On April 19, the Zhuhai International Convention and Exhibition Center. The groundbreaking debut of Exeed, the high-end brand of Chery Group, in the 3.0 era — the Exeed EX7 — was officially launched globally. The new car is positioned as a "performance luxury large five-seat SUV," combining captain-level performance and handling, private-jet-level intelligent butler service, escort-level all-dimensional safety, and first-class-cabin luxury comfort, bringing users an unprecedented "land private jet" private enjoyment experience.
The Exeed EX7 offers dual powertrain choices of pure electric and extended range, with a total of six models launched: Extended Range 2WD Max, Extended Range 4WD Max, Extended Range 4WD EMB Ultra, as well as 77kWh Pure Electric 2WD Max, 100kWh Pure Electric 2WD Max, and 100kWh Pure Electric 4WD Ultra. The official guide price is 199,900 yuan to 263,900 yuan, with an early bird trade-in price of 194,900 yuan to 258,900 yuan. At the same time, Exeed Auto officially offers users multiple car-purchase benefits: four major car-purchase rights including the trade-in gift, finance gift, old friend gift, and assisted driving gift; four major early bird gifts including the comfort gift, upgrade gift, dazzling gift, and early bird gift; in addition, first owners can also enjoy three major basic rights: lifetime vehicle warranty, lifetime free basic data, and lifetime free rescue, allowing every user to easily own a new luxury travel experience.
At the event, Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., said: In the wave of new energy and intelligentization, Chinese automobiles are transforming from followers into creators and definers. The journey of the Exeed brand's 3.0 era has begun, and the EX7 is precisely the groundbreaking work of this era, with the goal of becoming the definer of "performance luxury" and providing a dedicated luxury answer for users of the new era. He emphasized that Exeed is the vanguard of the group's brand upward breakthrough, and Chery gives Exeed the best technology, the most cutting-edge intelligence, and the top talent without reservation and with priority, helping it become a globally recognized luxury brand.
(Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd.)
Captain-level performance and handling: World's first aviation-grade EMB, making driving effortless and controlled
Performance is the cornerstone of luxury. The Exeed EX7 is the world's first to feature aviation-grade pure electromechanical brake-by-wire technology (EMB), completely abandoning traditional hydraulic lines, with braking commands transmitted directly to the wheels via electrical signals. With a 90-millisecond instantaneous response, a class-leading braking distance of 33 meters, and in combination with the class-exclusive high-performance six-piston fixed calipers, FNC carbon-nitriding brake discs, and a three-channel redundant safety architecture, it achieves "never-fail" braking protection. This technology has not only passed 173 stringent national standard tests, but can also be upgraded via OTA to unlock million-level driving control functions such as compass turn and intelligent drift. Fast, and even more capable of stopping — this is the true foundation of performance luxury.
In terms of power, the Exeed EX7 is equipped with Snow Leopard 4WD 2.0 and Flying Fish Chassis 3.0. The pure electric 4WD version accelerates from 0 to 100 km/h in just 4.7 seconds, while the extended range 4WD version achieves 4.9 seconds. Flying Fish Chassis 3.0 combines front high-level double wishbones, rear high-level five-link suspension, CDC electromagnetic damping, and RP-EPS steering system, making cornering as stable as level flight. With master-level tuning by a world champion team, drivers and passengers can enjoy captain-level driving composure on any terrain and in any scenario.
Private-jet-level intelligent butler: Falcon 700 standard across the lineup, making intelligence ever-present
Intelligence is the luxury language of the new era. The Exeed EX7 comes standard across the lineup with the Falcon 700 advanced intelligent assisted driving system and the Lingxi Smart Cabin 2.0 empowered by a 5nm flagship chip. A one-stage end-to-end large model algorithm, supplemented by L4-level Robotaxi algorithm feedback, allows assisted driving to think, anticipate, and control like an experienced driver. 27 high-performance sensors work in coordination with the NVIDIA Orin-Y chip to achieve urban NOA, highway NOA, and 500+ parking scenarios, with parking speed increased by 15%. At the same time, it supports 3-kilometer cross-floor memory parking and 120-meter backtracking reversing, with capability exceeding the class average by 20%. It truly enables beginners to dare to drive, the whole family to love driving, and driving anywhere in the world. Previously, in the intelligent driving competition hosted by First Electric Vehicle Network, the Exeed product matrix equipped with the Falcon 700 intelligent assisted driving system, with its hardcore strength, won the China Intelligent Driving Competition four times in a row, firmly ranking in China's first tier of intelligent driving.
Inside the cabin, the AI Lingxi Smart Cabin 2.0 is centered on the 5nm Qualcomm Snapdragon 8295P chip, debuting in the industry a liquid glass light-sensing interactive UI and an S2S real-time voice large model. The Carmind Pro intelligent agent supports fuzzy semantic recognition and direct access to audio-visual and vehicle control services, giving the cabin true thinking ability. The 30-inch 6K universe integrated screen and rear ecosystem screen form the class-exclusive five-screen linkage. "Xiaoqi Chat" has 6 personalized roles, and the Task Magic Cube can invoke 15 modules and more than 100 atomic services across the vehicle, allowing every user to DIY their own "thousand people, ten thousand cars." Lingxi Smart Cabin is no longer a cold tool, but a warm flight butler.
