On May 20, 2025, amid the romantic atmosphere of the 520 Valentine's Day, XPeng hosted a romantic party in Guangzhou for MONA owners themed "With MONA, Lovers Finally Unite | XPeng MONA Owners 520 Special Event & M03 Max Unboxing." He Xiaopeng appeared at the event to interact with owners and personally unboxed the XPeng MONA M03 Max, while announcing that the XPeng MONA M03 Max will go on sale and begin deliveries at the end of May.

XPeng MONA advanced driver assistance has arrived!
The XPeng MONA M03 Max will offer two model variants: 600km (based on a free upgrade from the already launched 580km range version) and 502km range. The new car mainly features upgrades in exterior and interior colors, intelligent driver assistance, and other aspects, adding three new exterior colors—Star Dusk Purple, Subtle Moon Gray, and Star Rain Cyan—as well as a Dawn Purple interior color. In terms of intelligent driver assistance, it brings AI intelligent driver assistance previously available only on vehicles above 200,000 yuan into the 150,000 yuan class for the first time, breaking price barriers through technology democratization and making intelligent mobility no longer an unreachable "black technology."


The formula behind the hit that surged to 130,000 units in 8 months is decoded, as the new car's features highlight a new-generation mobility manifesto.
Since its launch, the XPeng MONA M03 has successfully attracted a following of young trendsetting owners thanks to advantages such as high-appeal design and intelligent features, becoming a popular choice among young people pursuing youthfulness, fashion, and high aesthetics, and has remained the best-selling A-class pure electric sedan for 8 consecutive months. Among all XPeng MONA M03 owners, 70% are post-90s, 20% are post-00s, female owners account for more than 40%, and more than 20% of additional or replacement purchases come from BBA owners. In user reviews, "high appearance" and "strong intelligence" have become high-frequency keywords.

To further meet the personalized car needs of young users, the XPeng MONA M03 Max has been upgraded in many targeted ways. Among them, three new exterior colors have been added, precisely targeting young users' keen sense of fashion trends. Whether it is the mysterious and profound Star Dusk Purple, the understated yet tasteful Subtle Moon Gray, or the cool Star Rain Cyan, these fashionable color schemes closely follow trend developments, and each color can fit different life scenarios, making travel more ceremonial. At the same time, two new high-appeal wheel designs have been added, pushing the vehicle's overall aesthetics to a new level. It should be emphasized that XPeng places special emphasis on body quality, and the three newly added colors of the XPeng MONA M03 Max, from clear coat to topcoat, all use paint detail standards benchmarked against 200,000-yuan-class models, achieving an elevated paint texture.

The XPeng MONA M03 Max's side mirrors will be upgraded to a minimalist frameless design with higher aesthetics and greater appeal to young users, integrating heating/folding/memory/reverse tilt functions, and also incorporating the auxiliary driving blue light loved by MONA M03 owners, achieving a perfect blend of aesthetics and function. In response to the camping activities currently favored by young users, the XPeng MONA M03 Max adds a V2L external discharge function, supporting a maximum external discharge of 3.3kW. During outdoor camping, the vehicle instantly becomes a mobile power source, comprehensively improving the outdoor vehicle experience.

The XPeng MONA M03 Max interior adds a new color—"Dawn Purple," symbolizing young people's perfect match "Purple." During the development of this color, the R&D team spent more than a year conducting in-depth research and optimization of more than 50 schemes, while also using professional calibration equipment to repeatedly calibrate the interior color. In the end, this "Dawn Purple" stood out. This "Dawn Purple" not only incorporates fashion elements and better matches current young users' pursuit of interior style, but also fully considers comfort in material selection and ergonomic design, making it an ideal good-match "Purple" for young people when traveling.

In terms of improved seat comfort, the front seats of the XPeng MONA M03 Max add a three-airbag lumbar support and lumbar relief function. Through technological upgrades and humanized design, the massage area is increased by 30% compared with ordinary lumbar support, turning driving fatigue into an immersive journey享受. At the same time, the front passenger seat will add seat memory and welcome functions, and the steering wheel will be upgraded to a smaller-diameter D-shaped sporty capacitive heated steering wheel, and more... With the support of a series of configuration upgrades, the experience of the XPeng MONA M03 Max is far beyond 200,000 yuan.

It is worth mentioning that in terms of vehicle range, the XPeng MONA M03 Max has once again made a big move, directly giving users a super surprise—the vehicle's range has been upgraded free of charge from the original 580km to 600km, and a new 502km range version has been added! The new car is arriving at stores across the country starting today. At the same time, at the launch event at the end of May, the XPeng MONA M03 will also add two new variants, the 620Plus and 515Plus versions, which will go on sale and be delivered simultaneously.

Empowered by Turing AI driver assistance + full-blooded AI Tianji system, XPeng accelerates the popularization of intelligent driver assistance and intelligent cabins in the mainstream market.
In the past, advanced intelligent driver assistance was only equipped on models above 200,000 yuan or even above 300,000 yuan. In many people's perception, "advanced intelligent driver assistance = high price." The XPeng MONA M03 Max breaks this stereotype. Empowered by the Turing AI driver assistance system and the full-blooded AI Tianji system, it brings AI intelligent driver assistance previously above 200,000 yuan into the under-150,000 yuan segment for the first time, not only filling a market gap but also bringing users an unprecedented intelligent mobility experience. It is currently the only model in the automotive industry under 200,000 yuan to offer an intelligent driver assistance solution surpassing those equipped on models above 200,000 yuan. It is reported that the full-blooded AI Tianji system will be fully pushed to all MONA owners in June.


From "one-way output" to "two-way journey," XPeng uses technology inclusiveness as a bond to connect with young people who dare to try new technology.
In today's rapidly developing intelligent automotive industry, the relationship between users and companies is undergoing profound changes. As an automaker that deeply roots user thinking in its corporate culture, XPeng always upholds the philosophy of letting users change from "bystanders" to "participants," and is committed to building an ecosystem in which users and the company grow together and achieve mutual success.

The event site was crowded with people. The moment you stepped in, you were tightly surrounded by colorful MONA M03s, and a breath of youth rushed toward you. Compared with the colorful MONA M03s, what was even more youthful was the smiles of the young owners at the scene. He Xiaopeng appeared on site to interact with everyone, sing karaoke, play games, and give out gifts. Waves of laughter followed one after another, complementing the sweet day of 520, with a sweet scent filling the air. The romantic and lively atmosphere at the scene made the owners present feel a strong sense of belonging and recognition.


At present, competition in the intelligent automotive industry is becoming increasingly intense. Through differentiated competition in intelligent driver assistance and personalized design, the XPeng MONA M03 Max meets the car needs of young users with the elevated strength of 200,000-yuan-class configuration at a 150,000-yuan-class price, redefining the competition rules of the 150,000-yuan-class pure electric vehicle market. This will not only accelerate the popularization of AI intelligent driver assistance, allowing more young people to try new technology at an affordable price, but will also further enhance XPeng's competitiveness in the market and have a positive impact on the overall intelligent automotive market landscape. Looking forward to the launch and delivery of the XPeng MONA M03 Max at the end of May.