On April 24, the 19th Beijing International Automotive Exhibition officially opened. LEXUS appeared with its full product lineup and announced the official launch of the all-new generation ES 300h, a mid-to-large luxury executive sedan from LEXUS, with a manufacturer's suggested retail price*1 of 299,900 yuan. Two exclusive customized option packages*2 were also introduced simultaneously: the Comfort Co-Pilot Package and the Multi-Sensory Pure Enjoyment Package, priced at 12,000 yuan and 30,000 yuan respectively, bringing users a one-step luxury experience through solid product heritage and thoughtful configuration layout. As a benchmark work in the luxury executive sedan market, the all-new generation ES is a vivid interpretation of the DISCOVER spirit in the Chinese market, and its launch marks that LEXUS has completed a key leap on the brand's path of exploration. At the same time, to meet users' diverse and multi-scenario mobility needs, the all-electric model of the all-new generation ES will go on sale in the second half of this year. Please stay tuned.
Li Hui, General Manager of Toyota Motor (China) Investment Co., Ltd., said at the launch event, "Looking back at 2025, we released a new brand vision—DISCOVER. The core of this vision is to guide us to think independently, with confidence and determination, to bravely take risks and innovate, and to explore a new luxury lifestyle together with users, and the all-new generation ES is the best interpretation of this vision. Over more than twenty years since entering China, ES has won the favor of more than a million families with its unique Oriental elegance, ultimate comfort and quietness, and reassuring quality. It is not only a product, but also a witness to mutual understanding and shared growth between the brand and users. Today, the all-new generation ES comes for Chinese users, carrying profound trust and bringing Chinese users a leapfrog experience."
Insight into the demands of the times, the all-new generation ES comprehensively reshapes the luxury benchmark
Grounded in Eastern aesthetics, the all-new generation ES breaks through with a forward-looking design to create a borderless integrated spindle body, with smooth lines outlining a dynamic silhouette, paired with the all-new Twin-L headlamp group and three-dimensional through-type diamond-pattern taillights, dignified yet retaining an avant-garde texture. The cabin cleverly incorporates bamboo elements, quiet landscape leather patterns, and a China-exclusive green bamboo interior color, responding to Chinese users' cultural emotions through details and creating an inspired space of "bamboo as the setting, the heart as the measure" amid simplicity and serenity.
In terms of space, the all-new generation ES follows the concept that "time is luxury," comprehensively optimizing the cabin space layout and creating a more luxurious and comfortable cabin experience with more spacious body dimensions and more scientific space planning. The all-new generation ES substantially increases body dimensions, with a vehicle length of 5140 mm, while the wheelbase increases to 2950 mm, greatly improving interior space performance. Whether in the front row or rear row, a relaxed seating posture can be achieved. The 487-liter fully flat trunk can easily accommodate 4 golf bags, meeting the diverse loading needs of business and family travel.
Living in the city for a long time, finding inner order while on the move is an unspoken spiritual necessity for contemporary urban dwellers. The all-new generation ES transforms physical space into an "immersive" sensory concierge space that engages touch, smell, hearing, and sight: the exclusive bamboo-aroma fragrance system works in concert with the cinema-grade Mark Levinson® sound system, making the cabin a "spiritual sanctuary" in urban life, offering a moment of comfort and calm. Thanks to the core advantages of the new architecture, the all-new generation ES comprehensively optimizes cabin space and seating layout. The seats throughout the vehicle follow ergonomic design, with seat cushion height upgraded simultaneously, greatly improving the entry and exit experience and making every getting in and out从容 and relaxed; the whole vehicle comes standard with multiple high-level comfort and technology features, achieving comprehensive advancement from convenient experience, quiet cabin, all-domain comfort, to a healthy environment: equipped with e-Latch smart electronic door handles, opening smoothly with "force," making the door-opening action more从容 and elegant, paired with soft-close doors and front-row acoustic glass, building a quiet, isolated immersive driving and riding space; front-seat heating/ventilation and steering wheel heating work in harmony, bringing users just-right bodily comfort. The ecological fresh air system monitors PM2.5 concentration inside the vehicle in real time, and together with the nanoe™X nano-sized water ion generator and CN95 air filter, efficiently purifies cabin air, making every breath feel like a refreshing breeze.
In terms of driving dynamics, the all-new generation ES has been carefully tuned on downhill tracks, with the all-new five-link rear suspension and swing-valve dampers enhancing the "LEXUS driving signature." The body is built with hot-stamped steel with a maximum strength of up to 2000 MPa, enhancing safety while optimizing handling response. Combined with aerodynamic optimization and 18-inch wheels, even with a body length exceeding 5 meters, it still delivers agile and stable driving quality. The low front cabin and narrow A-pillar design significantly expand visibility, the steering wheel adjustment range is enlarged, and the 12.3-inch liquid crystal instrument panel paired with the full-color head-up display Slope-HUD allows every driver to focus on driving in the best posture, perfectly interpreting the LEXUS Tazuna cockpit concept and enjoying a从容 and pleasant journey.
