, starting at 99,800 yuan after subsidies, not only allows Chinese consumers to enjoy global quality at a local price, but also showcases to the world the strength and confidence of China's new energy vehicle industry. As more MAZDA 6e vehicles drive into global markets, Changan Mazda will surely secure a place in the global electrification wave.
