At this year's Guangzhou Auto Show, SAIC Volkswagen presented both the Volkswagen and Audi brands under the theme "Full Momentum, Even More Outstanding," comprehensively showcasing the implementation results of the "Joint Venture 2.0" strategy and the brands' deep advancement in electrification and intelligentization. At the Canton Fair Exhibition Hall Area A Hall 1.1 (Volkswagen brand) and Hall 20.2 (SAIC Audi), I personally experienced the determination and strength of both brands' comprehensive renewal.

At the Audi booth, the most重磅 news was undoubtedly the official launch of the Audi E5 Sportback Imperial Performance quattro model. This special edition model, blending brand ambassador Zheng Qinwen's individual character and champion spirit, precisely responds to users' demands for reliability and ultimate handling performance with an agile mode. Its limited-time exclusive price is 279,900 yuan. Users only need to pay an additional 10,000 yuan on top of the Pioneer quattro model's price to enjoy a top-tier configuration package worth nearly 50,000 yuan.

This Imperial Performance quattro model features three core configuration upgrades in handling and experience, including 20-inch wheels and the segment-exclusive 285-width "mandarin duck tires," significantly improving stability during cornering and high-speed driving. At the same time, it comes standard with air suspension, CDC variable damping shock absorption system, and rear-wheel steering system, providing more responsive dynamic feedback.

In addition, luxury configurations such as front seat massage, rear seat heating, and BOSE audio have also been upgraded to standard equipment, comprehensively enhancing passengers' ride comfort. As an important move in Audi's electrification strategy in China, the Audi E5 Sportback is equipped with front and rear permanent magnet synchronous dual motors, with output power up to 579 kW. It adopts CATL's CTP module-free battery, with a CLTC comprehensive range of up to 773 kilometers. Based on an 800-volt high-voltage platform architecture, charging for 10 minutes can add 380 kilometers of range.

In addition, SAIC Audi also brought the global debut of the AUDI E SUV concept car. This concept car marks a further step in the AUDI brand's family product system, aiming to open up the luxury pure electric SUV segment. Its production version will go on sale in 2026. In the fuel vehicle sector, the all-new SAIC Audi A5L Sportback flagship model and flagship Smart Excellence model are about to begin delivery. This high-power model has a maximum output power of 200kW, peak torque of 400N·m, and is equipped with the world's first MHEV plus super mild hybrid system.

Turning to the SAIC Volkswagen booth, the most eye-catching was the official release of the all-new ID. ERA new energy product series. This brand-new series will create a "new era" of future mobility through six core initiatives. The first product of the ID. ERA series, and also Volkswagen's first 9-series flagship model, combines five flagship highlights and is positioned as a "German full-grade flagship SUV." To allow users to deeply participate in product refinement, SAIC Volkswagen also launched the ID. ERA "Pioneer Experience Program" on site, opening up winter extreme road testing opportunities for the first time. The ID. ERA model matrix will fully enter the three major markets of pure electric, hybrid, and extended-range starting from 2026.

At the same time, the Pro family also welcomed a new hybrid member—the debut of the Passat ePro. This first major product, about to enter the hybrid market in 2026, interprets the elegant demeanor of the electric era and the comprehensively evolved intelligent hybrid system through the triple meanings of "electric," "evolution," and "elegant." The addition of the Passat ePro enables the Pro family to achieve full-scenario product coverage in the family sedan, SUV, fuel, and PHEV segments.

In terms of brand renewal, Volkswagen and Disney's "Zootopia" officially announced a global cooperation. The ID.3 GTX Zootopia 2 Nick custom show car displayed on site, with its bright orange paint and fun-themed styling, attracted a large number of visitors to stop and take photos.

In terms of service experience, both brands also demonstrated a "user-centered" philosophy. SAIC Audi officially released a new after-sales service brand and service commitment system. As of November, SAIC Audi's exclusive full-function user centers integrating sales and experience have rapidly expanded to nearly 160. SAIC Audi launched a cross-year purchase tax subsidy plan for the entire Audi E5 Sportback lineup. Users who place orders before November 30 and whose orders cannot be delivered within the year can enjoy a purchase tax subsidy of up to 15,000 yuan.

Looking ahead, SAIC Volkswagen's Volkswagen brand is expected to launch more than 20 all-new models by 2030. SAIC Audi will adhere to the brand core of "Breakthrough Technology, Inspiring the Future," continuously deepening its fuel and electrification layout. Overall, SAIC Volkswagen's dual brands, with a more complete product matrix and higher-quality service experience, delivered a convincing "Joint Venture 2.0" answer at this year's Guangzhou Auto Show, moving toward a new stage of brand renewal, technological innovation, and experience.

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