On July 9, the all-new Magotan was officially launched at the FAW-Volkswagen Changchun base. The all-new Magotan offers 1.5T EVO2 and 2.0T high-output powertrains, with three models launched in total: the 300TSI Premium Edition, the 380TSI Distinguished Edition, and the 380TSI Supreme Edition, with an official guide price of 179,900 to 246,900 yuan.
During the launch period, four great gifts are being offered to the first batch of all-new Magotan owners, including: the "Super Equipment Gift," where purchasing the 300TSI Premium Edition allows customers to buy a "Highlight Package" worth 19,000 yuan for 10,000 yuan, and purchasing the 380TSI Distinguished Edition allows customers to buy a "Great Magotan Package" worth 25,000 yuan for 16,000 yuan, with the first 1,000 users who purchase the "Great Magotan Package" also receiving a launch special edition equipment package worth 6,500 yuan. The "Insurance Worry-Free Gift" offers a waiver of commercial insurance costs of up to 5,000 yuan upon purchase. The "Vehicle Use Worry-Free Gift" includes a double protection Plus worth 3,699 yuan with the purchase. The "Data Worry-Free Gift" offers the first owner lifetime unlimited data benefits for the connected car, and the first 3,000 owners who activate the connected car also receive a digital gift package. In addition to the four great gifts, customers can also enjoy financial interest subsidies, trade-in subsidies, and additional purchase or replacement support for existing customers, making the launch itself a discount and the purchase even more worthwhile.
With the rollout of the all-new Magotan, FAW-Volkswagen has officially become the first domestic automobile brand to reach a production scale of 28 million vehicles, which is also proof of the legendary achievements FAW-Volkswagen has made over 33 years of deep cultivation in the Chinese market. To give back for users' long-term support, the mid-to-high-end fuel sedans have all launched "Shared Enjoyment Editions." The Magotan 2 Million Shared Enjoyment Edition has an official guide price starting at 174,900 yuan, the CC Shared Enjoyment Edition starts at 224,900 yuan, and the CC Shooting Brake Shared Enjoyment Edition starts at 231,900 yuan.
The all-new Magotan launches with a fresh new look
The era lets Magotan continue to lead
The all-new Magotan takes inheritance and transcendence as its evolutionary principle and is tailored for outstanding people who pursue "rational progress." Their foundation is rationality; they have aspirations but are not blind, they love life, are self-disciplined, and strive upward. Just like brand ambassador Mark Chao's proactive and enterprising attitude toward life throughout his acting career, they all treat excellence as a habit on the road to pursuing life goals and success. This high degree of alignment made Mark Chao a real-life reflection of the spirit of the all-new Magotan and also led countless outstanding elites who pursue "rational progress" to firmly choose Magotan. It can be seen that it is precisely this deep connection with users that has earned Magotan the recognition of 2.51 million owners over seventeen years; at the same time, this ever-enterprising spirit has also allowed Magotan to continue evolving to this day.
All-new Magotan Brand Ambassador Mark Chao
Design Leadership: Timeless design philosophy, moving toward future classics
The all-new Magotan adopts the "Timeless" design philosophy, emphasizing an aesthetic pursuit that transcends today and moves toward tomorrow, using concise yet powerful lines to create a unique sense of grand beauty. This is not only an inheritance of the classic German design style, but also a profound insight into future automotive design trends.
In terms of exterior, the all-new Magotan adopts a through-type LED light strip across the front and rear as a whole, and the logo can be illuminated. The segment-exclusive intelligent matrix headlights can not only achieve curve-following steering, but also automatically adjust high beams, enhancing the vehicle's sense of technology and practicality. The through-type taillight at the rear adopts Volkswagen's exclusive planar light guide technology and can achieve three comet-effect animations, greatly improving recognizability.
Timeless design philosophy
Comfort Leadership: Class-leading luxury second row, distinguished comfort experience
The all-new Magotan inherits the ultimate balance between German driving dynamics and comfort. Based on the MQB-B platform, the new car has been tuned specifically for Chinese users, with all models equipped with front MacPherson independent suspension and rear multi-link independent suspension, and through continuous optimization of damping, vibration is reduced by 25% under specific conditions such as speed bumps. In terms of acoustic engineering, the new car uses 69 sound packages and 30 cavity sound insulation blocks to optimize the body structure and filter noise, significantly reducing the intrusion of external noise. The audio system adopts a 14-speaker Harman Kardon sound system, providing clear and richly layered sound.
Harman Kardon sound system
In the past, the demand for diversified use of second-row seats has been selectively ignored, while in actual use, this is precisely the most important pain point for users. The all-new Magotan has keenly perceived the rising proportion of modern family and business scenarios and, through its ultimate rear-seat design ingenuity, demonstrates respect for a high-quality lifestyle and comprehensively strengthens the second-row seating experience.
In terms of spatial layout, the all-new Magotan reaches a length of 4,990 mm and a width of 1,854 mm, with a wheelbase of 2,871 mm, giving second-row passengers more ample seating space. The rear center tunnel has been reduced by 47% through optimized design, with a floor height of less than a mobile phone, allowing the middle-seat passenger to also enjoy an equally comfortable experience.
