At the 2025 Shanghai Auto Show, MG made a refreshed appearance with a new image, new products, and a new ecosystem. At the brand level, MG released a new brand proposition, "YOUNG FOREVER Smart Leading Trends"; at the product level, it launched its first-ever "boxy" model Cyber X, the designer master Kaban Art Edition Cyberster Black, and the MG Cyberster 2026; at the ecosystem level, SAIC Motor and OPPO launched a strategic cooperation on intelligent cockpits and announced that the first jointly developed model will soon land under the MG brand.

MG Brand's Three Major Renewals Shine at the 2025 Shanghai Auto Show
A new century, a new starting point. Against the backdrop of the deep integration of electrification and intelligence, MG has renewed its brand image with orange, a symbol of vitality and passion, creating joyful experiences for users with youthfulness, trendiness, and smart fun, and continuing to lead industry trends.

Cyber X Makes Its Debut, Aiming to Become the First "Boxy" Model for Young People Worldwide
As an exploratory design work conceived for the global market, Cyber X was designed by Joseph Kaban, the creator of the original Bugatti Veyron. Positioned as a "global urban adventure toy," it uses a symbolic design language to create a fashion item for the new generation of young people that showcases an adventurous attitude, aiming to become the first "boxy" model for young people worldwide.
Cyber X has an upright silhouette and a confident stance, with short overhangs and a seamless integrated body surface that creates a highly contrasting visual effect. The body is painted in "Stargazer Tower Gray," presenting a matte sandstone texture when stationary and flowing with the light and shadow ripples of a glass curtain wall when moving. Paired with the classic pop-up headlight design from the last century, it delivers a highly premium expression.
The global debut of Cyber X marks the MG brand's narrative transformation from track passion to diverse scenarios, covering segments such as light off-road, urban commuting, and outdoor leisure through its "boxy" models, attracting a broader group of young consumers.

MG's First "Boxy" Model Cyber X Makes Its Global Debut

Cyberster 2026 Receives Multiple Upgrades as Chinese Sports Cars Begin Family Serialization
The MG Cyberster 2026 has received comprehensive upgrades in design, comfort, performance, and more. Two new body colors, Iris Blue and Andes Gray, as well as two interior color schemes, red-black and gray-white, have been added, and the original black trim surrounding the cockpit has been upgraded to a body-color painting process, bringing a more diverse and more cohesive visual experience. A newly added wind deflector effectively reduces turbulence inside the car; newly added electric lumbar support for the driver and front passenger greatly improves ride comfort on long journeys. The all-new chassis tuning brings better body posture control, perfectly balancing extreme track performance with everyday commuting comfort.

MG Releases a New Brand Proposition
Zhou Xing, General Manager of the MG Brand Division of SAIC Passenger Vehicle, said: "The Cyberster is China's first true sports car in the real sense, breaking the long-term monopoly of automakers in developed countries in the sports car field." As the spiritual successor to the classic sports car MGB, a tribute work for MG's centennial, and the pioneering work of Chinese sports cars, the MG Cyberster has raised the market share of Chinese sports cars in the domestic market from 0 to 10%, becoming the top additional purchase choice for many luxury car users; in overseas markets, cumulative exports over the past six months have exceeded 3,000 units, making it the world's best-selling two-door electric sports car.

MG Cyberster 2026 Receives Comprehensive Upgrades
In addition, the Cyberster Black, featuring glossy black paint with exquisite chrome detailing, also made its first appearance. The highly anticipated hardtop version Cyber GTS is expected to meet consumers, and the Cyberster will begin family serialization development, further satisfying users' personalized needs and securing its place in China's sports car ecosystem.

Cyberster Black Appears at the Shanghai Auto Show

SAIC and OPPO Intelligent Cockpit Strategic Cooperation Officially Begins, First Model to Land Under MG
As the era of electric intelligence accelerates, intelligent terminals and automotive ecosystems are integrating faster, and users' demand for a seamless "person-car-device" experience is surging. At this auto show, SAIC Motor and OPPO, standing at a new starting point of deepening their strategic cooperation for the third anniversary, jointly opened a global chapter of "vehicle-device integration."

SAIC Motor President Jia Jianxu and OPPO Vice President Wu Henggang jointly open the global chapter of "vehicle-device integration"
SAIC Motor President Jia Jianxu said: "OPPO does not build cars, and SAIC does not build phones. We fully integrate the computing power of the phone and the cockpit to truly create a car that does not need a phone mount." The intelligent cockpit jointly developed by SAIC and OPPO will be first equipped on the all-new generation MG4. Their cooperation will redefine the third space of "services follow people, ecosystems without boundaries," bringing more users a vibrant and warmer technological experience and leading the development of intelligent vehicles.

MG Brand Appears at the Shanghai Auto Show with a New Image, New Products, and a New Ecosystem
During the Shanghai Auto Show, the MG booth also set up fun interactive activities such as "Lianliankan" and a "one half-price car every day" giveaway. On April 26, "People's Artist" Xu Xin will also make a surprise appearance to interact and compete with the audience on site. Visit Booth 3A06 in the SAIC Hall in Hall 3 to experience MG's renewed brand image and discover more surprises and fun!