On July 20, at the Intelligent Connected Vehicle Evaluation Base of Tongji University in Shanghai, the "Race-Grade Civilian, Performance·Smart First Choice Car" — the 2027 Exeed ES — made its global launch. As track passion and youthful aspiration resonate on campus, as track faith and the "engineering man spirit" deeply intertwine, the 2027 Exeed ES, with the resolute stance of "race-grade civilian," sets a new starting point for Chinese auto brands in the realm of performance luxury.
The 2027 Exeed ES is positioned as a "track-grade performance coupe." This launch introduces 3 models: the Extended-Range 302 Max LiDAR Edition, the Extended-Range 255 Ultra AWD LiDAR Edition, and the Pure Electric 860 Max LiDAR Edition. The launch guide price ranges from 179,900 yuan to 209,900 yuan, with a super trade-in price of 169,900 yuan to 199,900 yuan. Simultaneously, multiple benefits are offered including the Super Trade-In Gift, Finance Gift, Charging Gift, Style Gift, Smart Driving Gift, Old Friend Gift, and Upgrade Gift (limited time), stacked with three basic benefits: Data Gift, Warranty Gift, and Rescue Gift, comprehensively covering the entire purchase and usage cycle. There are also two hardcore backstop policies: assisted driving backstop and power battery backstop, building dual confidence guarantees for users from driving control to safety.
Note: Users who place orders and take delivery between July 20, 2026 and August 31, 2026, 24:00 (inclusive) can enjoy the launch purchase benefits. Meanwhile, to allow more users to enjoy pre-sale benefits, the pre-sale benefit period is extended to July 23, 2026, 24:00 (inclusive).


School-Enterprise Collaboration: Letting Track Genes Take Root on Campus
The partnership between Exeed and Tongji University goes beyond collaborative technical breakthroughs — it is a mutual resonance of ultimate car-making philosophy. To advance school-enterprise collaboration, the Exeed technical team has visited the Tongji campus multiple times and conducted dozens of specialized technical seminars. For topics including joint laboratory construction, racing event empowerment, and forward-looking technology mass-production conversion, they have engaged in hundreds of rounds of detail refinement and solution iteration. Currently, the collaboration has deeply covered multiple links of vehicle development: Exeed has officially become a strategic partner of the Tongji unmanned vehicle team, providing vehicle and hardware support for campus unmanned racing cars; jointly building the "Intelligent Mobility" joint laboratory to cultivate future-oriented intelligent talent for the industry; and relying on the Intelligent Connected Vehicle Evaluation Base to focus on long-term research of autonomous driving and全域 perception algorithms, accelerating the mass-production application of cutting-edge laboratory technologies in production vehicles.

Liu Hening, Executive Deputy General Manager of the Exeed Business Unit
Exeed and Tongji share the same persistence at their core — constantly breaking through and surpassing, breaking technical boundaries, treating every extreme challenge as a testing ground for technology, deeply cultivating performance technology, and insisting on ultimate refinement. At the launch event, Liu Hening, Executive Deputy General Manager of the Exeed Business Unit, stated that the 2027 Exeed ES is precisely a "race-grade civilian benchmark" work delivered based on ultimate technological exploration, taking "Performance·Smart First Choice Car" as its value anchor, integrating race-grade performance, worry-free intelligence, ultimate comfort, and comprehensive safety redundancy to create the "no weak subjects, no shortcomings" optimal solution for performance luxury.
King of Handling: The Performance First Choice Car
Race-grade performance, proven by real testing. The Exeed ES does not stack parameters — every data point comes from real track testing and repeated tuning. Previously, the 2027 Exeed ES set a lap record of 1'11"360 at the Shanghai Tianma Circuit, solidifying its "track-grade performance coupe" status with hardcore results, using real achievements to prove Exeed's deep race-grade technical heritage.
The chassis is the soul of handling. The new car features an all-aluminum Flying Fish Chassis 2.0, with unsprung weight reduced by 60 kg, laying the foundation for precise handling through ultimate lightweighting; front double-wishbone and rear five-link suspension structure, with lateral support increased by 50%, vibration reduced by 30%, and speed bump impact reduced by 35%. Jointly with Spain's top-tier IDIADA tuning team, with 30 years of ultra-luxury model tuning experience, over a thousand simulated driving styles, over 10,000 hours of virtual iteration, and over 200 refined parameter calibrations, injecting a nimble handling soul into the chassis. The HDS hydraulic damper isolation system achieves automatic soft-hard switching — soft on straight roads, filtering out all road bumps; firm in corners, stable as a rock. R-EPS precise steering achieves 0.08-second ultra-fast response, enabling a smaller turning radius of 5.65 meters, making every lane change and corner entry silky and responsive, pointing exactly where you want.

