The 3rd Northeast Auto Consumption Forum and Auto Market Jinnuo Brand List Were Successfully Held in Shenyang

On February 5, the 3rd "Northeast Auto Consumption Forum and Auto Market Golden Promise Brand List" awards ceremony, hosted by the "Liaoning Auto Times" all-media platform and the Liaoning Provincial Automobile Circulation Association, and co-organized by automotive industry associations in the Northeast region, relevant government departments, authoritative industry experts, and mainstream domestic media, was grandly held in Shenyang, Liaoning Province, and achieved complete success. With "Wisdom-Electric Era, Driving Change with Steadfast Action" as its core theme, this forum brought together more than a hundred guests from across the country, including automotive industry experts, leaders of relevant government departments, association representatives, and senior executives of mainstream automobile enterprises and dealerships, to jointly assess trends and build consensus and chart a course for the high-quality development of the Northeast automotive industry amid the wave of intelligentization and electrification.

The forum conducted in-depth discussions around topics such as global and China automotive development trends and the consumption potential of the Northeast region. In his keynote speech, Ma Zhenshan, Secretary-General of the China Automotive Quality Committee, pointed out that in 2025, China's total automobile consumption, having surpassed 34 million units, is advancing toward 40 million units, ranking first globally for the 20th consecutive year. He emphasized that new energy vehicle sales in the Northeast region have exceeded one million units, accounting for more than 10% of the national total, and that technological innovation and the improvement of service networks are continuously driving regional market development.

Secretary-General of the China Automotive Quality Committee Ma Zhenshan

In his keynote speech, Zhang Hongjian, Director of the Comprehensive Service Division of the Shenyang Municipal Development and Reform Commission, started from changes in Shenyang's consumer market and presented Shenyang's goal of cultivating and building itself into an international consumption center city. Zhang Hongjian introduced Shenyang's policies to promote automobile consumption and put forward suggestions for developing new energy vehicles.

Director of the Comprehensive Service Division of the Shenyang Municipal Development and Reform Commission Zhang Hongjian

Meng Fanchen, President of the Liaoning Provincial Automobile Circulation Association, said that in 2025, Liaoning's passenger vehicle sales growth rate outperformed the national average, the penetration rate of new energy vehicles rose rapidly, and the activity level of the used-car market increased significantly, demonstrating broad market potential.

President of the Liaoning Provincial Automobile Circulation Association Meng Fanchen

Attending guests unanimously agreed that the Northeast region has broad prospects in the fields of new energy vehicles and intelligent connected vehicles and is expected to become a new growth pole for national automobile consumption. As China's economy continues to improve overall in 2026, the automotive industry will continue to empower the comprehensive revitalization of the Northeast.

Secretary-General of the Heilongjiang Provincial Automobile Chamber of Commerce Hu Yanqing

During the forum, the "Liaoning Auto Times" all-media platform released the co-creation plan for the "Drunken Beauty of the North" IP. It deeply explored the effective integration of regional distinctive culture with functional interpretation of automobiles, innovated automobile brand communication models, and led new paths for long-term communication. It also showcased the implementation of the "Drunken Beauty of the North" IP in 2025.

Host of Liaoning Auto Times All-Media Wei Dan

At the same time as the event, the "Auto Market Golden Promise Brand List," which has attracted much attention from the industry and consumers, was officially announced. The list is comprehensively evaluated based on multidimensional data such as market sales, consumer reputation, product technical strength, and localized service capabilities, aiming to commend automobile brands and products that have performed outstandingly and are trustworthy in the Northeast market, provide consumers with authoritative car-purchasing references, establish benchmarks for the regional market, and promote healthy competition and service level improvement in the industry.

Annual Trustworthy Brand:

BMW Brilliance

Annual Trustworthy Brand:

BYD, Geely, Chery, Great Wall

Annual Trustworthy Brand:

FAW Toyota, SAIC Volkswagen, Dongfeng Nissan, Stelato, Dongfeng eπ

Annual Automotive Marketing: "Outstanding Contribution Award"

Director of Media Affairs at Geely Automobile Group Brand Communication Center Lou Huili

Director of Brand Management at BAIC New Energy / Brand Director of Marketing Center of Stelato Business Unit Wang Aiqiang

Assistant to the General Manager of Chery Brand Marketing Center Li Shiwu

Section Chief of Publicity Division of Beijing Hyundai Market and Public Relations Department Lei Honglu