In the million-yuan luxury MPV market, the Toyota Alphard and Lexus LM have long dominated, but now this landscape faces a true challenger. In 2025, Volvo officially launched its first-ever fully electric luxury MPV—the EM90, with an official direct sales price of 818,000 yuan. This flagship model, built on the SEA浩瀚 platform, not only fills Volvo's product gap in the MPV segment, but also perfectly blends the brand's nearly century-old safety DNA with its electrification strategy, offering high-end users a brand-new choice. As the vehicle of diving queen Guo Jingjing, the EM90 has already gained recognition among Hong Kong's elite circles.
I. A Modern Interpretation of Scandinavian Aesthetics
With the Volvo EM90, the strongest impression is a presence that is stately yet agile. The vehicle measures 5206×2024×1859mm, with a wheelbase of 3205mm—standard full-size MPV proportions.
The front fascia is highly recognizable, with a closed grille adorned with dot-like chrome accents scattered like a starry sky, and both the Volvo emblem and these accents can illuminate. When the owner approaches the vehicle, the light sources illuminate in a rhythmic sequence, delivering a strong sense of ceremony. The classic Thor's Hammer headlights are inherited, with chrome trim inlaid along the lower edge of the light clusters, delivering a strong visual impact.
The body-side lines are clean and crisp, with a smooth roofline complemented by the sloped rear window. Thanks to the steeply raked dual A-pillar design and extensive glass coverage, the EM90 achieves an ultra-low drag coefficient of 0.27Cd, greatly benefiting the range performance of a fully electric MPV.
At the rear, the full-width LED taillight assembly features a cross-shaped design inspired by modern city skyscrapers, with the Volvo English wordmark inlaid inside, and the Viking Axe design element cleverly inherited.
It is worth mentioning that the EM90's remote key has a solid, substantial feel. In addition to conventional functions, it also features a dedicated horn-and-locate button, buttons for both power sliding doors, and a remote parking button—very practical.
II. A Mobile Living Room with Sevenfold Quiet Luxury Experience
Inside, the Volvo EM90 perfectly interprets Scandinavian minimalist luxury aesthetics. The center console uses a large amount of FSC-certified natural solid wood trim, and what is even more stunning is that these solid wood bamboo-grain panels are translucent—at night, ambient lighting shines through the wood grain, creating a surrounding light effect reminiscent of the Nordic peninsula.
The most eye-catching detail in the cabin is none other than the Orrefors® crystal gear shifter. This crystal brand, used by the Swedish royal family and at Nobel Prize award banquets, is handmade and features 360° three-dimensional polishing technology, adding a touch of elegant luxury to the interior.
In terms of seating, all six seats in the vehicle are upholstered in full-grain ultra-soft Nappa leather, which is soft and smooth to the touch and offers outstanding stain resistance. The roof features a 2.16-square-meter Lapland Aurora panoramic glass roof with an electric sunshade that can block 99.99% of UV radiation. The entire cabin extensively uses eco-friendly materials, with no odor inside, reflecting Volvo's consistent commitment to a healthy cabin.
III. A Mobile Opera House and Safety Guardianship
The EM90's intelligent cockpit is centered on a 15.4-inch floating central control screen, powered by the Qualcomm Snapdragon 8155 chip, with excellent smoothness. The instrument panel adopts a 10.25-inch full LCD design with a hood to ensure readability under strong light. The system supports CarPlay and Android Auto smartphone connectivity.
What truly makes it worthy of being called a "mobile opera house" is the Bowers & Wilkins® flagship audio system equipped in the EM90. The vehicle is fitted with 21 independent high-fidelity speakers, with a total power of 2460 watts. Even more ingenious is that the speakers on the front driver and passenger sides are reverse-mounted and face the rear row, allowing VIP passengers in the second row to enjoy an even better surround-sound listening experience. The system offers multiple sound effect modes, including "Concert Hall," and together with the quiet space created by double-layer acoustic glass, it delivers an immersive auditory feast.
In terms of intelligent driving, the EM90 is equipped with the Pilot Assist system, using dual Mobileye EyeQ5H chips, 7 8-megapixel cameras, and 25 sensors. Although higher-level automatic lane changing or NOA functions are not available, L2-level features such as full-speed adaptive cruise control, lane centering, and door opening warning are all included, sufficient for everyday driving scenarios.
Safety has always been Volvo's golden招牌. The EM90 adopts a high-strength cage body, with boron steel strength reaching 1500MPa at key areas, and torsional rigidity as high as 36450 N·m/deg—more than three times that of traditional luxury MPVs. The battery pack is surrounded by a steel-aluminum composite protective layer, working in conjunction with a 5G cloud BMS system to ensure safety under extreme conditions.
IV. Serene and Far-Reaching Pure Electric Cruising
In terms of power, the Volvo EM90 is equipped with a rear-mounted single motor, with a maximum power of 200kW (272 horsepower), peak torque of 343N·m, and a 0-100km/h acceleration time of 8.3 seconds. These figures are not aggressive, but the tuning is extremely smooth—acceleration is linear and unobtrusive, and braking damping is gentle and linear, fully matching the positioning of a luxury MPV.
Range is another major highlight of the EM90. It is equipped with a 116kWh ternary lithium battery from CATL, with a CLTC comprehensive range of 738 kilometers and energy consumption of 17.2kWh per 100 kilometers. In fast-charging mode, it can complete a 10%-80% charge in just 28 minutes. In addition, the EM90 supports 6.6kW bidirectional charging, allowing it to serve as a mobile power station to charge other appliances or electric vehicles.
The chassis adopts a combination of dual-chamber air suspension + CDC dampers, tuned primarily for comfort while retaining Volvo's characteristic resilience. Body roll is well controlled during cornering, and high-speed driving is stable and composed. Together with double-layer acoustic glass and Pirelli P ZERO tires, the cabin quietness reaches an extremely high level.
Overall, the Volvo EM90 is a luxury fully electric MPV with an extremely clear positioning and highly balanced product strength.
At a price of 818,000 yuan, it is not the most expensive choice in the million-yuan MPV market. When the Toyota Alphard requires a markup to take delivery and the Lexus LM carries a serious premium, what the EM90 offers is clearly priced luxury, safety etched into its bones, and a one-of-a-kind Nordic character. As one veteran automotive journalist put it: "This car is not only a key move in Volvo's electrification strategy, but also a contemporary interpretation of the philosophy that 'safety is luxury.'"
If you are looking for a luxury MPV that is distinctive, with both warmth and attitude, you may as well walk into a Volvo showroom in person and experience the Scandinavian-style mobile living space brought by the EM90.
