On November 1, 2025, FAW Toyota took the lead in announcing its October sales performance; in October, it sold 71,407 new vehicles, and in the first 10 months it sold a cumulative 658,418 new vehicles, a year-on-year increase of 7%, continuing to maintain a stable growth trend.
Multiple products refreshed together, demonstrating the brand's determination to accelerate
In October, three models—Crown Kluger, Granvia, and Corolla Cross—all underwent refreshes, not only making it a veritable "refresh month," but also demonstrating FAW Toyota's determination and strength to accelerate brand development by relying on Toyota's RCE system and its integrated R&D, production, and sales operating mechanism.
The Crown, with a rich history of 70 years, represents Toyota's profound insight into and high standards for each era. In 2005, after FAW Toyota localized production, cumulative sales have since exceeded 700,000 units, making it a symbol of "coronation" for successful people's careers. The refreshed 2026 Crown Kluger in October features a full-line large seven-seat layout, adopting a 2+3+2 seating arrangement, with flexible and versatile space combinations. Combined with super-large storage capacity, it can easily meet both long family trips and daily loading needs; at the same time, the new model focuses on core user experience and further upgrades quietness, intelligence, and interior comfort: newly added rear acoustic glass, equipped with a front passenger boss key, front seat ventilation, and seat upholstery upgraded with perforation technology, improving touch and breathability for greater driving and riding comfort.
The refreshed 2026 Granvia in October is dedicated to "from our home to a better home," adding the Premium MAX four-wheel-drive version, enhancing passing ability on complex road conditions and long-distance comfort, allowing it to calmly handle various travel scenarios, safer, more stable, and more comfortable. In terms of luxury texture, versions of the 2026 Granvia above the two-wheel-drive Premium add NAPPA leather and a satin luxury camel exclusive interior, creating a more premium texture from visual appeal to touch. Models from the Distinguished version and above (except the Flagship version) all achieve "added equipment without added price," further highlighting value advantages. It is worth mentioning that both the 2026 Crown Kluger and the 2026 Granvia enjoy benefits with a comprehensive value of 50,000 yuan, allowing users to easily begin high-quality beautiful travel.
Near the end of the month, FAW Toyota also launched the all-new Corolla Cross, with "World Toyota, China Corolla Cross" as its core theme, comprehensively showcasing refreshed upgrades in exterior, intelligence, safety, space, and more. The new vehicle offers a total of 6 models in two powertrains: a 2.0L gasoline version and a 2.0L intelligent electric hybrid dual-engine version, with an official guidance price range of 126,800 yuan to 159,800 yuan, and also launches a limited-time "Sharp Bloom Price," with a starting price as low as 96,800 yuan, further lowering the threshold for car purchases and significantly enhancing market competitiveness.
Not only that, in order to repay users' deep affection, FAW Toyota's year-end finale benefits are upgraded again, officially launching the "Smart Electric New Engine Refresh Season" with 400 million yuan in direct manufacturer subsidies. From November 1 to December 31, flagship models such as Crown Kluger, Granvia, and Prado can enjoy a vehicle-age value-added gift of up to 13,000 yuan; purchasing the all-new bZ5 also comes with limited-time car purchase benefits. In addition, the "Refresh Season" has also prepared multiple major gifts such as e-commerce gifts, old friend gifts, and service gifts, creating the best car purchase opportunity for users with utmost sincerity.
Guarding Tianma, demonstrating the development philosophy of long-termism
On October 26, the 2025 Tianjin Marathon started with passion; as the official exclusive designated vehicle partner, FAW Toyota escorted tens of thousands of runners with its exciting models and excellent service, not only verifying the precise match between its products and image and the marathon spirit, but also demonstrating the company's long-termist development thinking.
Long-termism is shown in FAW Toyota's constant gratitude toward its region and environment. Tianjin is truly FAW Toyota's base camp, with its headquarters, sales company, and other business entities all gathered here. During FAW Toyota's 22 years of growth, it has always regarded Tianjin as its hometown and actively contributed to Tianjin's development through its own actions. Becoming the official exclusive designated vehicle provider for the 2025 Tianma this time is FAW Toyota's repayment to the hot land of Tianjin.
Long-termism is shown in FAW Toyota's great efforts in key areas such as product reliability, just as the first requirement of a marathon for support vehicles is absolute safety and reliability. Over the 22 years since its establishment, FAW Toyota has always adhered to the golden signboard of "quality assurance," injecting strict quality management into every production link, not only ensuring that defective products "do not flow to users," but even strictly ensuring they do not flow into the "next process." Therefore, every FAW Toyota vehicle inherently carries the QDR attributes of high quality, high durability, and high reliability, becoming a quality choice for users across time cycles and maintaining an extremely high value retention rate. In the 2025 third-quarter automobile value retention rate ranking released by the Automobile Sub-council of the CCPIT, FAW Toyota won first place among mainstream joint venture brands with a three-year value retention rate of 50.52%.
Long-termism is also manifested in FAW Toyota's strong service guarantee capability. After 22 years of development, FAW Toyota has built a powerful dealer service network across the country, truly achieving that where there is a road, there is a Toyota vehicle, and where there is a Toyota vehicle, there is a Toyota store; wherever there are users, there is service; from eastern metropolises to western border areas, whether in high-cold plateaus or rural villages and towns, every user can enjoy the most convenient, highest-quality, and most reassuring full-lifecycle vehicle ownership service and joy anytime and anywhere. Such service capability has also been highly recognized by authoritative departments many times. The 2024 China Fuel Vehicle Industry Customer Satisfaction Index (CACSI) evaluation results hosted by the China Association for Quality were released in October, and FAW Toyota once again won the double championship in sales and after-sales service customer satisfaction, becoming the double champion in joint venture brand awards for the sixth consecutive year, with after-sales service achieving a proud eight consecutive championships.
Postscript:
Whether it is product refreshing or guarding the Tianjin Marathon to demonstrate long-termist development thinking, in reality both are new clarion calls for FAW Toyota's accelerated innovation in the new era of intelligent electric vehicles, and also demonstrate FAW Toyota's profound heritage and strong development momentum; and at the Guangzhou Auto Show held in November, FAW Toyota will also showcase greater determination and stronger strength for the future, which is worth looking forward to.
