On March 22, GAC Trumpchi officially kicked off the Kunming stop of the Trumpchi Xiangwang S7 Pre-Experience Appreciation Event at the trendy landmark Kunming Xinying Xincheng, under the theme "A Thousand-Mile Intelligent Journey Begins with Aspiration." Integrating multiple segments including test-drive experiences, scenario interactions, and cross-industry collaborations, the event showcased the hardcore strength and design charm of Trumpchi's all-new intelligent SUV—the Xiangwang S7—to consumers and media guests in the Spring City. From now until March 28, a static mall exhibition will continue to be held in the first-floor atrium of Xinying Xincheng, continuously conveying the charm of "aspired travel."
Spring City Debut: Intelligent Electric Technology Ignites Mall Experience Fever
As an important battleground for the new energy consumer market in Southwest China, the Kunming stop chose the youth-oriented, high-traffic Xinying Xincheng, attracting public attention through an innovative format of "creative exhibition zone + static mall display." On the day of the event, March 22, the Trumpchi Xiangwang S7 made a standout debut with its futuristic design aesthetics, becoming a phenomenon-level focal point in the mall.
On the same day, a intelligent electric fleet composed of 6 Xiangwang S7 vehicles paraded through the city, triggering a citywide trend of people chasing and photographing them. The event simultaneously launched full-process livestreaming and aerial documentary filming, with cameras precisely capturing the stunning trajectory of the "Thousand-Mile Intelligent Journey" fleet traversing the Spring City's urban landscape.
Voice Matrix: Multiple Media Outlets + KOLs Create Phenomenon-Level Communication
As the first launch appearance of the Trumpchi Xiangwang S7 in Kunming, the event invited 10 media outlets including Autohome, Yiche.com, Pacific Auto, and Dongchedi. Meanwhile, 20 KOLs carried out pre-heating and event coverage. From industry verticals to crossover influencers, from portal websites to WeChat, Weibo, and Douyin, the event's voice was expanded across all dimensions and matrices, powerfully breaking into circles of young families and tech enthusiasts.
Product Analysis: Hardcore Technology Reshapes the Intelligent Electric Travel Benchmark
At the launch appreciation event, the brand's product experts conducted a systematic and professional analysis of the Trumpchi Xiangwang S7.
The Trumpchi Xiangwang S7 measures 4900*1950*1780mm in length, width, and height respectively, with a wheelbase of 2880mm, creating a wide-body executive-class cabin space. The body side features hidden door handles, and all four doors have sensor-activated soft-close function—simply push the door to the half-latched position and it automatically closes, no need to slam the door, enjoying an elegant boarding experience. Plug-in hybrid and range-extended dual modes can be switched freely in one vehicle, with a thousand-mile long range, freely heading toward your aspirations. It adopts a 2+3 large five-seat layout, and after the second row is folded flat with one touch, the trunk forms an extra-large cargo space.
Such flexible space expansion capability not only meets the family's passenger space needs, but its fuel-and-electric dual driving modes also satisfy the family's travel range requirements. For today's Chinese families, the time spent with children and loved ones is no longer confined to the living room at home. The same home also yearns for poetry and distant places. Therefore, the practicality of the new Trumpchi Xiangwang S7 is precisely an important guarantee for its leading of family car travel lifestyles. Its announced market guide price of 209,800 yuan to 249,800 yuan (as low as 194,800 yuan to 234,800 yuan after national subsidies), combined with its exterior and performance, offers maximum value for money.
Vehicle Delivery Ceremony: First Batch of Owners Embark on the "Thousand-Mile Intelligent Journey"
After learning about the Trumpchi Xiangwang S7, the brand invited prospective owners to share their car purchase stories. For most people, buying a car is something that requires careful consideration. And choosing a car often means recognition of and trust in that vehicle. Just as the owners on site shared their stories with Trumpchi Xiangwang, resonating with the many prospective owners and audience members below.
In addition to owner sharing, the brand also meticulously designed a vehicle delivery ceremony for prospective owners. Every segment was a process of heart-to-heart connection. For Trumpchi, users are everything, and users' choices represent the full trust given to the brand. Therefore, the vehicle delivery ceremony, to some extent, is also Trumpchi's first step in responding to users' trust.
User Experience: Diverse Scenarios Validate Product Value
For those who don't yet know much about the Trumpchi Xiangwang S7, how can they clearly and concretely understand this car's features? Simple—immersive scenario experiences.
During the appreciation event, Trumpchi invited customers to participate in the dynamic test-drive segment. On the test-drive route, the Xiangwang S7, powered by the new-generation all-domain electric platform's efficient electric drive system, demonstrated the hardcore strength of "all-scenario worry-free range," easily handling complex road conditions. A test-drive customer commented: "Power output is linear and smooth, chassis tuning balances comfort and handling, and intelligent driving assistance handles congested road conditions with ease."
The event specially set up multiple experience zones: in the parking experience zone, customers signed up to participate in intelligent parking function testing, intuitively experiencing the Xiangwang S7's precise handling; the four-pole creative exhibition zone used conceptual decoration combined with display vehicles to attract customers to stop and take photos, with KOLs/KOCs livestreaming on-site to amplify model attention; in the fleet static display area, Xiangwang S7 vehicles in multiple colors were neatly displayed, paired with second-row family movie-watching interactions, while sales specialists simultaneously explained model highlights and policies to deepen customer understanding.
In addition, through collaboration with a tea and coffee festival, an experience scenario was created where the trunk was converted into a mini coffee station. Mainly relying on the Xiangwang S7's interior space, it showcased the Xiangwang S7's spatial flexibility and comfort features, creating in-car themed scenarios and fulfilling people's infinite imagination of versatile in-car space.
Trumpchi has no tricks—sincerity is the only way. With its pioneering design, all-domain intelligence, and segment-leading configurations, the Xiangwang S7 gained high recognition at the Kunming stop event. From test-drive experiences to scenario interactions, and then to the ongoing static mall exhibition, the brand conveyed the concept of "aspired lifestyle" through multi-dimensional outreach. In the future, Trumpchi will continue to center on user needs, relying on quality products such as the Xiangwang S7, to create smarter and better travel experiences for consumers.
