On May 1, Jetour Auto, under the theme "See the World Through Travel," made a major appearance at the 2026 Shenyang, Liaoning Province May Day International Auto Show with its two core product matrixes: off-road box SUVs and travel mini RVs. Relying on five major leading advantages—strategic philosophy, technical capability, travel ecosystem, user culture, and global sales—Jetour Auto completed a comprehensive upgrade from "automobile product manufacturer" to "travel lifestyle service provider." At this auto show, the Jetour Traveler PLUS and Traveler PLUS C-DM were officially launched in the Northeast region, bringing consumers in Northeast China a new travel mobility experience covering all scenarios, the full lifecycle, and the entire ecosystem.
Deepening the "Travel+" strategy to create an all-domain travel lifestyle
World auto travel looks to China, and China auto travel looks to Jetour. At present, the nationwide self-driving travel boom continues to heat up, and users' travel needs have long gone beyond the vehicle itself, shifting toward a travel lifestyle deeply integrating people, cars, and scenarios. Since its founding 8 years ago, Jetour Auto has always adhered to the core of its "Travel+" strategy, without wavering or engaging in involution, firmly carving out a dedicated track belonging to Chinese automobiles, polishing ultimate travel products on one hand and building a complete travel ecosystem on the other.
Leveraging Chery Group's 29 years of deep automotive manufacturing technology accumulation, Jetour develops core technologies tailored to users' real travel scenarios, bringing off-roading to the masses with XWD fully automatic intelligent four-wheel drive, and continuously evolving travel comfort technology to make family travel more effortless. As China's first automobile brand to introduce and implement the "Travel+" concept, Jetour has integrated more than 20,000 partner hotels and 10,000+ travel products, deployed campsites and well-known scenic areas nationwide, and built the industry's unique all-domain travel service system, truly extending car manufacturing into a complete travel lifestyle.
Traveler PLUS dual models launched, making "everyone loves the wild" a reality
As the pioneer and global popularizer of the box SUV category, Jetour box models have cumulative sales exceeding 600,000 units, with sales breaking 10,000 units for 25 consecutive months, ranking first in box SUV sales in 9 countries/regions, firmly sitting on the throne of "China's global box champion." At this Shenyang May Day Auto Show, Jetour officially brought local consumers the heavily upgraded Traveler PLUS series, covering a dual-power layout of "fuel + electric hybrid," promoting off-roading from a hardcore privilege of the few to a daily pleasure enjoyed by all.
The official guide prices and super trade-in prices of the two new cars launched in this region are as follows:
• Jetour Traveler PLUS: 2.0TD XWD Conquer Edition 177,900 yuan, 2.0TD XWD Conquer+ Edition 189,900 yuan, super trade-in price 157,900 yuan - 169,900 yuan
• Jetour Traveler PLUS C-DM: 129km Crossing Edition 177,900 yuan, 211km XWD Conquer Edition 199,900 yuan, super trade-in price 170,900 yuan - 192,900 yuan
To repay the support of users in Northeast China, Jetour Auto has launched exclusive car purchase benefits covering the full lifecycle:
Fuel version users: Jetour Traveler PLUS users receive eight great gifts, including a super value new car decoration gift package, high trade-in subsidy, financial discounts
and special-price cars and other exclusive benefits. Welcome to visit the showroom for details from dealers.
Hybrid version users: Jetour Traveler PLUS C-DM users can enjoy the same benefits as Traveler PLUS, plus lifetime vehicle warranty and lifetime warranty for the three electric systems (limited to first/non-operating owners), charging pile and installation service (valid within 1 year for first owners), allowing users worry-free car purchase and use throughout. Consult local dealers for details.
The two new cars take "true intelligence, strong strength, grand flagship" as their core advantages, equipped with the XWD fully automatic intelligent four-wheel drive system and 7+X one-touch off-road modes, adapting to complex road conditions with one touch, so even off-road novices can control them with ease. The over 5-meter executive extended body provides a flexible layout of large five-seat/true seven-seat, with a 2-meter large bed mode inside the car, paired with a magic electric suction tailgate, second-row small table, and 10-layer comfortable structure seats, perfectly balancing hardcore off-road performance and flagship-level family comfort.
Immersive booth experience, endless exclusive May Day gifts
To bring Northeast consumers a better viewing experience, the Jetour booth created a comprehensive immersive interactive space. On site, there were not only wonderful model walks and brand performances, but also interactive Q&A, large-screen lucky draws, free claw machines, and other fun activities. Scan the code to follow Jetour's official WeChat account to participate and win exquisite gifts such as Jetour customized thermos cups, car aromatherapy, and trolley cases.
For this May Day Auto Show, Jetour Auto, on the basis of manufacturer benefits, additionally launched exclusive limited-time benefits for the Northeast region: order on site, and when picking up the car at the store, customers can participate in the golden egg smash activity with a 100% winning rate, with prizes covering branded home appliances, thousand-yuan fuel cards, camping equipment, etc.; the first 10 customers who order each day will additionally receive a travel gift package worth 2,000 yuan.
Trusted by 2.26 million users, the world loves the same Jetour
After 8 years of deep cultivation, Jetour Auto has achieved comprehensive breakthroughs in brand and products, and has also accelerated on the globalization track. As of March 2026, Jetour Auto's global cumulative users exceeded 2.26 million, with products covering 100 countries and regions worldwide, ranking first in Chinese brand SUV sales in 15 countries/regions. The brand has established official owner clubs in 30+ countries, gathering more than 30,000 overseas club members, and has won the trust of global users with globally unified R&D, verification, and quality standards.
This recognition from around the world will also benefit every Jetour user in Northeast China. In the future, Jetour Auto will continue to uphold its original aspiration of "Travel+," using smarter, more comfortable, and safer products and services to help more users easily realize their travel dreams, so that every passion for rushing toward mountains and seas can be easily reached.
From May 1 to May 5, at the Jetour booth in Hall E2 of the Shenyang Sujiatun Convention and Exhibition Center, the public is sincerely invited to visit the scene, experience up close the hardcore strength of Jetour's full range of models, feel the unique charm of the "Travel+" ecosystem, and join an automotive feast about freedom and distant places!