In terms of power, the new car offers dual powertrain choices: extended-range and pure electric. The extended-range version features the "Golden Range" system, which received "High-Quality Extended-Range" technical verification from CATARC, equipped with a 1.5T range extender with 45.79% thermal efficiency, oil-to-electricity conversion efficiency of 3.71 kWh/L (one liter of fuel generates 3.71 kWh of electricity), WLTC feed fuel consumption of only 5.1L/100km, and CLTC comprehensive range of 1,685 km. The Platinum Pure Electric version features an 800V ultra-efficient electric drive system, completing SOC 30%-80% efficient charging in just 15 minutes, with CLTC pure electric range of 860 km and energy consumption as low as 12.4 kWh per 100 km. For braking, 6-piston fixed calipers paired with IBS intelligent brake-by-wire, braking response improved by 33%, and 100 km braking distance of only 34.8 meters, making every stop clean and confident. There is also a wind-controlling electric rear spoiler, providing stable downforce, making every drive full of passion and safety assurance.

Race-Grade Civilian: The Smart First Choice Car
True intelligent assisted driving must withstand testing in all scenarios. The 2027 Exeed ES is equipped with the Falcon 700 intelligent assisted driving system, achieving integrated perception-decision through a one-stage end-to-end large model. The system is backed by L4-level Robotaxi algorithm feedback, trained with 40 million kilometers of real test data,叠加 with 300,000+ hours of ADAS collected data and massive shadow mode driving for continuous evolution. 27 high-performance sensors achieve maximum recognition distance of 300 meters with dynamic posture fusion perception, comprehensive coverage of over 500 parking scenarios, and AEB supports emergency braking and active avoidance at 130 km/h, truly achieving superhuman reaction, human-like thinking, and human-like vehicle control.

In the China Smart Driving Competition organized by First Electric Network, the Exeed Falcon 700 won all six battles, with the Exeed ES claiming four stage championships alone, firmly holding the top spot on the smart driving ladder ranking with a "six-time champion" status. The new car features the Lingxi intelligent cockpit, equipped with the Qualcomm Snapdragon 8295P high-computing chip, achieving millisecond-level voice response and smooth multi-screen interaction, making every human-vehicle conversation as natural and默契 as with a close friend.
Safety Redundancy: Protection Without Limits
Exeed never compromises on safety. The 2027 Exeed ES is built to global five-star safety standards, with a cage-style space capsule 2.0 high-rigidity body featuring 88% high-strength steel and aluminum, a two-horizontal three-vertical encircling force transmission structure paired with 46,000 N·m/deg body torsional rigidity, building a solid protective fortress. The 2,368mm ultra-long air curtain completely covers from A-pillar to D-pillar, with side air curtain pressure maintenance exceeding 7 seconds, comprehensively strengthening side collision and rollover protection. The Exeed ES underwent a 120 km/h three-vehicle sandwich extreme collision test, verifying the vehicle's protective strength under harsh real impact conditions; it earned the industry's first NESTA six-dimensional electrical safety certification, with high-voltage cutoff in 2 milliseconds after collision, and no fire risk from battery needle puncture, extrusion, or immersion. Meanwhile, the Exeed ES creates a "zero formaldehyde" 5A-level healthy safety cockpit, rigorously quality-inspected by a professional "golden nose" team, with VOC content less than 10% of the national standard.

