On July 22, the FAW Toyota Prado WALD Ward Edition is newly launched! The new vehicle is custom-built by the international luxury modification brand WALD Ward as an original factory customization, featuring an exclusive mecha-style exterior kit paired with the all-around TX version's hardcore strength, bringing official custom hardcore off-road enthusiasts a new choice for those pursuing individuality. The official guide price is 499,800 yuan, with a limited-time renewal price of 449,800 yuan.
Original factory WALD Ward kit, balancing avant-garde aesthetics with precision craftsmanship
Currently, modifications on the market generally suffer from problems such as rough assembly workmanship, unstable parts supply, and easy generation of wind noise and rattles during driving. At the same time, vehicle filing and annual inspection procedures are cumbersome, and they can also affect the vehicle's original factory warranty rights. The Prado WALD Ward Edition relies on the brand's original factory customization system to avoid various modification pain points. The vehicle can be registered and inspected normally, with the complete original factory vehicle warranty fully retained.
WALD Ward has深耕高端整车外观定制领域二十余年，专注豪华SUV外观设计，机甲化设计语言在全球改装圈层具备专业口碑。
This exclusive exterior kit is originally designed by the WALD Ward team, adopting a new hardcore luxury aesthetic and incorporating mecha-style design. The lines are tough and sharp, with a sense of power progressively layered, distinguishing it from the homogenized modified styling on the market; the front face is equipped with "vertical-row daytime running lights" and "matrix-style pilot lights," while the body features multi-segment sport spoiler components to enhance downforce during driving and improve high-speed driving stability; the entire exterior adopts a split-structure design, providing users with more personalized color-separation possibilities and a faster and more convenient kit maintenance method. When the vehicle is scratched or bumped, only the damaged single module needs to be replaced, without replacing the entire kit, effectively shortening the repair cycle and reducing long-term maintenance costs.
Inheriting the all-around TX hardcore strength, covering diverse travel needs
The Prado WALD Ward Edition is built on the all-around TX version model. This model is positioned as an all-around vehicle balancing urban commuting and outdoor traversing, suitable for urban users and light off-road enthusiasts for daily travel.
The interior is equipped with the Toyota Space smart cockpit, featuring full-domain intelligent voice interaction and three-zone independent constant-temperature air conditioning. The seating experience for all occupants is comfortable, making family travel relaxed and pleasant; it is equipped with a 2.4T super hybrid system, with a comprehensive maximum power of 243kW and a comprehensive peak torque of 630 N·m, and WLTC fuel consumption as low as 10.11L per 100 kilometers. The power reserve is abundant, balancing fuel economy for urban commuting and sufficient carrying capacity for outdoor off-roading. It operates stably in extremely cold environments. Even if the electric motor fails, the engine can drive independently, making long-distance travel more reassuring.
Continuing the brand's unique charm, it adopts a body-on-frame structure, with the chassis equipped with a Torsen LSD lockable center differential, an all-series SDM disconnectable stabilizer bar, and a full-time four-wheel drive system. When the stabilizer bar is unlocked, suspension travel can be increased by 20%, greatly improving off-road passability and ride comfort on rugged or bumpy roads. When driving onto the highway with the stabilizer bar unlocked, it will automatically lock, improving highway driving stability. It can maintain stable grip on snowy slopes, muddy forest land, and winding mountain roads. Even beginners can easily complete light traversing, perfectly matching the all-scenario vehicle needs of WALD Ward Edition owners.
In addition, the Prado has built a complete product matrix, with multiple versions covering different user needs: the Traverse BX version focuses on entry-level exploration and comes standard with a full set of basic off-road hardware; the Wild WX version strengthens extreme escape performance and offers both 5-seat and 6-seat layouts; the Flagship VX version focuses on long-distance comfort and is equipped with high-end configurations such as dual Torsen differentials and AVS adaptive suspension.
Prado "Love Prado Alliance" city car clubs open recruitment, owners enjoy multiple benefits
The Prado "Love Prado Alliance" city car clubs are openly recruiting Prado owners nationwide. The Beijing and Chengdu city car clubs have been officially established, and car clubs in other cities are being systematically prepared for launch.
Exclusive benefits for Prado owners: upon joining, members receive the "Love Prado Alliance" custom metal badge; participating in car club activities offers abundant benefits, including exclusive gifts; publishing original articles/videos can earn UGC cash rewards; at the same time, there are opportunities to obtain quotas for FAW Toyota official brand experience activities. In addition, regular car club activities also include: in-depth vehicle usage training, practical off-road instruction, long-distance self-driving experiences, high-end circle exchanges, and more.
The "Love Prado Alliance" is simultaneously recruiting city presidents nationwide. FAW Toyota LC series owners with experience in travel activity operation and organization, service capabilities related to car club business formats, and off-road & modification resources are all eligible to apply. Successful city presidents will receive support such as official brand certification and operational supporting resources.
Conclusion
The Prado WALD Ward Edition has fully opened reservations. Users can visit FAW Toyota authorized dealership stores nationwide for consultation and appreciation, or learn more product details through FAW Toyota's official website, official APP, and other channels.
Relying on WALD Ward's professional exterior design and split-type practical kit craftsmanship, paired with the all-around TX version's balanced product strength, and combined with the Prado "Love Prado Alliance" car club circle, the Prado WALD Ward Edition realizes the value of official customized personalized off-roading. FAW Toyota uses a standardized original factory customization solution to meet off-road enthusiasts' comprehensive needs for unique appearance, reliable quality, and diverse usage scenarios, injecting new vitality into hardcore off-roading and calmly embarking on every wilderness journey.
