On September 23, the "Beauty・Journey — Traveler 3rd Anniversary and All-New Traveler 7 Pre-Sale Launch Event" grandly kicked off. As the pioneer of China's square-box category and the global sales champion, the Jetour Traveler series has, over the three years since its launch, earned recognition in the global market with hardcore strength and product reputation, continuously leading the global square-box segment.
This time, the all-new Traveler 7 and the new energy version — the all-new Traveler 7 C-DM — made a dual-vehicle refreshed debut. Centered on four core values — the beauty of freedom, the beauty of composure, the beauty of joy, and the beauty of exploration — they cover full-scenario needs including urban commuting, family travel, and outdoor off-roading, delivering a diverse mobility experience that is city-capable, off-road-capable, and travel-capable. In terms of pricing, the all-new Traveler 7 is presold at 149,900 to 179,900 yuan, and the new energy version — the all-new Traveler 7 C-DM — is presold at 159,900 to 179,900 yuan, with multiple limited-time perks also introduced.
Three years of polishing a single blade, from category pioneer to China's global square-box champion
Since its birth, Jetour has anchored itself to the "Travel+" strategy, committed to turning users' yearning for travel into a lifestyle that is within daily reach and ready to go at any time. Qi Subin, Assistant to the President of Chery Automobile Co., Ltd. and General Manager of Jetour Domestic Marketing Center, said at the launch event, "The Jetour Traveler is a banner for the world's square boxes."
In 8 years, the Jetour brand has brought the travel lifestyle to 100 countries and regions around the world, claimed the No. 1 spot in Chinese-brand SUV sales in 16 countries/regions, ranked first in square-box category sales in 13 countries and regions, and reached a cumulative global sales volume of 2.51 million vehicles, of which the square-box category as a whole exceeded 770,000 vehicles, driving China's square boxes onto the world stage with a continuously leading posture.
As the pioneer of China's square-box category, the Jetour Traveler series has, over the three years since its launch, consistently iterated products and improved its ecosystem around users' travel needs, with cumulative global sales exceeding 570,000 vehicles, firmly holding the sales champion position and achieving the advance from category trailblazer to global leader. With deep technological accumulation and global market reputation, standing at the new milestone of its third anniversary, the all-new Traveler 7 further redefines the new height of square-box model value with four hardcore strengths: the beauty of freedom, the beauty of composure, the beauty of joy, and the beauty of exploration.
The Beauty of Freedom: Dual powertrains, long range, anxiety-free full-scenario travel
The all-new Traveler 7 offers both fuel and hybrid powertrain choices, covering diverse scenarios such as daily commuting, intercity travel, and long-distance journeys. The fuel version is equipped with the class-leading Kunpeng Power 2.0TGDI engine + 8AT golden combination, delivering rapid power response and meeting users' power needs for daily commuting and long-distance travel.
The all-new Traveler 7 C-DM is equipped with the class-leading Kunpeng 1.5TD + three-motor true four-wheel drive, achieving four-wheel drive whether fully charged or depleted, delivering strong power reserves. It also features a 45.12kWh three-protection CATL large battery, with CLTC pure electric range of 251km, comprehensive range of 1400km, and comprehensive fuel consumption as low as 1.08L per 100km. For daily commuting, it enables low-cost pure electric travel, while for long-distance journeys it offers more ample range reserves, making every departure freer.
The Beauty of Composure: Advanced intelligent driving makes travel easier, AI smart cabin makes life better
Facing different travel scenarios such as urban congestion and long highway journeys, the all-new Traveler 7 makes driving easier with the class-exclusive Falcon 500 advanced intelligent driving system. The Horizon Journey 6M intelligent driving chip, combined with an end-to-end model, brings intelligent driving experiences such as highway NOA and full-scenario parking assistance, making driving less tiring and travel more composed.
