When the technological warmth of a national automobile brand meets the prosperity genes of a national snack IP, a nationwide Chinese New Year carnival officially begins. On the occasion of the 2026 Year of the Horse Spring Festival, Geely Auto has joined forces with the Want Want brand to grandly launch the themed fixed-city tour exhibition "Geely Chinese New Year · Good Things Happen Again and Again in the Horse Year," with the core vision of "Drive a Geely car, live a prosperous Want Want year." It deeply integrates the Want Want parade with offline experiences, bringing consumers a Spring Festival feast that combines car-purchasing benefits, prosperity gifts, and immersive interaction, allowing technology-driven mobility and the flavor of reunion to meet halfway.
As a leader in China's auto market, Geely displayed the 5th-generation Emgrand, the all-new Boyue, the 4th-generation Boyue L, the 3rd-generation Haoyue L, the Xingrui, and the Xingyue L together during this tour exhibition. The Xingyue L East Moon stands out with its premium paint evoking the artistic conception of Chinese ink painting and its extra-large space supported by technology from the same source as Volvo, becoming the focus of the scene and allowing consumers to experience up close Geely's product philosophy of "safety equality, technology equality, and luxury equality" — from models in the 80,000-yuan class to products in the 300,000-yuan class, all are equipped as standard with comprehensive safety protection and class-leading intelligent features.
The strong participation of Want Want, a symbol of national childhood memories, has injected abundant prosperity into the tour exhibition. The event site carefully features a Want Want-themed photo wall and a New Year goods supply station. The classic Want Want boy image and the formation of red Geely cars complement each other, while the snack tasting area is filled with fragrance, instantly maxing out the festive atmosphere. What is even more sincere is that this co-branding launches a major benefit of "buy one car, get 'one car'": customers who place an order can unlock a trunk full of Want Want New Year goods and customized merchandise, making New Year travel full of good luck and sweetness.
Unlike traditional auto shows, this fixed-city tour exhibition takes "a moving Spring Festival scenery line" as its creative core. The Geely fleet transforms into urban messengers of prosperity, carrying out parade interactions in a hundred cities across the country, and wherever it goes, it sparks a wave of citizens taking photos and checking in. Extra benefits can be unlocked immediately; the offline showroom sets up fun interactive games, allowing the whole family, young and old, to learn about model highlights and car-purchasing rights in a joyful atmosphere, achieving an immersive experience of "strolling, playing, and buying a car all at once."
The Geely Auto × Want Want Spring Festival fixed-city tour exhibition is spreading across the country like a prairie fire. This cross-industry cooperation is not only a mutual embrace between two national brands, but also an innovative integration of the "mobility + life" scenario — Geely protects the road to reunion with hardcore product strength, while Want Want conveys beautiful expectations with classic New Year flavor, jointly creating for consumers a Spring Festival memory of "both good fortune and prosperity." It is reported that the tour exhibition will continue until the eve of the Spring Festival, with more city stops being unlocked. Go immediately to your local Geely dealership, or follow the official "Geely Auto" account to check the tour route, and you can encounter the prosperity fleet and drive home both a smart good car and New Year blessings together!
In the 2026 Year of the Horse, let Geely's technological protection and Want Want's prosperity blessings accompany you as you embark together on the beautiful new journey of "a steed's journey opening an auspicious year," so that every trip is full of luck and every family reaps completeness!
