On May 1, the 25th China Shenyang International Automotive Industry Exhibition and the 8th New Energy and Intelligent Vehicle Exhibition (hereinafter referred to as "Shenyang International Auto Expo") grandly opened at the Shenyang International Exhibition Center. Sui Yetuo, Director of the Convention and Exhibition Industry Development Division of the Liaoning Provincial Department of Commerce, Gao Runfeng, Deputy General Manager of China National Machinery Industry International Cooperation Co., Ltd., Meng Yuan, Deputy Director of the Convention and Exhibition Industry Development Division of the Liaoning Provincial Department of Commerce, Yang Hongyan, Party Branch Secretary and Executive Director of Shenyang International Exhibition Center, He Pingping, Director of the Convention and Exhibition Industry Development Division of the Shenyang Municipal Bureau of Commerce, Li Chengguang, President of Shenyang International Exhibition Center, Li Weiyu, External Director of Liaoning Zhongqi Exhibition Co., Ltd., Meng Fanchen, President of the Liaoning Provincial Automobile Circulation Association, and other leaders jointly attended the tour of the exhibition halls.
This exhibition is hosted by China National Machinery Industry International Cooperation Co., Ltd., organized by Liaoning Zhongqi Exhibition Co., Ltd., and co-organized by Shenyang International Exhibition Center. With the theme of "Cross-Border Integration, Ecological Win-Win," it brings together resources from the entire industry chain, including complete vehicle manufacturing and new energy technology, to create an industry event integrating technology display, industrial matchmaking, and consumer experience, promoting the collaborative development of the automotive industry ecosystem.
Gathering Momentum to Launch, Drawing a New Blueprint for Northeast China's Auto Market
As a leading professional auto exhibition in Northeast China, this year's Auto Expo has an exhibition area of 130,000 square meters, bringing together more than a hundred mainstream automotive brands and cutting-edge technological achievements, fully covering both traditional fuel vehicles and new energy vehicles, and creating a comprehensive platform integrating display, experience, and transactions.
Relying on the advantages of a central state-owned enterprise platform and deep industrial resources, this exhibition is not only a window for automotive brands to make a concentrated appearance, but also an important engine linking upstream and downstream of the industrial chain and stimulating regional consumption potential, injecting strong confidence and sustained vitality into the Northeast China auto market.
Stars Gather, Global Brands Compete to Appear
The brand lineup of this Auto Expo is unprecedentedly strong, with German, Japanese, American, French, and Chinese brands all gathered together. Volvo, Lincoln, FAW Audi, Jeep, Dongfeng Mengshi, smart, Dongfeng Honda, FAW Toyota, Buick, SAIC Volkswagen, Mazda, FAW-Volkswagen, Hongqi, Dongfeng Nissan, Ford, GAC Honda, Geely Auto, Changan Auto, Haval, WEY, Tank, Great Wall Poer, FAW Bestune, 212, Chery Automobile, Chery Fengyun, Jetour Auto, Jetta, BAIC Off-Road, Exeed, Dongfeng Peugeot, Roewe, Chery QQ, Changan Nevo, Denza, Fangchengbao, iCAR, GAC Trumpchi, Huajing, Deepal, Leapmotor, BYD, Lynk & Co, Dongfeng eπ, Geely Galaxy, Voyah, Arcfox, Zeekr, XPeng, Jetour Zongheng, Dongfeng Forthing, Dongfeng Aeolus, Sinotruk, Farizon, Wuling, Baojun, Xiaomi Auto, GAC Aion, Linghui Auto (in no particular order) and other brands all participated in the exhibition. The exhibition also simultaneously brings together popular segmented categories such as RVs and motorcycles, building a diversified mobility ecosystem and upgrading the auto show from a single car-purchasing transaction scenario to an experience ground for diverse lifestyles. The competition of multiple brands on the same stage not only builds a complete automotive consumption ecosystem, but also provides consumers with one-stop, multi-level car-purchasing options.
Debuts Assembled, Embracing the "Three New" Orientation, Leading New Trends in Future Mobility
In line with the development trends of intelligence, electrification, and connectivity in the automotive industry, this Auto Expo actively embraces the development orientation of "new business forms, new models, and new scenarios," and strongly creates a "New Car Launch Zone," using new product debuts as the traction, brand clustering as the support, and scenario experience as the extension, concentrating on displaying new achievements in the transformation and upgrading of the automotive industry and new vitality released by the consumer market. Through multi-hall linkage, all-day releases, and regional debuts, the exhibition further promotes the deep integration of the "debut economy" and the "convention and exhibition economy," forming a new business form in which new car launches drive brand communication, user experience, and consumption conversion.