From "driving easily" to "using smoothly," both the all-new Traveler 7 and the all-new Traveler 7 C-DM are equipped with the class-leading TOUR OS 3.3 AI smart cockpit. Featuring the Snapdragon 8255 advanced cockpit chip, 24GB RAM, and 256GB storage, combined with the iFlytek Spark intelligent AI large model and a 15.6-inch 2.5K central control giant screen, daily operations such as navigation, entertainment, and vehicle control are smoother, making car use more convenient and pleasant.
The Beauty of Joy: The world's most beautiful square box, defining square-box aesthetics
A square box does not only have a tough side; it can also balance refinement and comfort. The all-new Traveler 7 takes the "Way of Square and Circle" design language as its core, integrating a hardcore presence with Eastern aesthetics. The hood is raised by 5cm, paired with an upward-shifted letter emblem and an upgraded front bumper design, making the vehicle's stance more upright. The iconic circular headlights, combined with the all-new front grille and continuous light strip, further strengthen the square box's recognizability.
Body-color wheel arches paired with blackened rearview mirrors and an all-new wheel design enhance the vehicle's refinement. The 4827×2006×1875mm body dimensions, combined with a golden ratio, create a more stretched visual stance. The rear "square-within-round" travel backpack balances practicality and styling, with newly added Sunlit Gold and Misty Ridge Green fashion body colors, adding more youthfulness and trendy coolness to the square box.
The Beauty of Exploration: Hardcore four-wheel drive unlocks all road conditions, a spacious cabin lets you fully enjoy the journey
To truly achieve full-scenario travel, one needs both the hardcore capability to handle complex road conditions and a space experience that keeps the whole family comfortable on long journeys. The all-new Traveler 7 is equipped with the class-exclusive XWD fully automatic intelligent four-wheel drive system, requiring no stop to switch when facing complex road conditions, allowing both urban commuting and outdoor exploration to be handled with ease.
At the same time, the class-leading 2800mm wheelbase brings spacious seating space. Paired with Cloud Comfort seats, eight-point pneumatic massage, and queen passenger seat SPA-level massage, it keeps long journeys comfortable. The 23-speaker Boya Panoramic Sound system further creates an immersive music cockpit. It can go far, and it can also let the whole family sit comfortably all the way, making exploring distant places an easy and pleasant thing.
The Beauty of Ecosystem: Full-link travel ecosystem layout, integrating travel into daily life
Jetour always practices the "Travel+" core strategy, laying out a full-link travel ecosystem centered on "people, vehicles, and scenarios," extending product value from a single means of transportation to full-journey services, creating a one-stop travel lifestyle solution, so that travel is not just about rushing on the road, but also about fully enjoying the excitement and convenience along the way.
Around the four dimensions of +Goods, +Trendy Modification, +Benefits, and +Stations, Jetour has built a mature ecosystem covering the entire travel cycle: on the goods side, more than 10,000 travel equipment items have been launched; on the trendy modification side, official customized modification plans have been introduced relying on the JMK system; on the benefits side, it has partnered with 360 alliance partners, covering dining, hotels, and scenic areas across all scenarios; on the station side, more than 3,000 offline service stations have been deployed globally, covering many well-known self-driving routes and providing full-process travel support.
From daily passage through city streets and alleys to unrestrained exploration in mountains and wilderness, the all-new Traveler 7 and the all-new Traveler 7 C-DM, with their fuel and hybrid dual-powertrain layout, further expand the full-scenario travel boundary of "city-capable, off-road-capable, and travel-capable." With the value label of "the world's most beautiful square box," they further enrich the value connotation of the square box's "beauty," responding to users' expectations for personalized trendy design and quality travel, while also continuing the Traveler series' ongoing exploration of the travel lifestyle. Standing at the new starting point of the third anniversary of its launch, the Traveler series will continue to anchor itself to users' real travel needs and continue to iterate and evolve, accompanying users to journey toward more landscapes not yet reached with harder core product strength and more comprehensive ecosystem services.
