On September 24, the Yijing X9 was officially launched in Guangzhou. On the same day, the "Yijing X9 • Zhuohua Eight-City Joint Launch Appreciation Event - Shenyang" also came to a successful conclusion. With the "industrial art" character of Hongmei Cultural and Creative Park as its carrier, this event was deeply tied to Shenyang's urban identity rooted in its industrial DNA, integrating product appreciation, cultural experience, lifestyle, and launch event viewing into one, allowing guests to experience the product's strength in an immersive setting.
Immersive Appreciation in an Industrial Art Space
Stepping into the vehicle display experience area in Hongmei Cultural and Creative Park, the high ceilings of the industrial factory echo the flagship presence of the Yijing X9. Guests carefully observed the "Jingwei Liuguang" design aesthetics around the body, entered the cabin to personally experience the longest interior space of 3294mm, and experienced the relaxed luxury brought by equal comfort across all three rows.
The design of the lifestyle experience area is consistent with the concept of "the warmth of technology." Under the guidance of craft instructors, guests experienced the making of string art, gold and silver inlay, and intangible cultural heritage engraving. Just as handicrafts require the ultimate control of skill, the Yijing X9 uses a 2400MPa ultra-high-strength steel reinforcement structure at key B-pillar positions, and shows the same dedication to craftsmanship in the lightweight tuning of its 91% ultra-high-proportion all-aluminum chassis.
If the handicraft experience is a deep perception of "craftsmanship," then the interactive check-in area provides another more ceremonial way to participate.
The interactive check-in segment corresponds to the urban cultural space. Guests took photos in front of industrial-element backdrops, capturing memories of the event through light and shadow. The tea break area was also arranged with an "industrial style" theme, incorporating Eastern aesthetic elements. Guests chatted and rested between appreciation sessions, and high-frequency needs in family travel became the focus of on-site discussion.
As the warmth of discussion in the tea break area lingered, excitement in the viewing area was rising. The Yijing X9 launch event viewing segment was the most important part of this event. Guests watched the live broadcast from the Guangzhou main venue in the viewing area. When Yijing X9 global ambassador Aaron Kwok made a surprise appearance and revealed the Yijing X9 pricing and benefits, applause broke out on site, pushing the atmosphere of the entire event to a climax. Behind the applause was the sincerity offered by the Yijing X9.
A Generational Leap in Technology, Interpreting a New Quality of Family Travel
As the second-generation family flagship born from the full-stack native integration of Dongfeng and Huawei Qiankun, the Yijing X9 is offered in 4 models, with a limited-time benefit price starting at 279,800 yuan, simultaneously launching three basic benefits and eight limited-time benefits, with a combined benefit value of up to 100,000 yuan.
Beyond the benefits, the support of top-tier technology and hardcore engineering has achieved a generational leap in the Yijing X9's product strength.
The Yijing X9 fully integrates Huawei Qiankun's six major intelligent solutions, with Huawei Qiankun ADS 5 intelligent driving, HarmonyOS cockpit, Chitu platform, intelligent vehicle lighting, intelligent vehicle cloud, and Jingqi communication all fully equipped. At the same time, HarmonyOS Cockpit 6, Dieyu dual-screen soft-light version, HAMOMO AI companion robot, AMS in-cabin fusion perception system, and more are all debuted by the Yijing X9.
This means users can enjoy the top-tier intelligent experience they aspire to. Choosing the Yijing X9 is not just choosing a car, but choosing a new quality of family travel.
From an Appreciation Event to Everyday Travel
The brand proposition of "Let life have more Yijing" has been translated into perceivable action.
In terms of channels and services, Yijing has introduced Huawei channel standards, with top 100 national dealers accounting for more than 60%. In October this year, Yijing stores will be established in 90 cities, with service coverage in 150 cities and 400 experience touchpoints. Shenyang's first Yijing authorized user center is located at No. 20, Bei'er Middle Road, Tiexi District, Shenyang, so users in Shenyang can appreciate products and enjoy services right at their doorstep.
The successful holding of the "Yijing X9 • Zhuohua Eight-City Joint Launch Appreciation Event - Shenyang" further increased the brand and product's voice in the region. Yijing is moving from an appreciation event into the everyday travel of family users.