The opening day ushered in a peak of concentrated launches. In Hall E1, Dongfeng Nissan brought the NX8 new car launch, and SAIC Volkswagen released the Northeast debut of the ID. ERA 9, firing the first shot in the opening battle of joint venture brands' new energy and intelligent products. Hall E2 became an important battleground for the concentrated explosion of independent brands' technologies and products: Great Wall Motor released the Northeast debut of the Great Wall Poer Hi4-T, the Tank brand launched the regional market launch of the all-new Tank 700, Haval brought the regional launch of the Menglong Plus, Exeed launched the Northeast debut of the EX7, and Geely released the new Boyue REV and Xingyue L Changfeng Edition, with multiple brands and multiple series linked together to comprehensively demonstrate Chinese brands' technological advancement in hybrid, off-road, and intelligent fields. Hall E3 focused on new forces and innovative new energy power: relying on Geely's globally leading BMA platform and GEA-P platform, Geely Auto's Shenyang plant created a highly market-competitive all-new product, the first model "Xingyao 6EF" methanol-electric hybrid sedan. In addition, the on-site brand lineup exerted strength in diverse ways: iCAR released the Liaoning debut of the V27, GAC Trumpchi brought the Northeast debut of PHEV models, and Lynk & Co launched the Northeast debut of the Lynk & Co 900, with multiple technical paths advancing in parallel, showing the diversified evolution of the new energy track. In Hall E4, the Lincoln brand held a new product launch event, interpreting a new expression of the integration of intelligence and quality from the luxury dimension.
From joint venture brands to independent brands, from traditional automakers to new energy newcomers, this Auto Expo, through a high-density debut matrix, concentrates on presenting the innovative vitality of the automotive industry under the "Three New" orientation: using "new business forms" to activate the integrated development of the debut economy, convention and exhibition economy, and automotive consumption; using "new models" to promote the coordinated upgrading of brand launches, technology display, user interaction, and consumption conversion; and using "new scenarios" to expand diverse consumption spaces such as green mobility, intelligent mobility, family mobility, and outdoor mobility. The release rhythm of simultaneous multi-hall and multi-time-slot relays not only builds the core highlight of this Auto Expo, but also makes the opening day of the exhibition a traffic highland for media focus, user attention, and brand communication, injecting new momentum into the upgrading of regional automotive consumption and the high-quality development of the industry.
Cross-Border Integration, Cultural and Tourism Blending Stimulates New Consumption
Different from the single display mode of traditional auto shows, this Auto Expo takes "cross-border integration" as its core concept, deeply promoting the linkage of automobiles with culture, technology, tourism, and other fields, and building immersive new consumption scenarios.
The exhibition site features interactive performances by robots of the same type as those on the Spring Festival Gala, intelligent technology experiences, and other cutting-edge content, allowing visitors to feel the charm of technology while viewing the exhibition; it links with brands such as Taoli and McDonald's to create leisure service areas, enhancing viewing comfort and a sense of everyday life; at the same time, as a benchmark auto show in Northeast China, this grand event uses the exhibition to invigorate the city and promote tourism, transforming exhibition-visiting traffic into urban tourism dividends. Shenyang International Auto Expo is upgrading from a professional exhibition to a city-level comprehensive consumption scenario and a new cultural tourism IP, comprehensively driving the improvement of quality and efficiency of the regional cultural tourism industry, creating a diversified experience path of "see the auto show, tour Shenyang, enjoy life," and promoting the transformation of the auto show from a "transaction platform" to a "city festival."
This innovative model of deep integration of culture, tourism, and exhibition not only expands the extension of the auto show, but also provides new growth points for urban consumption upgrading.
Benefits Throughout the City, Policy Dividends Release Consumption Potential
In order to further activate the market atmosphere and boost the vitality of automobile consumption, this Shenyang International Auto Expo heavily stacks multiple policy dividends such as the national automobile trade-in and scrappage renewal, with a maximum subsidy of up to 35,000 yuan per vehicle.
Relying on the advantages of policy empowerment, the exhibition simultaneously links with major automotive brand manufacturers and dealers to launch exclusive car-purchasing benefits, driven by the dual wheels of "policy support + manufacturer concessions," giving citizens solid car-purchasing discounts. Among them, Beijing Off-Road gives a fuel card upon ordering, with a maximum comprehensive discount of 40,000 yuan for the BJ30 Traveler and a maximum discount of 54,000 yuan for the BJ40 Range-Extended Edition; Volvo's entire series allows a 99-yuan sincerity deposit to offset 3,000 yuan of the car purchase amount; smart gives a customized camping chair upon placing an order; Dongfeng Nissan offers lifetime warranty for the three electric systems; Buick Zhijing E7 starts as low as 154,900 yuan, with benefits for multiple models fully maximized.
Purchasing a car on site at the exhibition not only allows you to enjoy exclusive bottom-line prices, but also simultaneously enjoy multiple supporting benefits such as financial interest subsidies and trade-in subsidies. At the same time, the organizing committee has specially created an exclusive lottery activity for exhibition visitors and car buyers, with prizes including DJI Pocket3, Huawei tablets, VIVO watches, and other great gifts, with a 100% winning rate across the venue. This truly enables citizens to look at cars with confidence, buy cars easily, and use cars affordably, using policy dividends plus exhibition benefits to continuously release new potential for automobile consumption.
Moving Toward the New, Writing a New Chapter in Industrial Upgrading
With 25 years of accumulation, Shenyang International Auto Expo has grown from a regional exhibition into an industry event with broad influence. Standing at a new historical juncture, this Auto Expo, with a more open posture and more innovative expression, responds to the era's propositions of industrial transformation and consumption upgrading.
When technology empowers mobility, and when industry links the future, this automotive grand event gathering wisdom and passion not only displays a city's industrial heritage, but also reflects the firm pace of China's automotive industry moving toward high-quality development.
From May 1 to 5, at Shenyang International Exhibition Center, the 2026 25th Shenyang International Auto Expo is welcoming guests from all directions with a high-spirited posture, jointly embarking on an era appointment about speed, technology, and a better life.