For safety, you can always trust Exeed. Beyond passive and active safety, the new car builds a comprehensive intelligent safety redundancy system. 130 km/h AEB and 130 km/h AES operate in coordination, with AEB covering multi-directional collision risks, and over 20 active safety functions online in real time.
Ultimate Comfort: Interstellar Exploration Aesthetics
The 2027 Exeed ES takes the interstellar exploration aesthetics Wind Series as its core design concept, inspired by the natural flow of wind, breaking the rigid constraints of traditional design, fusing three major qualities: unique style, elegant posture, and sporting sharpness. The ISD Wind Whisper interactive headlights convey emotion through light, and the wind-controlling electric rear spoiler balances aesthetics and practical performance. The Exeed ES has won three major international design awards: the 2024 German iF Award, the 2024 Italian A' Design Award, and the 2023 American MUSE Award, confirming its design strength with global recognition.
Warm emotional resonance is a more moving bonus beyond aesthetics. For this refresh, the new car offers 6 exterior colors: Star Gallop Silver, Warm Cloud Apricot, Cloud English Purple, Wilderness Green, Silver Sparrow Gray, and Basalt Black, integrating elegant warmth into track sharpness; the interior offers 2 color schemes: Elegant Gray and Sunset Red, interpreting the diverse personality of the ultimate cockpit, letting every "appearance" enthusiast find their heart's desire.

A true "Performance·Smart First Choice Car" needs not only driving control but also luxurious comfort experience. The 1080W Boya Sound paired with 7.5.4.2 panoramic sound and 5-subwoofer matrix delivers an immersive Live-level auditory feast. 66 high-density acoustic wraps throughout the vehicle, paired with front-row double-layer laminated soundproof glass and a three-layer door sealing system, keeping the cabin quiet even at high speeds. The 532 true C-class space with 70.2% ultra-large space utilization rate, a 2.8-square-meter double-layer silver-plated panoramic sunroof that is transparent and open, and trunk capacity up to 1,500 liters. From hearing to space, from vision to bodily sensation, the 2027 Exeed ES makes every journey an enjoyment.

Zhendong's "Selection": Four-Time Champion Chooses the King of Handling
In the highlight segment of the launch event, Exeed ES spokesperson and CTCC four-time champion Zhang Zhendong engaged in an in-depth dialogue with Liu Hening, Executive Deputy General Manager of the Exeed Business Unit, around their original aspirations for driving control. In Zhang Zhendong's eyes, a truly good car can establish tacit understanding with the driver: subtle road undulations and cornering limit临界 points can all be clearly fed back through the chassis. This human-vehicle resonance highly matches his racing experience on the track. At the event, Exeed officially announced the opening of the "Exeed Le Mans Training Camp" and appointed Zhang Zhendong as the honorary chief instructor of the training camp.

Right: Exeed ES spokesperson and CTCC four-time champion Zhang Zhendong
Speaking about the reasons for choosing the Exeed ES as his daily commuter vehicle, Zhang Zhendong candidly said: "The car you drive daily doesn't have to be the most expensive, but it must be the best to drive. The Exeed ES has solid and reliable mechanical qualities. Driving it, I don't have to accommodate the vehicle — instead, the car adapts to my driving habits. It handles commuting and pursuing driving fun with ease."
The new energy era never lacks a fast car — what it lacks is a good car that truly understands you and that you can drive with confidence. The 2027 Exeed ES brings million-level technology to driving control, allowing those who love driving to not be limited by scenarios, embarking on every journey with composure. From track to road, from extreme verification to daily companionship, Exeed is writing a new chapter for Chinese brands in the realm of performance luxury with more solid product strength and more vibrant racing culture.



