On May 28, with the 2026 FIFA World Cup in the United States, Canada, and Mexico just around the corner, Geely Automobile Group reached an in-depth cooperation agreement with China Media Group. The Geely Galaxy brand officially became an "Official Broadcast Partner of China Media Group for the 2026 FIFA World Cup in the United States, Canada, and Mexico," and secured exclusive title sponsorship of CCTV-5's flagship sports program "Grand Banquet," accompanying hundreds of millions of viewers in enjoying the quadrennial football extravaganza. Fan Junyi, General Manager of Geely Automobile Sales Company, signed on behalf of Geely Automobile Group. Ren Xue'an, Party Secretary of the General Manager's Office of China Media Group, Gan Jiayue, CEO of Geely Automobile Group, and Yang Xueliang, Senior Vice President of Geely Holding Group, witnessed the signing ceremony.
Regarding this strategic cooperation, Ren Xue'an stated that this is a powerful alliance between a national platform and a national brand, and also a deep integration of sportsmanship and China's intelligent manufacturing. China Media Group will integrate World Cup broadcasting resources to provide high-value brand communication for Geely Holding Group, helping the company fully showcase the intelligent manufacturing strength and brand elegance of China's automobile industry on the world stage.
Gan Jiayue stated that carrying a shared aspiration for beauty and happiness, Geely and China Media Group have launched this strategic cooperation. This summer, Geely will not only join forces with China Media Group to fulfill every football fan's "Star Wish," but Geely's Mexico subsidiary will also launch "World Cup Exclusive Benefits," providing free airport pickup services for Geely car owners traveling to Mexico to watch matches on-site. This is not only a cross-sector leap in brand visibility, but also an important milestone for Geely in deepening its global layout and accelerating its march toward becoming a "global intelligent automobile leader."
As the world's most prestigious sporting event, the 2026 FIFA World Cup in the United States, Canada, and Mexico has ushered in unprecedented major changes. This World Cup is not only the first in history to be jointly hosted by the United States, Canada, and Mexico, but also the first to expand to 48 powerhouse teams for a peak showdown. Spanning the vast territories of three countries, featuring the most participating teams in history, and offering an even more densely packed schedule of exciting matches, this World Cup has become the "greatest in history" for the perfect fusion of technology and sports, carrying the pure passion and joy of hundreds of millions of football fans worldwide.
"Coming for a better life" is the brand philosophy that Geely Galaxy has long upheld. From the Asian Games and Asian Winter Games to now the World Cup, Geely has never stopped serving top international sporting events. This time, the strategic partnership between Geely Galaxy and China Media Group is a two-way journey of passion and beauty. Through the dual experience of "exciting matches + happy travel," both parties will bring the World Cup closer to everyday life, allowing intelligent technology and the unique charm of football to truly enter every household, setting off together for happiness and walking alongside beauty!
