On May 9, the Geely All-New Boyue 10th Anniversary Champion Edition teamed up with the maternal and infant brand "Goodbaby" to jointly create a cross-industry livestream launch event themed "Our Ten Years." As a major tribute for the 10th anniversary of Boyue, the new car is launched with a limited-time price of 87,900 yuan, introduces an exclusive "Time Blue" body color, adds a 10th anniversary exclusive commemorative badge, and is equipped with multiple luxury and practical features such as a 540° panoramic camera and an electric tailgate, creating the king of value for family SUVs under 100,000 yuan.
From now until June 30, 2026, users who purchase the All-New Boyue 10th Anniversary Champion Edition can enjoy: 1. Champion Cash Gift: a 1,000 yuan deposit offsetting 10,000 yuan of the purchase price; 2. Champion Renewal Gift: a limited-time subsidy of up to 13,000 yuan for trade-ins; 3. Champion Finance Gift: a limited-time 2-year 50,000 yuan 0-interest loan; 4. Champion Data Gift: free basic data for the first owner, plus 3 years of free entertainment data (10G/month); 5. Champion Exclusive Gift: a 10th Anniversary Champion Set worth 2,199 yuan (given as a limited-time gift for purchases of the 10th Anniversary Champion Edition before June 30).
Ten years ago, a single phrase, "Hello, Boyue," opened a new chapter for China's intelligent connected SUVs. Over the past decade, the love and choices of countless users have made today's Boyue what it is. It has also forged a championship era belonging to Chinese fuel SUVs! As of April 2026, the Boyue family's cumulative sales have surpassed 2.37 million units, selling well in more than 60 countries and regions worldwide, with an average of one family choosing Boyue every 2.3 minutes. What's more, with its outstanding product strength, Boyue has ranked first in domestic A-segment fuel SUV sales for 10 consecutive months!
After ten years of refinement, Boyue is no longer just a model, but a benchmark product brand built with all of Geely Auto's efforts. The Boyue brand has always focused on diversified, all-scenario mobility needs, continuously improving its product matrix and covering full-dimensional needs such as advanced intelligence, long-range extended-range models, and high-value family use, satisfying the mobility expectations of different families and different users.
Standing at the new starting point of the Boyue brand's 10th anniversary, the Boyue family has fully advanced. In March, the long-range extended-range SUV Boyue REV made a grand debut, becoming the extended-range SUV with the longest range and the best technology in the 120,000-yuan class. In April, the fourth-generation Boyue L Little Blue Light Edition was refreshed and launched, lighting the first little blue light for fuel SUVs under 150,000 yuan. Today, in order to fully meet the car-buying needs of users with budgets under 100,000 yuan who value practicality and dependable family use, and to let more users easily own a high-quality family SUV, the All-New Boyue 10th Anniversary Champion Edition is officially launched. With five championship strengths, it enables Chinese families to achieve a 100,000-yuan budget and get everything in one step! It has become the most worthwhile national family SUV to buy under 100,000 yuan!
Champion Looks: Exclusive refresh interprets ten years of love, giving every trip a sense of ceremony
The All-New Boyue 10th Anniversary Champion Edition inherits the design concept of the all-new generation Boyue's "New Chinese Home Aesthetics," using craftsmanship to carve the warmth of home, integrating Chinese people's attachment to family and longing for beauty into every detail within every inch. At the same time, with an exclusive refreshed design, it further interprets the exclusive expression of 10th anniversary love and emotional value.
The front face adopts a long bridge reclining straight瀑-style grille, with a 12-slat vertical chrome array paired with a triple process, fully showing a grand texture; the 15*120mm ultra-thin headlamp module and 23*186m ultra-wide illumination range can light up two football fields, illuminating both widely and far. The body lines are tough and smooth, and the floating roof integrates inspiration from Huizhou-style architecture, with every line showing elegant style. The wrap-around cockpit draws on the encircling layout of New Chinese-style Jiangnan gardens, from the winding paths of Jiangnan gardens to the mechanical wisdom of Chinese arch bridges, perfectly blending technology and humanity to create a picturesque mobile space. The crystal gear shift handle uses advanced 3D laser engraving technology to precisely cut the crystal into 50 facets, clear and transparent, refracting fine luster.
The All-New Boyue 10th Anniversary Edition adds an exclusive body color, "Time Blue," to its exterior. Named after time, it pays tribute to the brand's ten years of forging ahead and engraves every glorious moment from starting out to reaching the top; blue is taken from the sky and the deep sea, possessing both an open vision and steady heritage. It symbolizes not only the vast journey of the championship road, but also the calm strength of breaking through limits, and further implies the trust and composure that accompany the journey all the way. The body and interior add a 10th anniversary exclusive commemorative badge, giving the new car an exclusive mark through Boyue's ten years of honor. It is also an exclusive emotional symbol for users, making every trip full of ceremony.
Champion Cockpit: Class-leading intelligence and comfort, giving family a "first-class cabin" comfortable experience
As a national family SUV, the All-New Boyue 10th Anniversary Champion Edition continues the leading advantages of the All-New Boyue in the intelligent cockpit, featuring the "smartest car system brain" and the "most thoughtful travel configuration."
It is equipped with the Flyme Auto intelligent cockpit system, integrating vehicle, cloud, and mobile phone ends, truly understanding what you think and staying one step ahead; it also injects "the convenience of home" into every function, creating an intelligent cockpit that works seamlessly and usefully in multi-person family scenarios. The segment's largest 14.6-inch 2K high-definition central control screen and 10.2-inch full LCD instrument cluster achieve 0.5-second ultra-fast voice response, support multi-scenario voice control, mobile phone interconnection, remote vehicle control, and other functions. The cockpit's smoothness and intelligent experience far exceed those of the same class.
