As a new year begins, all things renew. The hopeful 2026 has arrived as promised.
Looking back at the not-yet-dusty 2025, opportunities and challenges coexisted, and determination and progress went hand in hand; FAW Toyota lived up to the spring blossoms and achieved abundant results, selling 805,518 new vehicles for the year, becoming a mainstream joint venture brand that achieved positive growth for three consecutive years, with an even clearer momentum of upward and renewed brand development. Among them, sales of high-end models on the TNGA-K platform and above reached 487,426 units, a year-on-year increase of 12%, accounting for 61%; intelligent electric hybrid dual engine sales for the year were 380,100 units, a year-on-year increase of 14%, accounting for 47%. The star model Crown Kluger sold 59,902 units for the year, a year-on-year increase of 14%; RAV4 Rongfang sold 204,272 units for the year, a year-on-year increase of 6%; Avalon sold 126,703 units for the year, a year-on-year increase of 39%, demonstrating strong upward momentum.
In order to repay the deep affection of the vast number of users, at the beginning of the year, FAW Toyota launched heavyweight benefits. From January 1 to January 9, 2026, the all-new intelligent hybrid Corolla, the all-new Corolla Cross, bZ3 Smart Enjoy, and bZ5 can enjoy a 4,000 yuan Spring Festival purchase tax subsidy, among which bZ5 trade-in users can additionally enjoy a 4,000 yuan trade-in subsidy; for models such as Prado, Crown Kluger, and Granvia, the limited-time trade-in subsidy is up to 15,000 yuan; the sixth-generation all-new Rongfang 2.0L Dual Engine Elite Edition has a limited-time renewal price of 151,800 yuan, and in addition, all series versions can also enjoy a purchase tax subsidy gift and a double warranty worry-free gift of 6,000 yuan each.
The all-new Rongfang joins hands with bZ5 to pilot a new chapter of renewal and upward momentum
In 2025, FAW Toyota continued to make efforts in the product dimension, responding to market changes with a pragmatic strategy of "oil and electricity advancing together" and disruptive intelligent electric new products. Among them, the all-new pure electric model bZ5 and the fully replaced all-new RAV4 Rongfang formed the "twin engines" leading the brand toward renewal and upward momentum.
As the "Toyota Supersensory Space-Time Cabin," the all-new bZ5 is the first completely new product under Toyota's RCE system led by a Chinese team in research and development at FAW Toyota, and is regarded as the starting model of Toyota's localization strategy and a symbol of the "new joint venture force" in the intelligent electric era. This "new force" concept includes four dimensions: "new users, new cars, new marketing, and new mission," and is dedicated to creating original, reassuring, and moving products for users returning to rationality. Among them, the "new car" is concretely embodied in bZ5. Through full-process forward development, it verified high safety and high quality, and set a new industry height with extreme safety tests such as the "first pure electric vehicle in a real-person deep-water escape test."
As the pioneer of urban SUVs and a legend with cumulative global sales of more than 15 million units, the sixth-generation all-new Rongfang arrives renewed with comprehensively advanced strength. Adhering to the concept of "imperceptible intervention, all-terrain support," the new car achieves all-round innovation in design, intelligence, power, and safety. The all-new Rongfang adopts a tough and premium exterior design, and the interior is equipped with a new-generation intelligent cockpit based on the Qualcomm Snapdragon 8155 chip, realizing three-screen interaction and anthropomorphic voice interaction. In terms of power, the new car offers three choices for the first time: a 2.0L intelligent electric hybrid dual engine, a 2.5L intelligent electric hybrid dual engine, and a 2.0L gasoline version, balancing an electric-car-like smooth driving experience with ultra-low fuel consumption as low as 3.99 liters per 100 kilometers. Safety is another core strength, with the equipped Toyota Pilot intelligent driving assistance system providing all-scenario protection through 24 high-precision sensors, while the body adopts ultra-high-strength steel to forge a solid passenger cabin. With hardcore strength, the all-new sixth-generation Rongfang once again sets the value benchmark for an "all-round SUV."
In addition, multiple FAW Toyota products were renewed and released: the new Crown Kluger strengthened the brand's high-end strategy by upgrading the intelligent cockpit and adjusting its pricing strategy; the new Granvia, through configuration optimization, solidified its practical and luxurious image in the high-end MPV market. Together with the new Corolla, new Corolla Cross, new bZ3, and others, these products form a strong product matrix covering all categories and all power paths, meeting the diverse needs of users.
IT'S TiME 3.0 technology brand released, smart technology advances further
In fierce market competition, core technology is the cornerstone of a brand's long-term development. In 2025, FAW Toyota officially released the comprehensively evolved "IT'S TiME 3.0" technology brand, marking the completion of a systematic leap in its smart technology, aiming to protect every trip of users with more reliable technology. The evolution of the IT'S TiME brand clearly maps FAW Toyota's path of intelligent electric transformation: from the foundation laid by fifth-generation intelligent electric hybrid dual engine technology in the 1.0 era, to the construction of a three-tier hybrid and intelligent technology matrix in the 2.0 era, and now to the comprehensive advancement of intelligence, power, and software-hardware in the 3.0 stage. Its core is embodied in the dual breakthroughs of intelligent driving and intelligent cockpit.
