In a challenging 2025, FAW-Volkswagen achieved full-year sales of 1.587 million vehicles, ranking first among Chinese joint venture automakers and first in the fuel vehicle market for seven consecutive years, and became the first domestic passenger car enterprise to surpass 30 million vehicles in cumulative production and sales, demonstrating the strong resilience and system strength of a central state-owned joint venture enterprise during the industrial transformation period.
2026 FAW-Volkswagen News Annual Conference Held in Beijing Standing at the brand-new year of 2026, Wang Shengli, Deputy General Manager (Commercial) of FAW-Volkswagen Automotive Co., Ltd. and Party Secretary and General Manager of FAW-Volkswagen Sales Co., Ltd., stated that FAW-Volkswagen will continue to uphold the long-termism and altruism of "customer-centricity," adhere to the "full intelligence with coordinated advancement of fuel, electric, and hybrid" strategy, and launch an offensive in a major year for new products, rolling out 13 all-new models for the year, including multiple fuel and new energy models, continuously expanding its leading advantage in fuel vehicles, resolutely winning the battle for a leap in new energy sales, fully expanding overseas export increments, and accelerating the transformation toward value marketing.
Wang Shengli, Deputy General Manager (Commercial) of FAW-Volkswagen Automotive Co., Ltd. and Party Secretary and General Manager of FAW-Volkswagen Sales Co., Ltd.
Standing at a new temporal coordinate, FAW-Volkswagen has set "Forging Innovation" as its annual theme word for 2026. "Forging Innovation" means advancing under pressure and forging ahead toward the new. 2026 is not only the opening year of the "15th Five-Year Plan," but also the 35th anniversary of FAW-Volkswagen's founding, and moreover a critical year for FAW-Volkswagen's new energy offensive to fully gain momentum. FAW-Volkswagen will adopt the strategy of "stabilizing the base, strengthening intelligent electric, and forging a new landscape" to accelerate the advancement of high-quality corporate development.
Stabilizing the Base: Consolidating Fundamentals and Innovating, Leading a New Era of Fuel Vehicle Intelligence
In 2026, FAW-Volkswagen will launch multiple new products in the mainstream fuel vehicle market, responding to existing market demand with highly competitive new products and continuously consolidating its leading advantage in fuel vehicles.
The all-new Sagitar S precisely meets the increasingly diverse vehicle needs of customers in the new era
The all-new model Sagitar S will make its debut at the end of this month, once again defining the value standard of the "national family sedan"; the Tayron S will be launched in the second half of the year, setting a new benchmark in the A-segment SUV market; the flagship SUV family will welcome the all-new Talagon, further improving the high-end fuel vehicle product matrix; the all-new Audi Q5L has been officially launched, and the all-new Audi A6L will also make a heavyweight launch within the year, continuously strengthening the Audi brand's competitiveness in the luxury fuel vehicle market. The new vehicles will all be equipped with industry-leading smart cockpits and combined driving assistance systems, proving that "fuel vehicles can also be very intelligent" and establishing a solid defense line for responding to the current market and safeguarding the value base. The Jetta VS8 Black Warrior Edition from the Jetta brand will also meet customers. In addition, the Audi brand will introduce the SQ8 and S5 Avant in 2026, and introduce the all-new Q9 and the new-generation Q7 in early 2027. Within the next three years, all fuel vehicle models of the Volkswagen brand and Jetta brand will switch to the all-new CEA electronic and electrical architecture to support the comprehensive intelligence of fuel vehicles.
The all-new Audi Q5L fully opens a new era of intelligent luxury
Strengthening Intelligent Electric: Leaping Forward in Intelligent Electric, Winning the New Energy Technology Race
In 2026, FAW-Volkswagen will accelerate the intelligent electric transformation, comprehensively advance the implementation of a new round of electrification planning, and clarify the goal of approximately 60% new energy sales share by 2030. Starting from the second half of 2026, new energy products will enter a phase of intensive launches.
FAW-Volkswagen will launch a systematic offensive in the new energy field covering all brands and multiple segments, accelerating its grasp of the initiative in the new energy race. Among them, the Volkswagen brand will introduce the Magotan PHEV and Tayron L PHEV models to meet the urgent demand for new energy in the mainstream market, and bring two pure electric models from the all-new ID.AURA new energy series; the Audi brand will bring the A6L e-tron based on the PPE luxury pure electric platform, setting a benchmark for luxury technology in the electric era; the Jetta brand's first new energy model, J01, will also be launched within the year, debuting with core technologies such as the self-developed SOA electronic and electrical architecture. This round of intensive launches achieves full coverage from mainstream to luxury and from hybrid to pure electric, providing solid support for FAW-Volkswagen's new energy sales leap.
