On May 5, the 25th China Shenyang International Automotive Industry Expo and the 8th New Energy and Intelligent Vehicle Expo (referred to as the "Shenyang Auto Expo"), a five-day event, concluded successfully at the Shenyang International Exhibition Center. This edition of the expo had an exhibition scale of nearly 130,000 square meters, gathered more than 120 mainstream domestic and international automobile brands, showcased over a thousand heavyweight models, and held more than 20 new car launch events as well as 177 special supporting activities including brand performances, interactive experiences, and QR code lucky draws, fully presenting new trends in the automotive industry and new vitality in consumption.
This expo enjoyed strong popularity and a significantly improved level of internationalization, with a total of 601,700 visits from domestic and international attendees, further demonstrating the gathering effect and leading role of the Shenyang Auto Expo in the automobile consumer market of Northeast China.
During the expo, more than 50 central media outlets, provincial and municipal mainstream media, automotive vertical media, and integrated media platforms carried out multi-level and all-round reporting; online and offline efforts linked 12,000 automotive and related self-media influencers for matrix-style dissemination, creating phenomenal communication momentum and comprehensively enhancing the Shenyang Auto Expo's industry influence, city communication power, and brand radiation.
The wave of intelligent electrification surges forward, with hardcore technology defining "Liaoshen Speed"
This expo closely followed the "dual carbon" goals and the wave of intelligentization, becoming a concentrated review ground for cutting-edge technologies. From the Galaxy Starshine 6EF methanol fuel vehicle launched by Geely Galaxy, which demonstrated the potential of alternative energy with its extreme cold adaptability and low vehicle-use cost, to the popularization of full-domain 800V and even 1000V high-voltage platforms, achieving a breakthrough in energy replenishment of "charge for ten minutes, drive four hundred kilometers," BYD's megawatt-level flash charging technology pushed this limit to a new height. At the same time, 896-line lidar and pure solid-state blind-spot-filling radar, combined with centimeter-level high-precision maps, endowed vehicles with perception capabilities akin to a "God's-eye view." Technologies such as end-to-end AI large models, mapless NOA, and Cloud Chariot intelligent chassis fully penetrated the market, bringing the penetration rate of intelligent cockpits and high-level assisted driving to new highs. The expo not only presented multiple routes including pure electric, hybrid, and extended-range, but also marked that China's automotive industry is striding from "leading in electrification" toward "leading in intelligentization," setting a clear technological benchmark for the industrial upgrading of the old industrial base in Northeast China.
Focusing on the integration and coexistence of three new elements, reshaping the automotive consumption ecosystem
In the face of the transformative trends of new business forms, new models, and new scenarios, this auto expo achieved a splendid transformation from a traditional exhibition and sales platform to a comprehensive automotive consumption ecosystem platform. The expo broke the single logic of car purchasing and created an independent new launch zone on site, where heavyweight models such as Geely Galaxy M7 and M9, Lincoln Zephyr, Volkswagen ID.ERA 9X, Lynk & Co 900, and Huajing S completed their high-profile debuts. By integrating media communication, professional in-depth explanations, and immersive interactive experiences, the expo strengthened the momentum of brand debuts, upgraded simple "viewing, choosing, and buying cars" into an industry highland combining new car debuts, technology popularization, and demand stimulation, greatly extending the automotive consumption chain and expanding the boundaries of expo services.
Cross-sector integration without boundaries, city and expo prospering together, activating regional consumption and urban momentum
This auto expo boldly broke through industry boundaries and, with "automotive+" cross-sector thinking, deeply integrated into the urban fabric, creating immersive new urban consumption scenarios. Through strategic cooperation with well-known brands such as桃李 Bread and McDonald's, it achieved two-way empowerment between high-end auto show traffic and livelihood consumer brands; the wonderful performance of the same intelligent robot formation as seen on the Spring Festival Gala and the crowded AI immersive interactive experience zone filled the atmosphere with technology. This cross-sector integration effectively promoted the efficient transformation of "expo visitor flow" into "urban cultural tourism consumption flow," not only making the expo a festival for citizens, but also injecting strong momentum into Shenyang's construction as a regional consumption center city, vividly interpreting a new chapter of development in which "the expo prospers and the city thrives, industry and city prosper together."
Policy empowerment and overlapping dividends, real money igniting a car-buying boom
Driven by both policy and the market, this expo formed a strong consumption engine through the tripartite linkage of government, enterprises, and banks. The national-level continuation of the halved purchase tax policy for new energy vehicles and local trade-in reinforcement measures formed a powerful combination, with up to 20,000 yuan in subsidies for scrapping old cars and buying new energy vehicles, and up to 15,000 yuan in discounts for replacing with new energy vehicles. Participating brands also rolled out their trump cards one after another, including FAW Audi's full-series trade-in subsidies, Volvo's sincerity deposit expansion, Beijing Off-Road's high comprehensive discounts, and Dongfeng Nissan's lifetime three-electric warranty, among endless policies. Multiple dividends reached consumers' pockets directly, bringing the proportion of on-site new energy transactions to a new high, effectively transforming exhibition popularity into tangible consumption增量, and providing strong support for stabilizing the Liaoshen auto market and popularizing green travel.
Passing the torch and pursuing the light, twenty-five years of brilliance embark on a new journey
Twenty-five years of unremitting cultivation, twenty-five years of pursuing the light. Having passed a quarter of a century, the Shenyang Auto Expo has already become Northeast China's most influential industrial display window, consumption promotion platform, and urban exchange hub. The successful conclusion of this expo is both a concentrated review of past achievements and a brand-new starting point for the future. Looking ahead, the Shenyang Auto Expo will continue to adhere to innovation-driven and coordinated development, continuously improve the expo's professionalism, market orientation, and branding, serve automotive industry upgrading with a more open attitude, drive regional consumption growth with more pragmatic actions, and write an even more brilliant chapter for the high-quality development of the Liaoshen region and the comprehensive revitalization of Northeast China in the new era. Let us meet in 2027 and embark on a new journey together!
