Safety without compromise, taken apart for you to see! On June 5, Fengyun A8, with the theme of "getting to the bottom of it," overturned the traditional new car launch model and launched an unprecedented "hardcore teardown marathon" livestreamed launch event. In this 8-hour livestream watched by the public, Chery completely handed over control to users. Users pointed to what to dismantle, and engineers provided real-time interactive explanations. This not only intuitively verified the hardcore strength of Fengyun A8 in being "truly economical, truly valuable, and truly safe," but also, with a starting price of 79,900 yuan and 3 major benefits, pushed the value of the national hybrid family sedan to a whole new height.
The 3 major car purchase benefits include:
1. Financial gift: 0 down payment: as low as 0 down payment, up to 5-year ultra-long loan; 0 interest: up to 3 years, 70,000 yuan with 0 interest;
2. Warranty gift: enjoy lifetime warranty worth 10,000 yuan for the entire vehicle + 6,000 yuan for the three electric systems (first non-operating owner)
3. Data gift: enjoy 3 years of free entertainment data (2G/month) + lifetime free basic data (exclusive to first owner)
Dismantling a 170,000-kilometer "veteran" to witness the confidence in safety
On the eve of the new car launch event, Chery found a real Fengyun A8 user who had driven 170,000 kilometers through a nationwide call for submissions. Compared with a brand-new vehicle, this "veteran," worthy of being called the mileage king, was the best sample for verifying quality.
When engineers dismantled it layer by layer according to netizens' instructions: after the front bumper was removed, the 1440mm ultra-long aluminum alloy anti-collision beam and the wiring harness, still as neat as ever, demonstrated the solid craftsmanship of the front end; when the door panel was removed, the laser weld spots on the Benteler hot-formed integrated door ring were clearly visible, and the frequently used door handles and seat rails showed no aging or deformation; inside the cabin, the wiring harness was tightly wrapped and the weld spots were uniform, and the instrument panel, after enduring bumps, had zero abnormal noise; the nearly 2-meter side curtain airbag maintained pressure at ≥80%, effectively reducing secondary injury to occupants; the battery pack seal was intact as new, and after 170,000 kilometers, the wear of the engine's core components was still better than industry standards, demonstrating the safety and durability of Fengyun A8, able to withstand the harsh test of time.
Not just safety, but also a travel partner that is "truly economical and truly valuable"
This public dismantling of Fengyun A8 marked the first shot in its "value war" with ultimate transparency. At the same time, the hardcore strength of Fengyun A8 goes beyond safety. With the Kunpeng Super Performance Electric Hybrid CDM 5.0 hybrid system featuring high efficiency and energy savings, as well as leading product strength, Fengyun A8 redefined the value benchmark of the national family sedan as "truly economical, truly valuable, and truly safe."
Relying on the Kunpeng Super Performance Electric Hybrid CDM 5.0, Fengyun A8 can rely entirely on pure electric drive for daily commuting, saying goodbye to fuel consumption and achieving the ideal car usage state of "0 fuel consumption on workdays, no refueling unless leaving the city." During long-distance trips, Fengyun A8 can coordinate fuel and electricity to ensure worry-free range. At the same time, Fengyun A8 is suitable for 92-octane fuel, and its maintenance interval is as long as once every 10,000 kilometers, further reducing the user's car ownership cost and putting the word "economical" into practice.
While being highly efficient and energy-saving, Fengyun A8's power response is equally agile and smooth. It starts briskly and swiftly in the city, and with the characteristic of no power loss across the full speed range, it ensures that power is always available for highway overtaking, handling it with ease. The IPB intelligent integrated braking system provides agile and linear brake pedal feel, with two selectable modes, Comfort and Sport, effectively suppressing the "brake nod" phenomenon, ensuring stability and ride comfort during braking, making every drive full of confidence.
Product value beyond the same class is also reflected in comfort and intelligence. Fengyun A8 has an ultra-long wheelbase of 2790mm, with rear legroom reaching 907mm, and overall space performance comparable to B-segment models. The Lion5.0 AI technology smart cockpit creates a humanized intelligent travel experience with a tech-filled interface design, convenient dual-screen linked navigation, powerful intelligent voice interaction, and 5 rich scenario modes. At the same time, Fengyun A8's 3.3kW external discharge function can also easily help users unlock diverse life scenarios such as camping and outdoor leisure.
User-centered, a "getting to the bottom of it" warm giveback
The most fundamental core of Chery's "getting to the bottom of it" car dismantling action this time is precisely the ultimate practice of the "user-centered" philosophy. This 8-hour hardcore teardown marathon truly put control in the hands of users. The audience decided the dismantling order and specific parts through real-time voting—users want to see the front anti-collision beam structure? Dismantle it! Users care about battery pack safety? Dismantle it! Users are curious about the engine layout? Dismantle it! This ultimate transparent interaction of "users point, we dismantle" completely broke traditional information barriers, demonstrating Chery's absolute confidence in product strength and absolute respect for users' voices.
Not only that, in order to give back to all users for their trust in Chery Fengyun, the user who selflessly provided a Fengyun A8 driven over 170,000 kilometers as the dismantling sample will receive a free replacement with a brand-new Fengyun A8. This old car, having weathered storms and been thoroughly dismantled and inspected, proved the reliable quality of Fengyun A8 with every screw and every inch of steel. And this return gift from Chery Fengyun declares to all users that confidence in quality and cherishing of commitments to users are Chery's ultimate foundation for "getting to the bottom of it."
The leapfrog growth in sales is the best proof of Chery's technical strength and users' trust. From January to May this year, 1,026,517 vehicles were sold, a year-on-year increase of 14%, reaching one million sales within the year at the fastest pace in history. Among them, the group sold a total of 287,798 new energy vehicles, a year-on-year increase of 111.5%; cumulative exports reached 443,940 vehicles, continuing to firmly rank first among Chinese automakers in exports.
Today, relying on the hardcore technology of the Kunpeng Super Performance Electric Hybrid CDM5.0, global five-star safety standards, and class-leading comfort configurations, Fengyun A8 is fully meeting the people's expectations for high-quality, high-value travel as a "national hybrid family sedan," vividly interpreting Chery's determination to define benchmarks with technology. Looking to the future, Chery Fengyun will continue to uphold a global perspective, deepen its efforts in the new energy track without stopping, and with every new car embodying craftsmanship and technology, continue to fulfill the original aspiration of "building good cars for the people," letting the warm power of "Tech Chery" protect every journey of global users.