Class-leading luxury second row
The all-new Magotan uses ergonomics and, according to Chinese people's body proportions and seating habits, improves the seats with three-dimensional wrapping. The second-row seats' electric adjustment, suction-type ventilation, heating, and 9 personalized massage functions, as well as the cloud-feel headrests designed specifically for comfort and cervical spine protection, are all deep thinking and careful arrangement for ride comfort.
In addition, the Magotan is equipped with a three-zone automatic air conditioning system throughout the vehicle, ensuring that every corner of the cabin can maintain an independently comfortable temperature environment, and it also provides the thoughtful one-touch function for warming hands and feet, enhancing the perception of luxury through details. It is precisely this careful polishing of details and comprehensive consideration of passenger experience that makes the all-new Magotan a pioneer that truly understands user needs and provides a luxury experience beyond expectations.
Distinguished comfort experience
Intelligence Leadership: Worry-free intelligent experience, reassuring intelligent safety
In terms of intelligence, the all-new Magotan leads the first tier of the fuel vehicle market. Through strong collaboration with DJI, Qualcomm, iFlytek, and Huawei in intelligence, it has achieved full-domain evolution of "hardware + software."
The all-new Magotan adopts a new electrical architecture, with substantial improvements in bandwidth, communication speed, and data transmission, and supports 282 new extended functions. It adopts a Linux + Android "dual-brain architecture," ensuring smooth operation and efficient response of the intelligent system.
In building the intelligent cockpit, the all-new Magotan achieves multi-screen interaction. The driver's side uses a 10.25-inch full LCD instrument cluster, paired with a 7.11-inch HUD head-up display, enabling seamless connection with AR real-world visuals. The central control large screen uses a 15-inch 2K high-resolution display, easily handling various in-car functions. The fully fitted screen created for the front passenger provides rich entertainment options and an excellent visual experience.
Thanks to the powerful computing capability of the 8155 automotive-grade chip, the all-new Magotan has 2.5 times the computing power of the previous generation model, making the infotainment system smoother to use. The Avatar voice assistant deeply customized in cooperation with iFlytek allows users to easily complete lane-level navigation, entertainment, vehicle status, air conditioning temperature adjustment, and other operations through simple voice commands. Avatar can conduct multiple consecutive rounds of dialogue within 20 seconds and can more accurately recognize local dialects, responding quickly and engaging in smooth conversation, greatly improving convenience.
Multi-screen interactive intelligent cockpit
The all-new Magotan is equipped with the L2+ level IQ. Pilot intelligent driving assistance system, featuring 0-130 km/h full-speed-range autonomous driving technology. As an intelligent driving system deeply and individually developed by DJI according to FAW-Volkswagen's high standards, IQ.Pilot is also China's first complete high-level intelligent driving product to obtain functional safety product certification. At the same time, in response to China's unique complex road conditions, IQ.Pilot has been specially tuned and optimized, allowing drivers to more calmly experience the peace of mind and reliability of intelligent assisted driving.
IQ.Pilot intelligent driving assistance
PACC
The progress of intelligence is not only reflected in luxury configurations and technological experience, but must also empower safety through intelligence. The all-new Magotan is the first in its class to be equipped with Huawei 5G-V2X communication hardware, enabling short-range direct communication functionality. In addition, Emergency Assist 3.0 emergency assistance system, KA intersection assist, ABA turning assist, rollover protection, rear underride prevention, dual pretensioner dual force-limiting active seat belts, and many other safety configurations create a more intelligent and safer travel solution for users.
Rollover protection
Emergency avoidance
Quality Leadership: Proving an unchanging pursuit with the responsibility of a leader
As a flagship model, the all-new Magotan continues to lead industry standards in terms of quality. The all-new Magotan adopts a cage-type body structure, with high-strength steel accounting for 81% and hot-formed parts reaching 28%; in addition, the body exterior panels and underbody parts all use 100% anti-corrosion galvanized steel sheets, all of which reflect FAW-Volkswagen's unremitting pursuit of quality.
At the same time, in response to China's unique road and climate conditions, the all-new Magotan has not only undergone multiple special tests exceeding national standards, but its total road test mileage has also reached 7.1 million kilometers. During the development cycle, as many as 1,400 safety tests, 105 full-vehicle crash tests, and 465 active safety tests allowed the all-new Magotan to meet the "double first-class" safety standards of CNCAP 2024 five-star and CIASI 3.0 GOOD, demonstrating FAW-Volkswagen's responsibility as an industry leader.
The all-new Magotan, leader of mid-to-high-end sedans
Conclusion: With more than 30 years of vehicle manufacturing experience, FAW-Volkswagen has created countless classics and become the first choice of tens of millions of consumers. The launch of the all-new Magotan undoubtedly demonstrates FAW-Volkswagen's profound understanding of market development trends, which will further consolidate FAW-Volkswagen's leading position in the automotive industry and lead the brand forward toward the future strategic layout of "oil and electricity advancing together" and "oil and electricity dual intelligence."
