In 2025, Geely Auto concluded the year successfully with annual total sales exceeding 3,024,567 units and a 39% year-on-year increase, exceeding the 3 million-unit annual sales target that had been raised at mid-year. Among them, the Geely China Star matrix, composed of star models such as the Xingrui, Xingyue L, Boyue, Emgrand, and Binyue series, achieved cumulative annual sales of 1,214,132 units, not only achieving counter-trend growth once again, but also winning the championship in China-brand fuel passenger vehicle sales for 9 consecutive years, setting a new milestone for the development of China-brand fuel vehicles. In a market environment of accelerating new energy penetration, Geely China Star has consolidated the "foundation" of fuel vehicles with the strength of a full matrix of hit models, becoming an indisputable industry benchmark and leading the value leap of the fuel market.
Every model a hit, igniting segment markets, Geely China Star leads the high-value benchmark for fuel vehicles
Geely China Star has always adhered to the original aspiration of building "a quality car for everyone," relying on the group's system strength and technological empowerment to bloom across major segment markets. Every model has become a benchmark in its class, writing a "championship illustrated guide" in the fuel vehicle market.
In the mid-to-high-end fuel vehicle market, the China Star high-end series exceeded 420,000 units in annual sales, becoming the core engine for the high-endization of fuel vehicles. Among them, the China Star flagship SUV, the Xingyue L, retained the annual sales championship for fuel SUVs in 2025; the China Star flagship sedan, the Xingrui, continued to lead China-brand A-segment fuel sedans in 2025. In 2025, the China Star East Oriental Yao duo made a refreshed debut, integrating five major advantages, namely "Chinese design, intelligent technology, ultimate driving control, superior comfort, and Chinese-style safety," through original Eastern design aesthetics, the industry-leading Qianli Haohan assisted driving H3 solution, and the most advanced GEEA 3.0 electronic and electrical architecture and other leading technologies, redefining the value standard for 15-20 million-level fuel vehicles and pushing fuel vehicle intelligence to a new peak.
In the A-segment SUV market, the Boyue achieved annual sales of 300,000 units, and the continuous expansion and iteration of the product matrix became the core driving force for sales growth. In 2025, the Boyue completed a dual-car refresh layout, successively launching the fourth-generation Boyue L and the all-new Boyue to form a "twin-star CP," reshaping the value standard of the family SUV market with five segment-leading strengths in appearance, intelligence, space, driving control, and safety. The coordinated efforts of the two models not only precisely covered the needs of different family scenarios, but also helped the Boyue rank first in A-segment SUV sales across all brands and all energy types for 6 consecutive months from July to December, becoming the trusted choice of tens of millions of families.
In the A-segment sedan market, the "evergreen" Chinese family sedan Emgrand achieved annual sales of 180,000 units, becoming the first and only China-brand sedan with cumulative global sales exceeding 4.15 million units, making "world family sedan, China Emgrand" an indisputable legendary reputation. As the first all-new model built on the new-generation BMA Evo global modular architecture, the newly launched 5th-generation Emgrand achieved comprehensive advancement in five major dimensions, namely appearance, comfort, safety, driving control, and intelligence, completing a systematic innovation from underlying genes to user experience, reconstructing the value system of the A-segment fuel family sedan market, and leading Chinese fuel family sedans to leap forward by a generation.
In the A0-segment SUV market, the Binyue series achieved cumulative annual sales of more than 230,000 units, and as of now, cumulative sales have exceeded 1.24 million units, winning the A0-segment fuel SUV sales championship for three consecutive years and becoming the first "Chinese hot hatch" for young people in the Z era. In response to the needs of young users, the Binyue series continued to strengthen its sporty DNA in 2025, launching the Binyue L Battle Edition with a sportier exterior and interior, satisfying young users' personalized expectations for a fashionable sporty ride.
"All-domain safety" strengthens the safety foundation, "all-domain AI" accelerates the advancement of "equal intelligence for oil and electricity"
Geely Auto has always adhered to the "dual-line advancement" strategy, continuously increasing updates and iterations for fuel vehicles, and is committed to injecting cutting-edge intelligent technology and luxurious experience into the core of Geely China Star. Geely Auto has five major styling centers, five major engineering R&D centers, five major testing regions, five major energy technology forms, and five major AI intelligent ecosystems globally, establishing a full-chain system covering design, R&D, testing, and intelligence. Relying on system strength empowerment, it continuously feeds cutting-edge safety and intelligent technologies into Geely China Star, constantly refreshing the value standard of mainstream fuel vehicles.
