On October 19, 2025, the global launch event for the Zongheng G700, themed "Reach the Unreachable," concluded at the Wuhu Yi Ju International Expo Center in Anhui. As Zongheng's first mass-production model, the new vehicle is positioned as an "all-domain luxury off-road SUV," offered in 4 trim levels, with an official guide price of 329,900 yuan–414,900 yuan, and a limited-time super renewal price starting from 304,900 yuan. It also brings ten exclusive launch purchase benefits, aiming to provide users with a full-chain premium experience from buying a car, using a car, to playing with a car. As Zongheng's first report card, the emergence of the G700 is precisely a concentrated manifestation of Zongheng using technological innovation to break boundaries, category innovation to define luxury, and scenario innovation to reshape value. Moreover, with the all-domain strength of the G700, Zongheng has achieved a new milestone in the transformation of China's auto industry from large to strong, leading a new era of luxury off-road belonging to China and facing the world.
Zongheng G700 launch purchase benefits:
① Zongxiang Renewal Gift: Enjoy a 25,000 yuan super trade-in cash subsidy
② Zongxiang Finance Gift: Enjoy a "3 years, 200,000, 0 interest" finance plan (valued at up to 18,000 yuan)
③ Zongxiang Warranty Gift: Lifetime warranty for the entire vehicle for the first non-commercial owner (valued at 18,000 yuan)
④ Zongxiang Smart Driving Gift: Huawei Qiankun Smart Driving® ADS 4 advanced function package subsidy (valued at 20,000 yuan)
⑤ Zongxiang Luxury Gift: Limited-time upgrade to Lexicon theater-level surround sound (valued at 10,000 yuan)
⑥ Zongxiang Satellite Link Gift: Limited-time complimentary Sky Internet satellite communication function (valued at 6,000 yuan)
⑦ Zongxiang Limited Gift: Limited-time complimentary "Meili Orange/Kunlun Gray" matte custom paint (valued at 8,000 yuan)
⑧ Zongxiang Off-Road Joy Gift: Limited-time complimentary 3 exclusive off-road base experiences (valued at 4,999 yuan)
⑨ Zongxiang Charging Gift: Limited-time complimentary 7kW charging pile and installation service (valued at 4,999 yuan)
⑩ Zongxiang Worry-Free Gift: Mobile service vehicle door-to-door service (<100km), free courtesy car/courtesy compensation, 3 years of free in-car entertainment data (10G/month)
Opening a new track in all-domain luxury, defining a new coordinate for luxury off-road SUVs
Looking globally, a new round of technological revolution and industrial transformation is surging, and China's auto industry has also reached a critical moment of transformation from a major automobile country to an automobile powerhouse. Only after experiencing the bitterness of "market for technology" can one more deeply understand the importance of independent innovation and defining standards. Zongheng dares to lead and explores a development path unprecedented in China's auto industry. The Zongheng G700 emerges, integrating the strengths of hardcore off-road and urban SUVs, combining powerful land performance, calm water crossing, and excellent adaptability to complex environments such as high-altitude oxygen deficiency. It opens a new track of "all-domain luxury off-road SUV" and becomes a new coordinate for China's auto industry to break through the luxury ceiling and define global luxury off-road standards.
Yin Tongyue, Chairman of Chery Automobile Co., Ltd., said: "We built the Zongheng G700 not just to make a better luxury off-road vehicle. Our real goal is to achieve luxury off-road equality through globally leading intelligent electric hybrid technology and full-scenario system innovation capability—so that more people no longer feel timid because of lack of experience, no longer hesitate because of high cost, and can easily and safely hold the steering wheel, experience the joy of climbing mountains and crossing ridges, and explore more boundaries of life, bringing users not only powerful functional value, but also emotional value with warmth and resonance."
【Yin Tongyue, Chairman of Chery Automobile Co., Ltd.】
The majestic debut of the Zongheng G700 means that the luxury off-road market, long monopolized by international brands, has finally welcomed a powerful challenger established on all-domain technology and centered on user experience, marking that Chinese auto brands have carved their own mark of the times into the global luxury off-road landscape.
Drawing a new blueprint for luxury off-road, leading Chinese automobiles across all domains
"Reach the Unreachable" explores unfamiliar situations never reached before, and "Enjoy the Unprecedented" sees beautiful scenery never appreciated before. This is not only the theme of the launch event, but also the technical declaration of the Zongheng G700. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., said: "It is not a simple stacking of technology, but Zongheng's new answer to luxury: it has the technical confidence of a Chinese brand, fits the real needs of global users, and breaks traditional boundaries. This answer delivered through a Chinese solution is telling the world—the new standard of luxury can be written by Chinese brands."
【Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd.】
Carrying Chery's 28 years of technological accumulation, Zongheng uses extreme technological redundancy to create excessive product strength, from engine to three electric systems, from chassis to hybrid, bringing ultimate user protection. With this technological redundancy as its confidence, the Zongheng G700 integrates Zongheng black technology from inside to outside, combining all-domain capabilities of "sea, land, air, intelligence, prestige, and enjoyment" into one, transforming into a new luxury off-road vehicle that reaches the unreachable and enjoys the unprecedented, leading Chinese automobiles into the international luxury off-road market and opening the all-domain Zongheng era.
Reach the Unreachable: With all-domain strength across sea, land, and air, Zongheng conquers extreme realms
As the core support of the "all-domain luxury off-road SUV," the Zongheng G700 covers the three major scenarios of "sea, land, and air" with hardcore performance, launching extreme realm challenges from tracks to rivers, proving its confidence to "reach the unreachable" in real tests such as the Taklimakan Rally, Hoh Xil no-man's land, and the Yangtze River crossing.
