In early 2026, the launch event for the new long-range versions of the Qin PLUS/Qin L and Song Pro, themed "A Life of Ease with Song, Accompanied by Qin," lit up the night in Jinan. The event brought together numerous media friends, car owners, and loyal fans, who, in a warm and enthusiastic atmosphere, witnessed the debut of the Dynasty Network's latest models and the conveyance of the brand philosophy.
On this occasion, the 2026 Qin PLUS DM-i is priced at 79,800 yuan–99,800 yuan across three trims; the 2026 Qin L DM-i is offered at a limited-time super preferential price of 92,800 yuan–122,800 yuan across four trims; and the 2026 Song Pro DM-i is available at a limited-time super preferential price of 99,800 yuan–127,800 yuan.
As evening approached, the event venue was gradually illuminated by warm lights, and the display car area quickly became the focal point for guests to linger. Clowns paraded through the display area and interacted with the crowd, their relaxed and lively performances drawing continuous laughter and bringing the brand closer to family users.
Meanwhile, the sugar painting area was bustling with activity. The sweet aroma and freshly made handcrafted sugar paintings attracted many parent-child families to stop and try their hand, conveying a rich festive atmosphere with every stroke. The diverse interactive experiences and vehicle displays blended together, quickly warming up the entire event in a relaxed and joyful rhythm, and creating a highly infectious New Year atmosphere for the new car launch.
As the atmosphere grew increasingly lively, a classical-style dance blending New Year festivity with Eastern aesthetics opened the proceedings. Dancers dressed in traditional Chinese attire gracefully moved to the escalating rhythm of drums and melody, their movements combining strength and gentleness, skillfully merging the festive spirit of the New Year with the cultural heritage of the Dynasty series, instantly igniting the emotions of the audience. At the climax of the dance, the new cars were officially unveiled, with their technological sophistication and Eastern aesthetics complementing each other, drawing intense attention from guests and media alike, and setting a highlight-filled opening tone for the entire launch event.
Mr. Liu Teng, General Manager of BYD Dynasty Network Shandong Shuncheng Jixing 4S Store, noted in his speech that "the foundation of all under heaven lies in the family," emphasizing that BYD always designs products with the family at the core, creating a "companion" that is warm, emotional, and intelligent. He specifically mentioned: "Currently, the Qin family has surpassed 2.7 million units in sales, and the Song family has exceeded 3.8 million units. Behind every vehicle is a family story, a testament to responsibility, freedom, and passion. The addition of these three long-range models from the Qin and Song families is BYD Dynasty Network's ongoing response to mainstream family travel needs."
Subsequently, the product instructor gave a detailed presentation on the three models. As a representative mid-level sedan, building on BYD's foundation of energy efficiency and comfort, the 2026 Qin L DM-i and Qin PLUS DM-i were further upgraded with large-capacity batteries, achieving a pure electric range of up to 210 kilometers, truly making it possible to commute for a week or even two weeks on a single charge. Combined with the optimization of fifth-generation DM-i technology, the fuel consumption at low battery is as low as 2.79 liters per 100 kilometers, achieving a perfect balance between energy efficiency and convenience.
Whether for daily urban commuting or long-distance holiday travel, the combined range exceeding 2,100 kilometers makes family travel more free and relaxed. The intelligent cockpit system, panoramic sunroof, comfortable seats, and smart vehicle connectivity make both driving and riding experiences warmer and more considerate. Intelligent assisted driving, full-scenario parking, and smart connectivity features make driving easier while meeting the comfortable travel needs of the whole family.
OTA upgrades also allow existing owners to easily enjoy the energy-saving and intelligent features of new vehicles, refreshing their driving experience without needing to replace their cars. Through OTA upgrade functionality, existing owners can also enjoy the same energy-saving experience as new cars, refreshing fuel consumption data without changing vehicles, fully demonstrating BYD's user-experience-oriented product philosophy.
