Spring ushers in a new chapter, and all things are renewed. On March 14, the Dongfeng Yipai Yifamren Spring Party will warmly open in Kaili Qianhu Miao Village, Guizhou. This event will start from the Kaili stop and then land in many cities across the country, meeting users from all regions in wonderful reunions. At that time, the Dongfeng Yipai 008 will soon be updated, and the Yipai 007 Flash Edition and Nano 01Cross will make their debut at the same time. Three cars will share the stage with Yifamren to go to the spring appointment and start a beautiful new journey together.
At the event site, the Dongfeng Yipai brand will also officially release the "Yifamren" user IP to deeply build a user co-creation ecosystem. Previously, the "Yifamren Co-creation Plan" had already been launched first, and the exclusive Logo and personalized Slogan are being enthusiastically collected. At that time, the latest car purchase benefits for the entire model lineup will also be announced on site, giving back to every user for their long-term trust.
As the family flagship model of Dongfeng Yipai, the Yipai 008 has, since its launch, precisely met the diverse needs of multi-generational families and quality travel users with core advantages such as class-leading space, ultra-long range, and advanced intelligence, winning widespread recognition in the mid-to-large SUV market. The entire Yipai 008 lineup will receive multiple refreshing upgrades, covering body color schemes, exclusive modification kits, and OTA upgrades, further enhancing the comfort experience of daily commuting and family outings. Previously, the Yipai 008 had jointly created body colors with Chinese National Geographic - "Immortal Green" and "Sky Gray" - and was widely praised for its elegant tones and outstanding texture. This time, this cooperation will continue to create a brand-new body color, which is worth looking forward to.
Yipai 008
Since its launch, the Yipai 007 has quickly become a mainstream choice that young people can afford and enjoy driving, with class-leading performance equipment and trendy cool design. During last year's Shanghai Auto Show, the Yipai 007 customized concept car made a stunning appearance in Bilibili's exclusive exhibition area, successfully attracting Gen Z with its cyber modification and cross-dimensional boundary-breaking appearance. Now, this highly anticipated concept car will enter mass production - its production version is officially named the Yipai 007 Flash Edition and is expected to be officially launched within March. While continuing the design essence of the concept version, the new car has been refreshed and upgraded in many configuration details based on mass production needs and user feedback, bringing young players a more premium trendy and cool driving experience.
Yipai 007 Customized Concept Version 02
Another highly anticipated model, the Nano 01Cross, first appeared as a concept car at the 2024 Guangzhou Auto Show. This concept car has also entered the stage of mass production. While inheriting the design philosophy of the concept car, it will be optimized and upgraded in dimensions such as styling details, technological configuration, and intelligent interaction, aiming to expand more possibilities for young users to explore nearby outdoor areas. More model highlights will be announced one after another in the future, so stay tuned.
Nano 01Cross Concept Car
From the product level to the brand ecosystem, Dongfeng Yipai continuously strengthens users' sense of participation and belonging, making technology warmer and travel more enjoyable. On March 14, the "Yifamren Spring Party" will soon begin. The spring light is just right, and we look forward to meeting every Yifamren without fail.
