On September 11, the Zhengzhou Autumn Dahe International Auto Show grandly opened. Jietu Auto, with the theme "New Travel, Free Mountains and Seas," brought a strong lineup including the Shanhai L7 PLUS, Shanhai T1, and Shanhai T2, showcasing the achievements of its Travel+ strategy in all dimensions. Jietu Shanhai's heavyweight work—the "travel mini RV" Shanhai L7 PLUS—not only redefines the travel lifestyle, but also leads the travel vehicle market toward a new journey of universalization, intelligence, and globalization.
Defining new travel with new value, "new force" Jietu Shanhai emerges with prominence
China's auto industry is undergoing a new round of technological revolution and industrial transformation, with a surging wave of innovation. Founded seven years ago, Jietu Auto has always been guided upward by its "Travel+" strategy. As its heavyweight layout in the new energy era, Jietu Shanhai relies on Chery Group's 28 years of deep car-making heritage, building a dual moat of "technology + ecosystem," and creating new technologies, new products, and new experiences with users at the center. As the latest masterpiece of the "Travel+" strategy, the "travel mini RV" category has won the favor of many families. User choices confirm that Jietu Shanhai has not only entered the "new force" ranks, but also stands out with strength beyond conventional levels, fully displaying its prominence.
Zhang Xiaoyang, Henan Regional Manager of the Shanhai Luyu War Zone of Jietu Domestic Marketing Center, said at the auto show: "Jietu's achievements stem from persistence in the Travel+ strategy. Practicing long-termism, insisting on doing the right things, and insisting on doing things beneficial to users. We always believe that anything that can bring users a wonderful experience is worth us going all out for."
Creating the "travel mini RV" category, Shanhai L7 PLUS becomes the focus of the booth
The "travel mini RV" Shanhai L7 PLUS has strong market performance, with more than 48,000 orders within 60 hours of launch. Based on user needs and scenarios, the new vehicle adopts a completely new development approach, using seven segment-leading advantages to create a travel mini RV belonging to Chinese families, and further promoting niche RV culture into a lifestyle accessible to the masses, bringing high-quality travel and living experiences into thousands of households.
The Jietu Shanhai L7 PLUS is positioned as a "long-range luxury electric seven-seat SUV," with a 2820mm ultra-long wheelbase creating flexible large space, the segment's only 32-mode electric seven seats, and 32 scenarios including parked sofa, home large bed, and travel small bed, meeting the full-scenario travel needs of families. Paired with 12-layer cloud-comfort seats, it makes travel stays comfortable. The segment's only intelligent dual refrigerator supports a -6℃~50℃ hot-and-cold armrest box and a -10℃~10℃ hidden rear trunk freezer, plus a 6.6kW external discharge function, allowing hot pot, barbecue, and tea boiling around the stove to be enjoyed anytime, making travel dining effortless.
The Shanhai L7 PLUS comes standard across the range with a 1.5TGDI hybrid dedicated engine, with power up to 115kW. Facing users' expectations for both power and energy efficiency, the Shanhai L7 PLUS provides a perfect answer. Travel also needs to be stable, with the segment's only 220 km pure electric range and 1,700 km combined range, plus segment-leading CDC electromagnetic suspension and Yuntai chassis, and in combination with the segment's only urban navigation (OTA) and cross-floor memory parking functions, allowing even the longest journeys to be reached with ease.
Travel also requires comprehensive protection, with the segment's only 86% high-strength steel and 25,000N·m/deg torsional rigidity rock-solid body, combined with multiple active safety designs, Guardian safety battery, 5A healthy cabin, and the segment's only lifetime warranty for the complete vehicle and three electric systems, making family travel worry-free and unrestrained.
If you yearn for it, go! The boxy champion family gathers in force
The star model Shanhai T1, which practices the Travel+ strategy, is equipped with a 43-degree CATL large battery, has a pure electric range of 226 km, and features the strongest and most intelligent XWD fully automatic intelligent four-wheel drive system in its class, easily realizing "you just press the accelerator, leave the rest to Jietu XWD." In March this year, Jietu Auto launched the Shanhai T2 seven-seat extended version. Compared with the five-seat version, the body is extended by 249 mm, with a 2+3+2 seat layout, offering greater comfort and spaciousness. The maximum trunk space can reach 1,653 liters, easily enabling moving-house-style off-roading.
In addition, models such as the all-new Shanhai T2 also made a heavyweight appearance at the auto show. Every family and every user can find their own desired vehicle here.
The best first half of the year in history! "Jietu Speed" surges again
Jietu Speed never stops. After becoming "the world's only brand to exceed 550,000 annual sales within 6 years of entrepreneurship," Jietu Auto continued to burst with strong momentum in 2025, with sales from January to August exceeding 400,000 units, a year-on-year increase of 30%. As of the end of August, cumulative sales exceeded 1.93 million units, selling well in 91 countries and regions. Jietu is standing at the center of the world stage with a soaring posture, leading the wave of innovation and transformation in the global off-road market, and setting a benchmark for Chinese brand value in the process of the auto industry's globalization.
New travel, free mountains and seas. Jietu Auto always takes user value as its guide, deeply integrating category innovation into user scenarios, and turning the "new travel" concept into vivid scenes that can be perceived, interacted with, and experienced, endowing travel life with new connotations and new experiences. In the future, Jietu Auto will use product innovation, technological innovation, and the global user ecosystem as breakthrough points, leading the upgrade of the "Travel+" segment, reshaping the travel off-road market landscape, and advancing at full speed toward becoming the world's number one electric hybrid off-road brand!