In terms of comfort, the All-New Boyue 10th Anniversary Champion Edition adopts soft covering and delicate stitching craftsmanship, and is equipped with zero-pressure dual-enjoyment marshmallow seats, using an innovative nine-layer composite structure. When unfolded, it has a 90mm ultra-thick foam layer, gently supporting the body like fluffy marshmallow, balancing soft wrapping and strong support, allowing you to enjoy a "first-class cabin" comfortable experience whether on short or long trips. Features such as main driver memory, easy exit, and front seat electric adjustment, seat heating, and ventilation further enhance the convenience and comfort of daily travel, allowing family SUVs under 100,000 yuan to also have class-leading comfortable experience.
Champion Space: A-segment dimensions deliver B-segment enjoyment, putting "the spaciousness of home" into the car
For Chinese families, space is a key capability that determines happiness in car use. Relying on the excellent spatial architecture of the All-New Boyue, the All-New Boyue 10th Anniversary Champion Edition uses a 2707mm wheelbase and an ultra-short front and rear overhang design to bring an 85.4% class-leading cabin utilization rate. While ensuring vehicle passability, it achieves a B-segment spacious and luxurious space experience within A-segment body dimensions. The rear flat floor design easily accommodates three 1.8-meter adults, with legroom still stretch-out ample. Whether for business travel or family outings, it can carry everyone with ease, letting every passenger easily enjoy the journey.
The All-New Boyue 10th Anniversary Edition also excels in storage and loading capacity. The new car has 37 flexible storage spaces, from seatback map pockets to door trim storage boxes, easily accommodating the daily personal items of the whole family; a 580L ultra-large trunk + the segment-exclusive 75L hidden lower storage compartment create the largest trunk in the class, balancing neat loading and flexible partitioning; after the rear seats are folded down, the depth can reach 1930mm, immediately unlocking a mobile big-bed room. For camping, moving, or parent-child outings, you can enjoy the relaxed feeling of home at any time.
Champion Driving Control: Performance and energy efficiency in one step, family SUVs also have class-leading driving quality
A truly family-suitable SUV must not only have large space and high configuration, but also let the driver feel relaxed and assured in both urban commuting and long-distance travel.
The All-New Boyue 10th Anniversary Champion Edition continues the All-New Boyue's original mechanical quality and intelligent chassis advantages, is equipped with the GEEA3.0 electronic and electrical architecture, and is empowered by Geely's globally leading AI technology to comprehensively improve driving comfort. At the same time, it further strengthens ride comfort for family car scenarios, creating the most comfortable SUV in its class. The vehicle achieves class-leading performance in shift smoothness, roll gradient control, pitch gradient control, and chassis vibration filtering.
In terms of performance and energy consumption, the All-New Boyue 10th Anniversary Edition achieves the rare combination for a family SUV of being "both easy to drive and economical." It is equipped with a 1.5TD direct-injection turbocharged engine + 7DCT wet dual-clutch transmission, accelerating from 0 to 100 km/h in 7.9S, with WLTC fuel consumption of 6.44L, meeting both performance and energy-saving needs. It adopts a brake disc reverse-core structure, paired with 0-drag calipers, achieving a 100-0 braking distance of 36.4m, and also has a 76km/h moose test result; combined with a multi-link rear independent suspension and a mature powertrain, it not only has solid chassis stability, but also enhances user confidence in scenarios such as high-speed lane changes, continuous curves, and full-load travel. Class-leading mechanical quality and driving quality bring the whole family a steady sense of safety.
Champion Safety: From passive protection to active response, all-around protection for driving safety
Safety is the bottom line that family SUVs can never compromise on. On the basis of the All-New Boyue's original safety system, the All-New Boyue 10th Anniversary Champion Edition continues to protect family travel with high-standard safety specifications.
The new car is equipped with L2-level assisted driving, supporting functions such as automatic car following, automatic turning, and traffic sign recognition, actively defending and calmly responding at critical moments. Combined with a perception system built from 5 megapixel cameras and 4 ultrasonic radars, it supports 11 major active safety functions including ICC intelligent cruise assist, AEB urban pre-collision safety system, and LKA lane keeping assist, covering multiple driving and parking scenarios. With 540° all-dimensional protection, novice parking, narrow-road passing, and complex road conditions all become easier and more reassuring.
At the passive safety level, the body torsional rigidity of the All-New Boyue 10th Anniversary Champion Edition reaches 27,000Nm/deg. The class-leading body torsional rigidity, combined with a closed "cage" frame structure, effectively disperses collision forces and minimizes occupant injury; it adopts a 1500MPa integrated hot-formed boron steel door ring, formed in a single stamping, improving collision safety performance. Together with a clover force-dissipation system and engine lowering technology, it forms high-strength protection for the occupant cabin. In addition, the entire vehicle uses 100% environmentally friendly water-based adhesive and environmentally friendly sound-absorbing cotton, creating a maternal and infant-grade healthy cockpit and protecting the health of the whole family.
Ten years is a journey of growing together with users. The 10th Anniversary Champion Edition is Boyue's most sincere response to this companionship. "Our Ten Years" witnessed Boyue being chosen by users again and again, precipitating a value consensus belonging to Chinese family SUVs. In the future, Boyue will continue to take user needs as its origin, respond to more families' expectations for better mobility with continuously advancing product strength, and continue to write a new chapter in the value of Chinese brand SUVs.
