On January 27, the Beijing Off-road "Red Hare Sets Out · Giant Screen Debut — BJ40 New Car Launch Event and China Grand Loop Launch Ceremony" was held in Jiaxing. The Beijing Off-road BJ40 family welcomed a refreshed lineup, with the BJ40 Range-Extended Red Hare Standard Edition and BJ40 Gasoline Giant Screen Edition going on sale, and the BJ40 Range-Extended Yueye Flight Edition commencing global presale. At the same time, Beijing Off-road's "China Grand Loop" was officially launched, and the official club "Wilderness Column" was established to help users measure China and journey to distant places.
BJ40 Range-Extended Red Hare Standard Edition Goes on Sale: Official Modification, One Step in Place
Wang Hao, Chairman of Beijing Off-road, said: "Many modification enthusiasts told us: 'The BJ40's foundation is so good, can it be made even cooler and trendier?' Private modifications not only require restoring the vehicle to its original state before every annual inspection, which is tiresome and laborious, but also hurts your wallet. So the BJ40 Range-Extended Red Hare Standard Edition is here, with high appearance, high performance, and factory modification, allowing everyone to express their personality legally and drive worry-free."
The official guide price of the BJ40 Range-Extended Red Hare Standard Edition is 279,800 yuan! Purchasing the car comes with a "Off-road Equality Grand Gift Package" worth 70,000 yuan, including the segment's only embedded metal roll cage worth 20,000 yuan, a full-time four-wheel drive system worth 25,000 yuan, and the segment's only lightweight 20-inch wheels and 295/60 R20 all-terrain tires worth 25,000 yuan.
Eight exclusive benefits:
First, Renewal Gift: 10,000 yuan trade-in subsidy or 3,000 yuan additional purchase subsidy;
Second, Finance Gift: 5 years 100,000 with 0 interest, 3 years 150,000 with 0 interest, plus various other financing purchase plans such as 0 down payment and direct leasing;
Third, Warranty Gift: lifetime warranty for the three electric systems (first non-operating owner); vehicle warranty of 5 years or 150,000 kilometers;
Fourth, Maintenance Gift: 5 free basic maintenance services over 5 years;
Fifth, Rescue Gift: 5 years of free rescue;
Sixth, Charging Gift: first owner receives a free smart charging pile and installation (valid for one year);
Seventh, Connectivity Gift: lifetime free basic data and 3 years of unlimited entertainment data, lifetime free OTA upgrades;
Eighth, Safety Gift: if the battery, motor, or electronic control catches fire spontaneously, burn 1 compensate 1 (if a spontaneous fire occurs in the power battery due to quality issues, compensate one vehicle of the same model and configuration).
Exclusive benefits:
Limited upgrade gift: the first 30 car buyers can upgrade for free to BFGoodrich KO3 series tires.
Limited-time order gift: from January 27 to 24:00 on March 31, 2026, place an order on the Yueye Circle APP with a 1,000 yuan deposit, which can be offset against 5,000 yuan of the car purchase price!
The BJ40 Range-Extended Red Hare Standard Edition is the appearance leader in the BJ40 family. "Red Hare Red" is like the touch of red revealed by muscles when a Ferghana horse gallops, blazing and powerful; paired with exclusive decals, expanded wheel arches, and a dynamic double-"ear" rear spoiler, it shines the moment it appears; aluminum alloy ladder, side-mounted bag, and fixed side steps come fully equipped as practical gear; the modular integrated front and rear bumpers combine lightweight design, high protection, and beautiful design, delivering both appearance and strength.
In extreme scenarios, the strength of your ride is the confidence for off-road conquest. The BJ40 Range-Extended Red Hare Standard Edition is equipped with a high-intake wading snorkel, with a wading depth of up to 835 mm; equipped with bidirectional adjustable nitrogen shock absorbers, so the journey does not hurt your back and long trips are not tiring; all-terrain tires and three differential locks completely unleash the wildness of the Red Hare.
The Red Hare also takes driving convenience into account, with an exclusive roof platform that is cleverly designed, does not block the sunroof, and while reinforcing the body, greatly expands loading space; the vehicle comes with a 2.5-ton towing qualification, so whether it is an RV or a motorboat, you can set off at any time.
BJ40 Gasoline Giant Screen Edition Goes on Sale: Professional Off-Road Enters the Giant Screen Era
The official guide price of the Beijing Off-road BJ40 Gasoline Giant Screen Edition is 155,900–166,900 yuan, with a comprehensive renewal price as low as 132,900 yuan. Beijing Off-road offers a deposit expansion gift: place an order on January 27 and enjoy the preferential policy of "99 yuan deposit offsetting 1,000 yuan of the car purchase price."
