How competitive the current auto market is—many people probably don't have a concrete idea. Let's take the family sedan market in the 100,000-150,000 yuan price range as an example. People might think that to attract users' attention, all you need to do is make the space bigger and the range longer. As for hardcore features like lidar and advanced intelligent driving, don't even think about models priced just over 100,000 yuan—those are things only models above 200,000 yuan can enjoy.

But there are no absolutes. Right now there is a new energy family sedan that became a hit immediately upon launch. It not only has B-segment dimensions and ultra-long range, but also brings lidar and advanced intelligent driving into the 110,000 yuan class. It is the "MG 07," which achieved over 31,000 locked orders in just over 10 days after launch.

High-appeal mid-size family sedan

As everyone knows, today's increasingly younger consumer group values appearance more than ever when choosing a car. Yet this seemingly simple demand is something few models in the just-over-100,000 yuan segment can satisfy, since this is only an entry-level family car market. However, for the MG brand, which has always made high appearance a key selling point, every product must look good, and the MG 07 is no exception.

Compared with the relatively plain and moderate family-oriented design style of most models in the same class, the MG 07 adopts a pure-blood coupe design with a strong premium feel. Its one-piece stamped clamshell hood, paired with curved-cut floating front headlight clusters, not only gives the front end strong recognizability and visual impact, but also helps reduce the drag coefficient. Not only that, the MG 07 also adopts trendsetting designs such as frameless doors and two-tone wheels. Add in the fastback rear styling unique to coupes, plus the equipped electrically adjustable rear spoiler with five adjustable levels, and its ultra-high-appeal exterior makes anyone who sees it exclaim how handsome it is!

Of course, the reason the MG 07 looks so imposing and handsome is not only thanks to its excellent pure-blood coupe design, but also partly due to its class-leading extra-large dimensions.

You should know this is a proper B+ segment sedan, with a body length approaching 4.9 meters and a wheelbase exceeding 2.8 meters. The rear cargo area of the pure electric version can even expand to 1708L. Combined with seats that support heating, ventilation, and massage functions, it is not only very spacious and comfortable when fully loaded with five people, but can even, in camping scenarios, rely on the large hatchback tailgate opening to turn the cabin into a large bed or a small cargo compartment, meeting family users' multi-scenario travel needs.

Reshaping a new value benchmark

Since travel has been mentioned, intelligent features that provide emotional value and assistance are also a bonus when choosing a car.

When many people think that a family car priced just over 100,000 yuan can only offer basic configuration, that only means they have not carefully looked at the MG 07's specification sheet. The car not only comes standard with a 15.6-inch central control screen, an 8.88-inch full LCD instrument panel, and 50W wireless fast charging for front-row phones, but is also equipped with a zero-gravity front passenger seat, an extra-large front passenger table, and a Qualcomm Snapdragon 8295P chip. Add in an optional in-car refrigerator, as well as an intelligent infotainment system with AI interaction, full-scenario phone-to-car connectivity, and rich entertainment functions. It can be said that from hardware configuration to software functions, the MG 07 is among the very strongest in its class!

However, this is only the appetizer. The hardcore features brought by the MG 07 into the 110,000 yuan class are not only the Qualcomm Snapdragon 8295P chip, but also lidar and advanced intelligent driving. That's right, the Momenta intelligent assisted driving system equipped on the MG 07 not only features 3D lidar and a high-compute intelligent driving chip, but can also realize as many as 104 intelligent driving functions. It supports multiple advanced intelligent driving functions such as parking-space-to-parking-space urban NOA, highway pilot, and full-scenario parking, allowing users in the 110,000 yuan class to enjoy a segment-transcending intelligent travel experience.

Ultra-long pure electric range

In terms of the powertrain system, the MG 07 offers both pure electric and plug-in hybrid systems. Today we are mainly talking about the plug-in hybrid version. Its all-domain super hybrid system adopts a DVVT high-efficiency hybrid dedicated engine with a thermal efficiency of up to 48.1%, which can cover all-domain multi-scenario road conditions while balancing ultra-long range and ultra-low energy consumption. It is paired with an original full-stack self-developed engine ECU that improves computing efficiency by 50%, as well as a large-capacity CATL super hybrid fast-charging battery.

There is no need to say much about the technical jargon. Let's look directly at the data. The CLTC pure electric range of the MG 07 plug-in hybrid version reaches 245 km. This means that even if the daily commute is as long as 40 to 50 kilometers, there is no need to charge for a whole week, and the experience is no different from that of an EV. Even for long trips, there is no need to worry. The car's comprehensive range exceeds 1,700 km. Combined with the CATL super hybrid fast-charging battery that can charge from 30% to 80% in just over 10 minutes, there is not only no range anxiety, but even when rushing on a journey, it can still complete the entire trip in pure electric mode.

It is worth mentioning that although this is only a family sedan priced just over 100,000 yuan, it also places great emphasis on driving control experience.

You should know that the all-new VMC2.0 chassis dynamic system equipped on the MG 07 can rely on preview functionality to perceive road conditions in advance, thereby optimizing braking, suppressing nose dive, and alleviating motion sickness. Combined with an anti-blowout stability system, it can even pass the industry-limit 200+ km/h diagonal tire blowout stability test, keeping the vehicle stable and controllable even in extreme situations, thus bringing a safe and comfortable travel experience.

Hero Car Talk: Undoubtedly, at a price of just over 100,000 yuan, or more precisely in the 110,000 yuan class family sedan market, simply by virtue of being equipped with the Qualcomm Snapdragon 8295P chip, lidar, and Momenta advanced intelligent driving, the MG 07 already gives you your money's worth, not to mention that it is also a high-appeal, large-size pure-blood coupe. Add in its ultra-long range, and it is really hard to find any weakness in this car. No wonder it achieved over 31,000 locked orders in just over a week after launch. No one could resist such strong product strength!