As new energy vehicles are mentioned more and more often, the voice of traditional fuel vehicles seems to be increasingly fading. Luxury fuel vehicles in particular bear the brunt under the "gunfire" of new forces. But are traditional luxury brands with deep heritage really so vulnerable?

FAW Audi is the first to say otherwise.

In 2024, FAW Audi's cumulative annual sales were 611,088 vehicles, of which 550,136 were domestically produced fuel vehicles, ranking first in the domestic fuel luxury car segment. You will see that fuel vehicles have an absolute weight in overall sales.

At a time when the industry's new energy penetration rate has continuously exceeded 50% and new forces are constantly seizing the luxury car market, it is truly remarkable that FAW Audi can still sell luxury fuel vehicles to this number. Of course, behind this achievement, the support of FAW Audi's many popular models is indispensable.

For example, the Audi A6L had annual sales of 177,000 vehicles in 2024, breaking the annual sales record for luxury mid-to-large sedans and taking the title of number one in luxury mid-to-large sedan sales.

At a time when new energy vehicles are so active, there are still so many people willing to spend three or four hundred thousand to buy a traditional luxury fuel vehicle. You have to admire the charm of the Audi A6L. As a model that entered China in 1999, the Audi A6L has broad recognition in the country. In addition, the Audi A6L also has a background as an official vehicle, and at this level no car can compare with it.

In the sedan segment there is the A6L, while in the SUV segment FAW Audi also has the Q5. Like the A6L, the Audi Q5 has also undergone multiple iterations in China (and has now become the Q5L), with a deep market foundation.

In 2024, the Audi Q5L grew against the trend in the face of the impact of new energy vehicles, with annual sales reaching 149,000 vehicles, a year-on-year increase of 12%, ascending to the throne of sales champion in the luxury B-segment SUV fuel vehicle market, with a segment market share exceeding 26%.

In the luxury A-segment fuel vehicle market, FAW Audi's performance is equally impressive. The Audi A3 family and Q3 family, with their younger designs, captured more young consumers, with annual sales reaching 99,000 vehicles, returning to the top spot in segment sales, with market share exceeding 32%.

It is worth mentioning that the new Audi A3 family was shortlisted for the 5th "China Auto Awards" upon launch, hosted by China Media Group and specially planned by the CMG Financial Program Center. This is another entry into this authoritative award after the Audi A3 Sportback won the "2021 China Auto Awards Best Safety Car" award.

Behind the fact that almost every model is a hit is FAW Audi's reliance on globally leading production processes and testing systems to strictly ensure that every model has outstanding luxury quality.

In places visible to users, it creates refined design aesthetics, exquisite craftsmanship details, and a luxurious driving and riding experience; in areas such as safety, reliability, and quality that users are less likely to notice, FAW Audi still does not slack off, and has continuously increased investment, using strict standards and solid strength to forge an industry quality benchmark.

It is precisely because of this unremitting pursuit that FAW Audi has been able to win the trust of more than 9 million users and continue to stand firm under the impact of new energy vehicles.

But then again, although the fuel vehicle segment has performed well, the general trend of new energy must still be faced squarely, and FAW Audi must also make efforts in this regard.

In the future, FAW Audi will focus on a "fuel + electric" dual-line strategy, consolidating the fuel segment through the successively launched all-new A5L and all-new Q5L, while also launching the all-new Q6L e-tron, all-new Q6L Sportback e-tron, and all-new A6L e-tron to enrich its new energy product matrix.

With fuel and electric advancing side by side, FAW Audi should not be far from unlocking the achievement of "10 million sales."