Not long ago, the Zongheng G700 completed the feat of crossing the Yangtze River. Facing undercurrents and underwater whirlpools, the Zongheng G700, which defines the "realm of sea" with ark amphibious technology, relied on industry-leading sealing craftsmanship, a one-piece seamless painted body, an active air circulation system, and an 800V high-voltage silicon carbide high-speed propulsion system to always maintain a stable floating posture and move calmly. It finally took 22 minutes to complete the first off-road vehicle crossing of the Yangtze River in human history, making waters no longer a forbidden zone for exploration. In fact, as a luxury off-road vehicle equipped with the segment's only IP68 waterproof system, the Zongheng G700's maximum wading depth of 970mm can also easily handle complex road conditions such as heavy rain and standing water in daily self-driving and off-road scenarios.
Powerful performance is the confidence of the Zongheng G700 in conquering land. It delivers a maximum output of 904 horsepower, with performance comparable to luxury brand V8 engines, and power on demand. Whether climbing steep slopes or driving rugged off-road terrain, it can handle it calmly. In the 2025 Taklimakan Rally, as the only unlaunched mass-production model, the Zongheng G700 faced professional modified race cars head-on and won 5 stage championships, proving its reliability and powerful performance with track glory and demonstrating the demeanor of a "land strongman."
The satellite communication system equipped in the Zongheng G700 ensures unobstructed and uninterrupted communication even in no-man's lands without mobile signal coverage, safeguarding the "air link." At present, this technology has already undergone "real combat" tests in extreme environments such as the Hoh Xil no-man's land. The Zongheng G700 has become the only dedicated vehicle for Xinhua News Agency's "Hoh Xil No-Man's Land Special Project," serving the daily work of patrol team members. In high-altitude extreme low-temperature and oxygen-deficient environments, it continuously and stably outputs the strongest voice of a Chinese brand—"China's land is guarded by Chinese off-road vehicles!"
Enjoy the Unprecedented: Reshaping luxury through all-dimensional experiences of intelligence, prestige, and enjoyment
Zongheng's extreme realms demonstrated the G700's powerful land performance and calm water crossing. As an all-domain luxury off-road SUV determined to change the stereotype that "off-road = rugged," the Zongheng G700 also successfully brings a "mobile luxury cabin" into off-road scenarios through advanced configurations and high-quality services across the three dimensions of "intelligence, prestige, and enjoyment," allowing users to have an extraordinary experience of "enjoying the unprecedented" during off-road exploration.
With intelligence, foresee the future. The Zongheng inspired cockpit is equipped with a 35.4-inch mountain skyline screen, a 15.6-inch central control touchscreen, a 17.3-inch home theater screen, and a rear-seat exclusive 8.88-inch air conditioning screen. The four inspired screens work in linkage, unlocking full-scenario intelligent experiences and making travel more comfortable and reassuring. The Huawei Qiankun Smart Driving ADS 4 assistance system has 27 perception components throughout the vehicle, seeing in all directions and hearing in all directions. Parking-to-parking 2.0 driving is more human-like, can be driven nationwide, and can be driven wherever there is a road. With a driving experience comparable to an experienced driver, decisions are safer and long journeys are more relaxed.
With prestige, occupy luxury. An external oxygen generator rapidly produces oxygen, ensuring the G700 can freely traverse high altitudes; the AED small backpack supports remote IoT unlocking and one-click calling. 13 Zongheng exclusive benefit crossing routes, including Bayannur's Yin Mountains, Karamay's Ghost City, and Hami's Dahaidao, plus 200+ Zongheng stations, combined with exclusive VIP benefits, the Zongheng ecosystem brings users "ultimate travel + premium experience."
With enjoyment, interpret luxury. Million-level intelligent air suspension + CDC improves the driving experience across all road conditions. The Yunqi seats are selected from top-layer leather, carefully stacked in 14 layers, with a six-seat independent seat design, supporting ventilation and heating, eight-point massage, leg rests, etc., achieving a luxury riding experience comparable to million-level luxury cars. There is also the same Lexicon audio system as top luxury cars, professionally acoustically tuned to ensure every seat is a "golden VIP listening position." Combined with the luxurious and comfortable interior layout, every journey during off-road travel becomes a dual enjoyment of hearing and touch.
Zongheng goes global together toward new realms, the era of Chinese luxury off-road officially begins
From racing on tracks to the market, from plateaus to rivers, the G700 traverses extreme realms and successfully fills the gap in the global "luxury + electric hybrid + off-road" track. This not only creates a "phenomenal" brilliant start for China's luxury off-road segment, but also turns the dream of "borderless" off-road life from imagination into reality.
"Where the heart points, Zongheng follows." The global launch of the Zongheng G700 is not only the debut of a product, but also the mark of an era for a brand, and a milestone in China's auto industry in the field of luxury off-road from looking up to looking level, from following to leading. It marks that the profound accumulation of "Technological Chery" has been tempered into product strength capable of conquering the world, and declares that Chinese brands have begun to compete for discourse power in the global luxury off-road market.
Mountains and rivers stretch for thousands of miles, and the journey has no bounds. The global launch of the Zongheng G700 not only opens for users a journey of exploration to "reach the unreachable," redefining life's coordinates and the breadth of life, but also carves a distinct coordinate belonging to Chinese brands on the road of struggle for "China from a major automobile country to an automobile powerhouse." As China's auto industry takes a solid step in the field of luxury off-road, Chinese off-road traversing the world is just around the corner.