The all-new generation ES 300h is equipped with an efficient 2.0-liter hybrid system, with a combined system output of 145 kW and fuel consumption of only 4.39 liters per 100 kilometers. While achieving efficient fuel economy, it delivers linear, silky power output, perfectly matching the driving and riding quality of luxury mobility; the equipped high-precision electric power steering system EPS, combined with variable gear ratio steering VRG, further optimizes vehicle handling follow-through and steering feel. Whether for urban commuting or long-distance travel, it can bring users a从容, stable, and effortlessly controlled driving experience.
Amid the wave of intelligentization, LEXUS better understands Chinese users' demand for technology, achieving a considerate experience of "moistening things silently" by integrating Eastern wisdom with modern technology. The world's first hidden responsive buttons light up when approached, combining the tactile feel of physical operation with design aesthetics; the 14+14-inch high-definition touch display is equipped with the new-generation multimedia system LEXUS Interface developed exclusively for Chinese users, balancing driving safety and front-passenger entertainment, and deeply fitting Chinese users' intelligent travel habits with an intelligent experience that is unobtrusive, measured, and warm.
LEXUS always regards safety as the brand's unshakable benchmark. The all-new generation ES comes standard with the all-new generation LEXUS Safety System+ 4.0, adding multiple intelligent assisted safety functions including Lane Change Assist LCA, Predictive Active Driving Assist PDA, Front Cross Traffic Alert FCTA, Driver Monitor System DMC with face recognition, Emergency Driving Stop System EDSS, Traffic Movement Notification TMN, and Road Sign Assist RSA, capable of calmly adapting to diverse and complex road conditions, making daily driving easier and more reassuring. Paired with a 360-degree panoramic monitor system with transparent chassis function, it fully accommodates the usage needs of users with different driving experience. Whether new drivers or seasoned driving users, both can easily get started; supplemented by the rearview camera cleaning function, it ensures clear and transparent images at all times, fearless of dust and snow, making every parking maneuver elegant.
On the occasion of the launch of the all-new generation ES 300h, LEXUS simultaneously introduces exclusive leapfrog service*3, bringing users a luxury car experience beyond expectations with high value across the full lifecycle. Users who officially place orders from now until May 31 can enjoy three core privileges:
1. The "Ultra-Long 3-Free 10-Year Worry-Free" service. First non-operating owners can, in addition to the brand's original 6-year/150,000-kilometer free warranty and maintenance, 6-year intelligent connected services, and digital key service guarantee, upgrade to enjoy an additional 4 years of free basic maintenance, core warranty for the three major components, and intelligent connected and digital key services;
2. Existing owners of Lexus and Toyota brands who purchase or exchange for a new vehicle can exclusively enjoy a 3,000-yuan eLexusClub friendship welfare voucher;
3. Existing owners who refer friends to successfully purchase a vehicle can choose one of two privileges: free basic maintenance or cabin air renewal care.
A diverse lineup assembles, unlocking new possibilities for all-scenario mobility
At this auto show, LEXUS appeared with its full product matrix—the LFA all-electric concept sports car bearing a legendary name made a grand appearance, and the flagship luxury sedan LS, flagship GT sports car LC, flagship luxury MPV LM VIP modified version, flagship luxury off-road series LX, GX "Black Horse Hidden Gold" concept version, and urban luxury SUV series NX and RX were all displayed. Among them, the LX and GX "Black Horse Hidden Gold" concept versions made their first appearance, built on the Lexus flagship LX 700h and GX 550h, taking the DISCOVER spirit of exploration as the design origin, deeply integrating the Year of the Horse symbolism of "a steed riding the wind, with gold hidden within" and the brand's Eastern luxury philosophy of "showing sharpness within restraint," further expanding the boundaries of personalized expression in flagship luxury. From future concepts to real vehicles, from urban commuting to off-road exploration, it comprehensively covers users' mobility scenarios, vividly interpreting the brand's spiritual core of never stopping exploration and demonstrating LEXUS's all-dimensional strength in the field of luxury mobility.
Luxury is not about piling up materials, but about driving evolution through exploration. At this auto show, the specially created sensory concierge space vividly conveys the core essence of the brand's exploration and evolution. The all-new generation ES displayed in the sensory concierge space is equipped with a prototype using Ultrafine Water Clusters technology*4. This prototype was jointly created by AISIN, ReFa, and LEXUS: AISIN provides its self-developed Ultrafine Water Clusters technology, ReFa injects years of accumulated beauty expertise, and LEXUS integrates it into a "heartfelt sincerity" cabin experience. This exploration aims to create a vehicle that "becomes more beautiful the more you drive it" through the power of invisible water, thereby providing users with more possibilities to explore future luxury lifestyles.
Over more than twenty years since entering China, LEXUS has always adhered to a user-centered approach, upheld heartfelt hospitality, and, with outstanding quality, thoughtful service, and diverse technological paths, won the trust of more than 2.2 million Chinese users, becoming their final choice after seeing it all.
In 2026, taking the exploration of the next twenty years as an opportunity, LEXUS will continue to practice the DISCOVER spirit, remain user-centered, drive brand evolution through exploration, and continue to deepen its efforts in product development, technological innovation, service upgrading, and user experience, continuously bringing users more valuable and warmer products and services, leading a new ecosystem of luxury mobility and joining users in embarking on a new realm of luxury.
