On July 9, the first flagship experience store of the Shijie brand in Hunan — Changsha Rongxiang Store — officially opened. Mr. Li Yang, Deputy General Manager of Dongfeng Peugeot Citroen Automobile, Mr. Mao Chuangxin, representative of the Marketing Headquarters of Dongfeng Peugeot Citroen Automobile Marketing Center, along with Mr. Wang Hongbo, Chairman of Hunan Gaoxiang Group, Ms. Li Manwen, General Manager, media friends, and car owners jointly witnessed this glorious moment. As a key layout of Shijie, an independent new energy brand under Dongfeng Peugeot Citroen Automobile, in the Central China market, the store integrates brand display, product experience, and sales services, bringing more consumers a new energy mobility solution that blends the beauty of technology and art.


Dual upgrading of service channels opens a new marketing landscape
At the opening ceremony, Mao Chuangxin, representative of the Marketing Headquarters of Dongfeng Peugeot Citroen Automobile Marketing Center, said: "Changsha Rongxiang Store will become a new window for the Shijie brand to face consumers, bringing users a more thoughtful and more professional car-buying and car-using experience." At the event site, Li Yang, Deputy General Manager of Dongfeng Peugeot Citroen Automobile, and General Representative Mao Chuangxin jointly delivered car keys to Shijie 06 owners. This is not only a high recognition by consumers of the Shijie 06's "Chinese electric, French driving control" product philosophy, but also a strong endorsement of the Shijie 06's solid product strength. What the owners chose is not just an electric vehicle, but also dual recognition of Dongfeng Peugeot Citroen Automobile's 33 years of car-making heritage and innovative strength. Every bit of trust from users will be transformed into the core driving force for the Shijie brand's continuous innovation and progress.

As a brand-new new energy brand built with full effort by Dongfeng Peugeot Citroen Automobile, Shijie integrates Chinese and French technological advantages and is committed to creating intelligent, environmentally friendly, high-quality new energy vehicle products. Relying on the empowerment of Dongfeng Motor Group and Stellantis Group, the Shijie brand transforms Dongfeng Peugeot Citroen Automobile's 33 years of joint venture car-making experience into core product competitiveness and service advantages, aiming to continuously provide professional and reliable new energy mobility solutions for users in Hunan and even across the country.
To achieve this goal, channel development has become a key part of the implementation of the Shijie brand strategy. Dongfeng Peugeot Citroen Automobile will adhere to a lightweight, sinking channel operation model, accelerate the integration of existing network resources of Dongfeng Citroen and Dongfeng Peugeot, and build a collaborative and efficient three-network layout. This year, the Shijie brand plans to deploy 150 sales and service outlets in key regions across the country, so that more kindred spirits can experience up close the unique charm of the Shijie 06's "Chinese electric, French driving control."

Packed with solid product strength, limited-time perks are further increased
With "Chinese electric, French driving control" as its product DNA, the Shijie 06 breaks through in three dimensions — long range, large space, and high value — setting a new value benchmark for A+ class pure electric SUVs. The Shijie 06's product strategy of "standard is fully equipped" precisely meets users' expectations for a pure electric driving-control SUV. In the China Automotive Technology and Research Center's industry-first zero-motion-sickness intelligent control challenge, the Shijie 06, through precise dynamic distribution of motor torque and French chassis tuning craftsmanship, comprehensively surpassed industry standards in test segments such as bump shock absorption, cornering stability, acceleration smoothness, and comprehensive motion-sickness resistance, perfectly achieving the "6 no" excellent experience: no bumping on rough roads, no drifting in corners, no jerking during acceleration, no shaking during deceleration, no motion sickness for drivers and passengers, and no fatigue on long trips, perfectly reproducing the essence of a century of French driving control with technological strength.

At the same time, the Shijie brand also launched an exclusive perk for Dongfeng car owners: the official guide price is 125,800 yuan, and Dongfeng friends can enjoy an exclusive price of 108,800 yuan. From hard product strength to limited-time benefits, the Shijie 06 sincerely invites you to experience high-quality electric mobility.

From brand release to the opening of the flagship store, from the accumulation of innovative technology to the delivery of Shijie 06 owners, the Shijie brand is writing a long-termist answer sheet for the new energy era with excellent product quality and pragmatic market layout. When more and more Hunan car owners start the Shijie 06, this Xiaoxiang chapter about intelligent mobility truly begins. In the future, the Shijie brand will continue to deepen technological innovation and user service, enabling more Chinese families to enjoy high-quality new energy mobility experiences and jointly drive toward a new era of green and intelligent automobiles.