Recently, BYD and Paris Saint-Germain Football Club (PSG) have entered into a global strategic cooperation, with two global brands joining forces for excellence, and this cooperation will last until June 2029. This cooperation brings together two global brands. Both parties uphold shared principles of innovation, excellence, and international development, continuously making breakthroughs and innovations in their respective fields, and have established deep connections with millions of consumers and fans worldwide.
Over the next three seasons, the two parties will advance the implementation of the cooperation through global communication campaigns, fan engagement, and other forms. At the same time, BYD and its premium brand Denza will provide support for the club's daily operations.
BYD, a global leader in new energy, has joined hands with the prestigious football club Paris Saint-Germain (PSG) in this cooperation, demonstrating BYD's determination to deeply cultivate the French market; at the same time, BYD stated that it will continue to expand its local retail network and, relying on innovative mobility solutions and localized activities, deepen its connection with French consumers.
This cooperation will also further expand BYD's global influence, helping it showcase cutting-edge technology to global audiences who love sports, innovation, and high-quality lifestyles; the strong alliance between the two brands will inspire fans around the world and set a new industry benchmark around innovation and quality.
Li Ke, Executive Vice President of BYD, said: "We are very pleased to reach a cooperation with Paris Saint-Germain (PSG). Paris Saint-Germain has become a global symbol of excellence, ambition, and innovation. BYD has likewise always adhered to 'technology comes first, innovation is the foundation,' and upheld the idea of using technological innovation to satisfy people's longing for a better life. This cooperation brings together two globally renowned brands, both of which share a common forward-looking vision and a passion for creating extraordinary experiences. Together with millions of fans worldwide, we are jointly driving a more innovative and sustainable future."
Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said: "We sincerely welcome BYD to join the Paris Saint-Germain family. BYD is a globally fast-growing and highly innovative company, and it is a perfect match with the club. Together, the two brands will open an exciting new era by engaging with fans around the world through creativity, innovation, and exclusive fan experiences."
This cooperation is an important part of BYD's European market strategy. With a complete product matrix covering pure electric and hybrid models, BYD is accelerating its expansion in the European market. At present, BYD's business has covered more than 120 countries and regions worldwide, and it continues to improve its industrial and commercial layout in Europe. This cooperation with Paris Saint-Germain (PSG) will become an important opportunity for BYD to enhance brand awareness and showcase innovative technology. The two parties will also create diverse shared experiences around passion, performance, and sustainable development, building closer connections with millions of fans worldwide.