Escort-level all-dimensional safety: Aviation-grade safety body, making protection impregnable
Safety is the greatest luxury. The Exeed EX7 adopts the Rock Body 2.0 architecture and meets global five-star crash safety standards. The body's high-strength steel and aluminum proportion is as high as 88%, with 2GPa hot-formed steel used in key areas. The vehicle's torsional rigidity reaches 40000N·m/deg, and the roof can withstand 11 tons of pressure. Escort-level all-dimensional safety builds a mobile fortress for the whole family.
Active risk avoidance, preventing accidents from happening, is even greater safety. The Exeed EX7 has predictive defensive capability in complex scenarios such as intersections and blind spots of large vehicles. Through subsequent OTA, it can achieve 130km/h AEB automatic emergency braking and 130km/h AES automatic emergency steering. In terms of battery safety, the Rhino Battery challenges puncture and extrusion tests at three times the national standard, ensuring no fire and no explosion. Combined with a "zero" benzene and "zero" formaldehyde healthy cabin, the Exeed EX7 brings "private-jet-level safety" to every family, from passive protection to active warning.
First-class-cabin luxury comfort: The whole family enjoys first-class comfort, making luxury within reach
Comfort is the most authentic luxury. The Exeed EX7 uses interstellar aesthetics to create the visual symbol of a "land private jet." The interstellar gate front face, interstellar navigation small blue light, star river vortex ring wheels, and interstellar orbit through taillight give every trip a built-in "premium feel" filter. The same-origin 8-layer paint process as luxury cars fully demonstrates craftsmanship. The cabin adopts a wrap-around curved layout, with luxury same-origin perforated checkerboard seats, star river flowing ambient lighting, a light luxury bridge island console, and a universe roaming cabin, jointly creating a highly luxurious driving and riding space.
Land first-class cabin, golden space dimensions. The Exeed EX7, with a true C-class 532 size of 4988mm vehicle length and 3000mm wheelbase, creates class-leading cabin space of 3.45m³ and a 78% space utilization rate. Class-leading 40 storage spaces, 970mm second-row legroom, and support for dual large-bed mode. All vehicle seats come standard with ventilation, heating, and SPA-level massage, with industry-first self-healing skin-friendly leather; a 9.2L intelligent hot and cold refrigerator (temperature range -18℃~50℃) and 256-color star river flowing ambient lighting jointly create a million-level luxury car atmosphere. In addition, ENC active noise reduction technology brings an aviation-grade quiet cabin — whether for a family trip or an overnight camping stay, the Exeed EX7 can hold all expectations for a better life.
Originating from the ultimate pursuit of sensory experience, the cabin is equipped with a 23-speaker Boya Sound·Ya audio system, with 2880W peak power and a "real gold and silver" hardware solution, making every trip an audio-visual feast. It is worth mentioning that Exeed has partnered with Ximalaya to launch the first panoramic sound IP of Liu Cixin's works across the internet. Exeed EX7 owners can enjoy early access to the panoramic sound audiobook of Liu Cixin's novella collection, creating a panoramic sound private experience for you at any time.
Brand upward: In the Exeed 3.0 era, in the name of Le Mans, setting out for the world
Just last week, Chery Group and the operator of the 24 Hours of Le Mans — the Automobile Club de l'Ouest (ACO) — officially signed an agreement in Paris. This marks that a Chinese automobile brand has officially entered the world's top endurance racing track with a century of history. In the future, both parties will jointly build a first-class track, feeding the reliability, durability, and performance limits verified in Le Mans' extreme environments back into production cars. At the same time, the Exeed Le Mans Driving Experience Camp will soon be launched. Exeed is precisely the vanguard in this journey.
At the launch event, six world champions — Wu Dajing, Li Na, Chen Xiaojun, Zhou Yu, Liu Shiying, and Wang Meiyin — formed a champion car-delivery lineup, jointly witnessing the highlight moment of the Exeed EX7. From the extreme track of Le Mans to the personal choice of champions, the Exeed EX7, with irrefutable strength, interprets the brand core of "passion beyond dreams."
"As the pinnacle of Chery's brand pyramid, Exeed always adheres to the unchanged strategy of high-end branding and products, carrying the core mission of brand upward development." Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., emphasized on site that the vision of the Exeed 3.0 era is to become a world-class performance luxury brand and innovator in the era of intelligent mobility. The birth of the Exeed EX7 is precisely the first implementation of this vision — it is not only a car, but also a declaration sent by Exeed to the global luxury market.
(Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd.)
Passion without compromise, driving with confidence, travel safer. With the segment-defying strength of "becoming the exclusive land private jet for the whole family," the Exeed EX7 redefines the value standard of family SUVs. Standing at the new starting point of the brand's 3.0 era, Exeed is using the Le Mans track as its testing ground, lighting up the light of performance luxury belonging to a Chinese brand in the global wave of intelligent mobility.