"Safety is Geely's first priority in car manufacturing." This core concept runs through Geely's nearly three decades of car-making history and has become the "first principle" of Geely China Star product research and development. To strengthen the safety defense line, Geely continues to increase R&D investment in the safety field, with more than 250 billion invested in R&D in the past 11 years and 1,562 safety patents, leading the industry. In 2025, the Geely Global All-Domain Safety Center was officially released, obtaining five Guinness-certified world records and creating the world's most advanced comprehensive safety laboratory with more test items, more comprehensive testing capabilities, better testing equipment, and broader testing dimensions. At the same time, the "All-Domain Safety 2.0" technical system was released, providing full-process support for the safety R&D and production of Geely China Star with more comprehensive safety dimensions and stricter verification standards. Empowered by Geely Group's all-domain safety system, Geely China Star has aimed at being the "safety benchmark in its class" from the very beginning of R&D, and every model possesses safety protection capabilities beyond its class.
Based on the development concept of four major safety areas, namely "life, health, property, and privacy," Geely China Star provides all-domain protection through nine major systems including passive safety, active safety, functional safety, and information security, and strictly follows C-NCAP five-star standards in R&D to provide all-round protection for occupants' travel. Taking the Xingrui and Xingyue L all-new Eastern Yao series as examples, the entire series is equipped with aerospace-grade 7-series aluminum alloy anti-collision beams and ultra-long energy-absorbing boxes, combined with a high-strength cage body, with high-strength steel accounting for more than 70% of the vehicle and hot-formed steel accounting for more than 19%, the strongest in its class. At the active safety level, the all-new Eastern Yao series is equipped with up to 34 assisted driving functions in its class and supports AEB functionality for ultra-high-speed braking at 120 km/h, achieving all-domain protection. Rigorous verification testing further confirms its safety strength. The all-new Eastern Yao series completed more than 300 safety tests at the Geely Global All-Domain Safety Center under extreme climates such as extreme heat, extreme cold, and high altitude, as well as complex road conditions such as complex mountain roads and slippery surfaces, comprehensively verifying the reliability of the body structure and safety systems.
In the field of intelligence, Geely Auto released the forward-looking "Smart Geely 2025" strategy as early as 2021, creating "one network and three systems," and building a "smart technology ecosystem network" through new technology infrastructure such as large computing power, big data, large models, and satellite constellations. In 2025, Geely released the industry's first "smart car all-domain AI" technical system and established a unique leading technology foundation, using the "three carriages" of computing power, algorithms, and large models to promote the mass production and installation of a series of all-domain AI technological achievements, building an all-round leading technology moat and becoming the only automaker in the world to complete an all-domain AI intelligent layout. As the hardcore computing power foundation, the Geely Xingrui Intelligent Computing Center 2.0 ranks first among Chinese automakers with a comprehensive computing power of 23.5 EFLOPS, providing continuously iterative computing power support for the implementation of all-domain AI technology. This entire all-domain AI layout covering technical architecture, large models, and computing centers not only serves new energy models, but also comprehensively empowers the fuel vehicle field. Combined with the advanced GEEA3.0 electronic and electrical architecture, it supports all-domain seamless FOTA for core systems such as power, chassis, and intelligent assisted driving systems, truly achieving "always fresh and ever new."
In the field of intelligent driving, the implementation of all-domain AI technology has enabled Geely China Star to take the lead in being equipped with the industry-leading Qianli Haohan assisted driving system. The powerful combination of a 128TOPS mainstream high-computing-power chip and high-perception hardware builds 360° all-round perception capability. The Xingrui and Xingyue L all-new Eastern Yao series and the 5th-generation Emgrand are also equipped for the first time with the Qianli Haohan assisted driving H3 solution, supporting intelligent driving assistance functions such as highway NOA, truly achieving an assisted driving experience of "equal intelligence for oil and electricity."
At the intelligent cockpit level, Geely China Star welcomed the comprehensive installation of the Flyme Auto intelligent cockpit system in 2025. With the Alive Design design concept, it features industry-original functions such as small window mode and air conditioning like nature, bringing smooth interaction and one-sentence accessibility, achieving an intelligent interaction experience from the same source as new energy models, allowing fuel vehicles to also become users' intelligent partners on the road.
From winning the first championship to defending the title for the ninth time, Geely China Star has used continuous technological iteration to drive fuel vehicles to achieve all-dimensional advancement in fields such as intelligence, safety, energy efficiency, and comfort, reshaping the value standard of Chinese fuel vehicles. In the future, Geely China Star will continue to be empowered by the group's core advantages in all-domain AI and all-domain safety, guided by user needs and centered on technological innovation, continuously introducing new products, consolidating its leadership position in the fuel vehicle market, and opening a new chapter for intelligent fuel vehicles in a new era.
