(May 12) Recently, the "Towards the Future, Empowering New Life" 2025 smart Partner Recruitment Conference was successfully held in Shenzhen. Dozens of dealer group representatives from Guangdong, Hubei, Sichuan, Shanghai and other provinces and cities gathered together to engage in face-to-face exchanges with the smart brand's channel and retail teams, gaining an in-depth understanding of the smart brand and its DTC direct sales regional agency model.
Face-to-face exchanges accelerate the reaching of cooperation consensus
The holding of this recruitment salon is not only an important step for smart to continuously deepen its channel network layout, but also a sincere invitation to partners. With the advantages brought by the DTC (Direct to Customer) direct sales regional agency model, such as "zero inventory pressure, nationally unified prices, and exclusive regional development rights," smart is able to help dealers significantly improve operational efficiency and return on investment through flat management and direct brand-to-user connections.
Through face-to-face exchange opportunities, smart hopes to let more potential partners personally experience the brand's forward-looking strategy, product charm, and sustainable development model. Through systematic explanations and in-depth communication, it aims to break down mutual understanding barriers and lay a solid foundation for co-creating prosperity in regional markets.
Model innovation empowers, pursuing high-quality channel development
At present, the DTC model has become the core driving engine of smart's channel development. Different from the traditional dealer model, smart, through direct user connection, has transformed the relationship between the brand and regional partners from "wholesale-retail" to "joint venture-co-operation." Therefore, dealers do not need to bear vehicle inventory pressure, as smart uniformly allocates vehicle resources; sales prices, service systems, and user rights are unified nationwide, avoiding price involution. At the same time, each regional agency partner has exclusive development rights in its designated region and enjoys space for long-term cultivation and returns.
The innovation and application of the DTC model not only reflect smart's high regard for channel partners, but also highlight its thinking and strategic decisions based on "aligned interests and shared risks" under the new market landscape, demonstrating its determination to seek long-term development together with partners through model innovation.
Judging from channel feedback, this system has already achieved good results in some cooperation regions. On the one hand, partners can focus more on user operations and brand co-building, reducing operational risks; on the other hand, the brand can also achieve efficiency improvements and service quality leaps through closer channel collaboration.
Expansion pace accelerates, channel strategy continues to deepen
In 2024, through the combined strategy of the Hundred Cities Plan + city densification + relocation and replacement, the number of smart brand outlets grew steadily. At present, smart has laid out more than 200 channel terminals nationwide.
As the product matrix becomes increasingly complete, smart is accelerating its nationwide channel expansion plan. In 2025, smart will further optimize the regional structure in its channel strategy, advance outlet construction in more blank cities, and strengthen coverage density in key regions.
In order to attract more high-quality channel resources to join, smart will also provide partners with full-cycle empowerment in multiple aspects including brand operations, digital management, and marketing support. From digital lead conversion support, to brand public-domain traffic resources, to training and tool systems for deep user operations, smart is building a "user-centered" support system, continuously using better channel strategies to help partners maintain sustainable, high-quality development in the highly competitive new energy vehicle market.
smart channels are still continuing to expand. Whether they are traditional dealers looking for new development models, automotive industry investors paying attention to new business models, or potential partners with local resources and network capabilities, smart sincerely welcomes more like-minded people to join and jointly open up a new pattern in the high-quality new energy mobility market.
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smart Brand Global Company Profile
Since the brand's birth in the 1990s, smart has always shouldered the vision of "exploring the best solution for future urban mobility." In 2019, smart Brand Global Company was officially established, upholding the development strategy of "dual core in China and Europe, global layout," and committed to shaping smart into the world's leading new premium intelligent all-electric vehicle brand.
smart has now completed a comprehensive renewal of its brand, products, and business model. Under the new development landscape of the brand's "all-domain leap," smart has refreshed its "open your mind" brand proposition, advocating an optimistic and open attitude toward embracing diversity of thoughts, cultures, and beliefs, and practicing inspiration through innovation. Its new-generation all-electric vehicles are led by the smart R&D team for engineering development, with the Mercedes-Benz global design team responsible for design. smart has now launched three all-electric SUV models: the smart #1, the smart #3, and the all-new smart #5. Among them, the smart #1 and smart #3 delivered 100,000 new vehicles globally in just 20 months, with a footprint across 31 countries and regions worldwide. In August 2024, the all-new smart #5 made its global debut in Australia, marking smart's official entry into the luxury mid-size SUV market. From 2022 to 2025, smart will bring a new model to its community every year, enriching the new-generation smart all-electric vehicle family matrix.