In the field of intelligent driving, the Toyota Pilot intelligent driving assistance system creates all-round protection through a dual path of "self-development + cooperation." The self-developed TSS 4.0 system can intelligently predict risks based on massive data. At the same time, the all-new INP navigation driving assistance system developed in cooperation with Momenta, with strong computing power and perception hardware, can calmly handle complex scenarios such as cut-ins and lane changes. In terms of the intelligent cockpit, Toyota Space has entered the industry's first tier. The Qualcomm 8155 chip and ultra-clear large screen ensure a smooth experience, and the intelligent voice system can accurately recognize multiple dialects and continuous commands. In addition, FAW Toyota's deep heritage in hybrid technology has been consolidated in the 3.0 era. With 28 years of research and development experience and a global record of "zero accidents" for batteries in 30 million electrified vehicles, its hybrid technology continues to lead in efficiency and reliability. As Toyota's only joint venture in China comprehensively covering multiple top-tier hybrid technologies such as multi-stage and super hybrid, FAW Toyota provides power solutions adapted to all terrains for its entire product lineup.
Time Renewal: Value grows with the years, defining a new paradigm of long-termism
In terms of giving back to users, FAW Toyota continues to translate the concept of "long-termism" into tangible rights and interests that users can enjoy. The highlight is the pioneering "vehicle age value-added subsidy" mechanism, under which the basic subsidy increases by 1,000 yuan each year with vehicle age, superimposed on national subsidies to form double protection.
This policy is not a short-term promotion, but runs throughout the year. Based on the high QDR advantages of FAW Toyota models in "durability, reliability, and high value retention rate," it transforms the brand's abstract concept of "long-term value doctrine" into consumer-perceivable user rights. As always, FAW Toyota provides vehicle value retention services, used-car valuation certification services, and "vehicle age value-added trade-in," upgrading users' vehicle use and purchase behavior from "short-term consumption" to "long-term value investment," truly achieving "one car passed down for three generations, trade in now."
It is worth mentioning that from January 1 to January 9, 2026, FAW Toyota once again launched the "Unlock New Year Grand Gift" to repay the long-standing deep affection of new and old users.
Leap to Tianjin: Deepening integrated operations, activating the local innovation engine
In 2025, the sales company officially moved from Beijing to Tianjin. This is not only its first cross-provincial relocation since its establishment 22 years ago, but also a key step toward deepening integrated "production, sales, and research" operations in the intelligent electric era.
The core purpose of this relocation is to achieve "zero-distance" efficient collaboration. With the sales company, research and development, and production headquarters in the same place, a new decision-making chain has been built with real-time market feedback as the baton. This enables product strategy adjustments and precise resource allocation to respond to market changes at an unprecedented speed. More importantly, the relocation further strengthened the implementation of the RCE (China Chief Engineer) system. The Chinese research and development team is able to lead product definition and local development more deeply, ensuring that "localization" is no longer a slogan, but can quickly translate into competitive products and configurations adapted to the needs of Chinese consumers, delivering ample "ammunition" to the market front line. The integration of geographical space has also stimulated a renewal of team combat effectiveness. Taking this as a new starting point, the sales team is carrying out self-innovation with a more pragmatic and efficient posture, aiming to build a core team capable of directly facing fierce competition in the intelligent electric era.
From Beijing to Tianjin, this relocation is far more than a simple change of address. It is a strategic choice made by FAW Toyota to embrace the market more agilely, advance localization more firmly, and more deeply activate internal innovation vitality. Relying on the new pattern of integrated operations and a refreshed team outlook, FAW Toyota is accelerating toward the deep waters of the intelligent electric future with a posture closer to the market.
Postscript:
In 2025, FAW Toyota was destined to occupy a vivid and important place in its long development scroll. It not only achieved positive growth for three consecutive years, but also completed a profound "tempering and transformation" concerning products, technology, and organization amid turbulent market changes.
Whether it is the pragmatic layout of "oil and electricity advancing together," the intelligent advancement of IT'S TiME 3.0, or the value transformation of the "Time Renewal Plan," all are fundamentals for crossing cycles. From bZ5, the starting point of the localization strategy, to the integration and fusion of "production, sales, and research" achieved by relocating to Tianjin, FAW Toyota is sharply transforming from an excellent executor of global standards into a builder of a "new joint venture force" deeply integrated into the Chinese market.
The door to 2026 has already opened, and the intelligent electric voyage has entered broader deep waters. With renewed products, advanced technology, and an agile system in hand, FAW Toyota, this great ship, is braving the waves with a more calm and confident posture.
