The car we're going to talk about today can be said to be a warm current in the March auto market, the 2026 Yiyi 03. On March 8, Women's Day, this "big, big, big pure electric family SUV" was launched via livestream together with actor Zhang Ruoyun, with a price range of 79,800 yuan to 119,900 yuan, directly targeting young small families, especially the family matriarchs with their hands on the steering wheel.

The new car brings more than 20 upgrades, from colors to configurations, with the main theme being "she wants it, she gets it." So, is this car really that appealing? Today let's break it all down and talk about the practical stuff.

Color and texture, precisely capturing that first-glance appeal

The 2026 Yiyi 03 adds a new "Morning Glow Gold" exterior color. This low-saturation warm tone, which the official description says is like the first ray of morning sunlight falling on your shoulder, is indeed understated but easy on the eyes, the kind of color that makes you look back twice after parking.

For the interior, a new "Morning Light White" color scheme has been added, paired with two-tone textured seats, visually clean and airy, and in terms of touch it also gets rid of the plasticky feel common in cars at the same price point. For female car owners who have to pick up and drop off children and commute every day, this fresh cabin atmosphere is actually a very healing detail.

Not just big, but understands you

The Yiyi 03 has always emphasized being "big, big, big," and its 2,750 mm ultra-long wheelbase is indeed a strong advantage in its class. But the key upgrade of the 2026 model lies in its "soft power."

The rear seats add a 15 mm soft foam layer, providing firmer support and noticeably improved comfort. Elderly family members won't get tired on long trips, and children sleep more soundly in their safety seats. Front seat heating + driver's seat ventilation, plus electrically folding/heated exterior rearview mirrors, mean that whether it's summer sun or rain and snow, these features are practical configurations you "can't go back from once you've used them."

In terms of intelligence, the new car debuts an AI large model, deeply customized based on Deepseek. Voice interaction is no longer a mechanical "you ask, I answer," but can better understand everyday language. For example, if you say "a bit cold," it will automatically raise the temperature; if you say "I want to see the stars," it will help you open the sunroof sunshade. This kind of "responds to every request" experience is very friendly for moms who need to divide their attention while driving.

In addition, the addition of NFC/Bluetooth keys, 360° surround view, lane change assist, and blind spot monitoring further lowers the driving threshold. Hands full holding the child? Just tap your phone to the door and it opens. Narrow-road passing, garage parking? The surround view helps you park in one go. The newly added active safety features make every lane change more assured. You don't need to become a veteran driver to confidently drive anywhere.

Long range, built by a major automaker, no worries about ownership costs

As a pure electric family SUV, the core three electric systems and range are the foundation.

The 2026 Yiyi 03 offers two range versions: 445 km and 565 km. The 565 km range can basically cover a week of commuting plus weekend outings, effectively alleviating range anxiety. In terms of charging, it can add 120 km of range in as fast as 10 minutes, so you can set off again in the time it takes to drink a coffee.

More importantly, the cost of use. Official estimates put it at as low as about 6 cents per kilometer, even cheaper than taking the bus. Combined with remote vehicle control via mobile phone, you can warm the car in advance in winter and cool it in advance in summer, so the temperature is just right when you get in. This feature was also praised by Zhang Ruoyun during the livestream as one of his "favorites."

Speaking of reliability, one cannot fail to mention "built by a major automaker." The Yiyi 03 is backed by FAW Group's 70 years of car-making heritage, with a top-tier supply chain system and strict testing standards. The battery pack was among the first to pass the new national standard safety test. The brand's only "no-threshold lifetime warranty for the whole vehicle and three electric systems" and "zero-combustion guarantee" in its class actually convey one message: once you buy this car, you just drive it, and leave the rest to the manufacturer. This "no worries" commitment is more important to family users than any fancy configuration.

Overall:

The entry threshold for the new car is indeed not high. If you value large space, low usage cost, and all-around comfort features, especially if you want to buy a worry-free, easy-to-drive, safe-feeling pure electric SUV for the "her" in your family, the 2026 Yiyi 03 can be an option. The spring light is just right, and a car that truly understands her can not only hold a family's laughter but also accompany her alone into the distance. The 2026 Yiyi 03 has indeed come with sincerity this time.