The Audi A6L e-tron fully showcases the extraordinary charm of a new flagship in the luxury C-segment intelligent electric era
As industry competition enters a new stage of competing on innovation and intelligence, FAW-Volkswagen is further increasing its investment in self-developed technology, building a gradient R&D layout from mass application and advanced research to forward-looking exploration in core platforms such as powertrains and cockpit connectivity. Over the past 12 months, FAW-Volkswagen has carried out a total of 155 innovation projects and successfully introduced 50 achievements into mass production projects, covering more than 10 models across fuel, hybrid, and pure electric, with a cumulative 115 patent applications. FAW-Volkswagen has independently developed hybrid-dedicated engines, the TQ200 hybrid dual-engine transmission, and cost-effective three-electric technologies. Among them, the TQ200 hybrid dual-engine transmission has undergone over 10 million kilometers of reliability and durability testing, as well as corrosion resistance experiments in high-temperature, extreme cold, desert, and salt spray environments; by identifying customer demands for performance and fuel consumption, it has developed a highly integrated, low-cost, and high-performance P1.5+P4 hybrid architecture with a power density of 2.56 kW/kg, leading its industry peers, and a weight reduction of 30 kg compared with the P1+P3 architecture, and is promoting its application on the CSP platform. This series of technological breakthroughs has greatly enhanced FAW-Volkswagen's independent R&D capabilities in key new energy technologies, building a solid foundation for corporate competitiveness.
With customer safety at the core and adherence to stringent requirements far exceeding industry standards, this is FAW-Volkswagen's bottom line for new energy safety and the key to building customer trust. FAW-Volkswagen's battery safety testing, on the basis of 53 national standard items, has added tests for complex customer travel scenarios, increasing the number of tests to 436, including extreme condition tests such as immersion, fire, and puncture, to verify reliability and allow customers to enjoy "zero-anxiety" peace of mind. In the electric drive field, FAW-Volkswagen has independently developed and laid out a highly integrated 6-in-1 electric drive solution, achieving 170 kW power and 90% CLTC efficiency, leading its industry peers. This solution will be equipped on models of Volkswagen Group China's all-new CMP platform and CSP platform. In the thermal management field, advanced technologies such as highly integrated module technology, low-temperature compressor technology, and integrated energy management have been applied, with heating speed 10 minutes faster than before integration and an 11 kW heating power, leading its industry peers. These breakthroughs address customers' concerns about new energy vehicles and, with technological strength, establish an industry quality benchmark.
Forging a New Landscape: All-Domain Breakthroughs, Building a New Pattern for Future Growth
With "Forging Innovation" as the core annual theme word, FAW-Volkswagen will pursue in-depth breakthroughs across three major dimensions: product strength, customer experience, and overseas layout, comprehensively activating new momentum for high-quality development.
In terms of product strength, FAW-Volkswagen adheres to a customer-demand-oriented approach, implementing high-quality standards throughout the entire process from R&D to production, ensuring that every product has strong competitiveness in equipment level, intelligent experience, and overall vehicle reliability; through the advantages of the full industrial chain, it makes new energy products more competitive and pricing more attractive to the market, truly achieving "value beyond expectations."
In customer experience, FAW-Volkswagen starts from customer needs, achieving "understanding customers, comprehending customers, and empathizing with customers," telling brand stories well, accumulating brand emotional assets, anchoring the technological value of products, and translating core technologies such as combined driving assistance, safety, and handling into value points that customers can perceive; at the same time, optimizing customer service experience, building a full-scenario experience with convenient access, transparent pricing, and thoughtful service; strengthening value-oriented dealership empowerment, continuously improving service quality in reception, test drives, vehicle delivery, and other stages, and creating an industry-benchmark full-journey customer experience.
In overseas layout, FAW-Volkswagen will steadily cultivate overseas operational capabilities through the CBU+SKD model, accelerate the pace of going global, introduce a new importer cooperation model, build an overseas marketing system, establish an overseas after-sales service system, and achieve efficient regional coordination through an overseas localization model.
In the future, FAW-Volkswagen will accelerate forward on the path of intelligent electric transformation with the aspiration of "Forging Innovation," promoting the deep integration of internationally advanced automotive manufacturing experience with local R&D innovation, striving to create a new benchmark for high-quality development and high-level opening-up, and writing a new glory for the transformation and development of joint venture enterprises in China's automotive industry.