In terms of design and color, the new Qin PLUS DM-i continues the family's elegant character, offering seven color options: in addition to Snowy White, Time Gray, and Pine Smoke Green, as well as Ink Bamboo Green, Galaxy Rice, and Ice Amber Green shared with the Qin L, a particularly textured Weiyang Gray has been added. At the same time, it incorporates a modern technological feel, balancing young users' pursuit of trends with family users' demand for comfort. The central control large screen, smart connectivity, and in-car ecosystem applications make the vehicle not just a means of transportation but a mobile center for family life. It can be said that the 2026 Qin family is a class above in every model, offering exceptional value in every model—not only a super-sized battery range but also super-sized features!
As the flagship SUV of the Song family, the 2026 Song Pro DM-i has been comprehensively upgraded in range, intelligence, and comfort, making every journey more relaxed and at ease. Equipped with a 26.6 kWh large battery, the pure electric range has been increased to 220 kilometers, sufficient for a week of commuting or weekend outings, allowing users to experience true pure electric freedom. Even for long-distance driving, combined with the ultra-low fuel consumption optimized by fifth-generation DM technology, it enables an easy travel mode of pure electric commuting and one tank of fuel for long trips, with a combined range of 1,600 kilometers providing ample confidence for family vacations.
In terms of intelligent and comfort features, the Song Pro DM-i is equally thoughtful. The God's Eye C assisted driving system and full-scenario automatic parking make driving easier and more worry-free; front seat ventilation and heating, an integrated hot-and-cold refrigerator, and a panoramic sunroof provide meticulous care for every family member. Whether gazing at the stars on a clear day or offering a warm drink on a cold winter journey, every detail reflects a deep understanding of users' life scenarios.
In terms of smart ecosystem, the Song Pro DM-i adds fun and convenience to in-car life. Through NFC wearable device keys, smart child safety seats, and even Insta360 cameras and Breo eye-and-neck massagers, users can easily manage their vehicle and daily life; smartwatch vehicle control makes travel more convenient, truly integrating intelligence into every driving experience. Safety protection is also at the core of family travel. The Sky Eye and Sentinel Mode monitor the surrounding environment in real time, and the tire burst stability control system provides extra protection at critical moments, making every journey safe and worry-free.
During the product instructor's detailed presentation, the core highlights of the three models were presented one by one. Guests in the audience listened attentively, and many media representatives and viewers raised their phones and cameras to capture key moments and technical details, creating a strong atmosphere of on-site exchange. Through professional and intuitive explanations, the new cars' advantages in range, intelligence, and family car experience were clearly presented, further deepening guests' understanding and recognition of the product value. The comfort and intelligence of the Song Pro DM-i, the energy efficiency and long range of the Qin L DM-i, and the technology and power experience of the Qin PLUS DM-i all received widespread attention and praise. Guests generally expressed that through this appreciation event, they could more intuitively feel BYD's comprehensive upgrades in new energy technology, intelligent driving, and family car experience.
Subsequently, media representative Ms. Wu Hong provided professional commentary on the Qin PLUS DM-i, Qin L DM-i, and Song Pro DM-i, with particular emphasis on the "TBC tire burst stability control system" equipped in the new vehicles. She stated that this system can effectively suppress the risk of vehicle loss of control during high-speed driving or sudden tire bursts, providing a higher level of safety protection for family travel and fully demonstrating BYD's long-term commitment to user safety.
Several owner representatives completed their vehicle deliveries in the presence of on-site guests and media. The car keys symbolizing a New Year renewal were solemnly handed over, marking the official entry of the Qin PLUS DM-i, Qin L DM-i, and Song Pro DM-i into more families and pushing the event atmosphere to a new climax.
From the energy efficiency and long range of the Qin L DM-i to the technology and power of the Qin PLUS DM-i, and then to the comfort and intelligence of the Song Pro DM-i, each model embodies BYD's core value of "technology empowering life." The event not only allowed guests to experience the charm of technology but also let them feel the brand's care for families and users.
In the future, BYD will continue to take "family" as its starting point, driving innovation in new energy technology and smart ecosystems, so that every user can enjoy comfort, convenience, and surprises in their vehicle. In a fast-paced life, let family users find composure and ease, accompanying every family toward a better tomorrow.