The BJ40 Gasoline Giant Screen Edition has prepared "7 major gifts across the entire lineup":
First, Finance Gift: enjoy multiple financial products including 0 down payment
Second, Trade-in Gift: up to 8,000 yuan trade-in subsidy
Third, Referral Gift: refer a successful deal and the referrer receives an 800 yuan JD card
Fourth, Tribute Gift: before March 31, active and retired military personnel, firefighters, police, etc., as well as their immediate family members, enjoy a 3,000 yuan subsidy when purchasing a car
Fifth, Warranty Gift: for the first non-operating owner, vehicle warranty of 5 years/150,000 kilometers, and lifetime warranty for the powertrain
Sixth, Maintenance Gift: for the first non-operating owner, 5 free basic maintenance services over 5 years
Seventh, Rescue Gift: for the first non-operating owner, enjoy 5 years of free road rescue service
At a price of 150,000, the BJ40 Gasoline Giant Screen Edition brings 500,000-level off-road strength and million-level comfort configuration. In terms of performance upgrades, the BJ40 Gasoline Giant Screen Diesel Edition is equipped with the segment's only BorgWarner TOD intelligent four-wheel drive, which can intelligently switch between two-wheel drive and four-wheel drive. In daily driving, two-wheel drive saves more fuel. During light off-roading, it intelligently switches to four-wheel drive, so even beginners can handle it easily; during heavy off-roading, combined with three locks, the vehicle's power can be freely distributed among the wheels, and even with only one wheel on the ground, it can ensure 100% power output. In terms of entertainment, the BJ40 Gasoline Giant Screen Edition is equipped with the segment's only dual 15.6-inch floating dual connected screens. When reading road guides, you can grasp the overall situation at a glance; when binge-watching, it becomes a private theater; equipped with a second-generation 8155 chip, operation is smooth without lag, and it also has the new version of CarPlay, a self-developed AI voice large model, and the all-new Amap. In addition, the BJ40 Gasoline Giant Screen Edition upgrades to a four-eye driving recorder, always guarding vehicle safety.
BJ40 Range-Extended Yueye Flight Edition Presale Opens: Intelligent Off-Road, First Choice for Team Leaders
The BJ40 family continues to innovate, integrating intelligent technology with hardcore off-road to respond to user needs. The BJ40 Range-Extended Yueye Flight Edition opens global presale at a presale price of 247,800 yuan. From January 27 until the official launch, place an order on the Yueye Circle APP and pay a 2,000 yuan deposit to enjoy a 4,000 yuan deduction from the car purchase price at delivery.
Wang Hao said: "Hardcore, range-extended, off-road, intelligent enjoyment—the BJ40 Range-Extended Yueye Flight Edition is meant to be the true first choice for team leaders!" The BJ40 Range-Extended Yueye Flight Edition is equipped with an off-road dedicated drone, a floating aerodynamic aesthetic cabin with a sci-fi shape, and comprehensive intelligent monitoring; it supports voice activation of the Yueye Flight app, with the vehicle system directly connected to the drone, allowing the cabin to open and close and the drone to take off under control; it supports automatic tracking, intelligent camera movement, and AI one-click video generation; it supports real-time photo sharing—drone footage is instantly transmitted to the convoy, making rescue routes, terrain risks, and campsite selection clear at a glance; it can automatically store and charge via contact points, with no manual operation needed throughout.
BJ40 Range-Extended Red Hare Edition Officially Announces Global Ambassador Chinese Men's Basketball Team Captain Zhao Rui; Red Hare Will Appear on Beijing Spring Festival Gala
A fine horse matches a hero, and a fierce general needs a Red Hare. Zhao Rui, captain of the Chinese Men's Basketball Team and a core member of the Beijing BAIC Men's Basketball Team, has become the global ambassador of the BJ40 Range-Extended Red Hare Edition. The BJ40 Range-Extended Red Hare Edition has been invited to appear on the Beijing Spring Festival Gala stage on the first day of the Lunar New Year, representing Beijing Off-road to send New Year greetings to viewers nationwide.
Beijing Off-road's "China Grand Loop" was officially launched, with a total length of more than 27,000 kilometers and two main routes, north and south. Along the entire route, except for extremely special sections such as the Ali no-man's land, a Beijing Off-road official service station is set up every 600 kilometers, with nationwide dealer coordinated response, and high-risk sections are also equipped with professional medical care and emergency rescue. The Grand Loop is divided into 20 exciting journeys. The event lasts 4 months. At the beginning of each month, the Yueye Circle APP opens registration for that month's route section. At the event site, Beijing Off-road's official club "Wilderness Column" was officially established and completed its flag presentation.
The BJ40 was born from passion and grows strong from trust. It is not only a fuel legend but also a new energy benchmark, and its path of evolution has never stopped. Stepping into a new journey, setting out toward the wild! Looking to the future, Beijing Off-road will continue to be driven by hardcore innovation and user co-creation, bringing more certain, safer, and more enjoyable off-road experiences to more people who love distant places.
