On July 19, 2025, the Beijing Off-Road "People's Off-Road BJ40 Fuel Is Here!" new product launch event grandly opened at Zhangjiakou Tiandi Liang, officially launching three BJ40 fuel-powered models: the gasoline standard edition (MSRP 149,900 yuan, renewal price 126,900 yuan), the gasoline advanced edition (MSRP 159,900 yuan, renewal price 136,900 yuan), and the diesel edition (MSRP 159,900 yuan, renewal price 136,900 yuan). Car buyers can enjoy a five-fold "professional off-road package": a 0 down payment financing plan, a maximum 8,000 yuan trade-in subsidy, lifetime powertrain warranty, five free maintenance services over five years, and five years of free roadside assistance, stacked with a limited-time 50,000 yuan benefits package, opening the era of off-roading for everyone at an accessible price.

To commemorate 60 years of Chinese off-roading and 40 years of Chinese rock music, two special editions were also launched: the BJ40 Fuel China Off-Road 60th Anniversary Edition (diesel, limited to 60 units) and the BJ40 Fuel China Rock 40th Anniversary Edition (gasoline, limited to 40 units), both priced at 166,566 yuan. The two models not only share the same price but also both come with a complimentary exclusive customization package worth 6,360 yuan (taillight covers, full-length underbody skid plate, bright silver 17-inch fully covered spare tire cover, and full roof rack). The 100 anniversary editions sold out in just 3 minutes after launch!

BJ40 Fuel Edition — Four Major Benchmarks in Off-Road/Safety/Energy Efficiency/Comfort
1. Power and Off-Road Performance (New Off-Road Benchmark)

Gasoline Edition: The 2.0T engine delivers 245 horsepower/395 N·m, paired with a ZF 8AT transmission, accelerating from 0 to 100 km/h in 9.5 seconds, balancing urban commuting and extreme climbing.

Diesel Edition: The 2.0T engine has a thermal efficiency of 41%, peak torque of 400 N·m, WLTC fuel consumption of 8.5L/100km, and a range of over 1,000 kilometers on a full tank, designed specifically for long-distance traversing.

Hardcore Configuration: All models come standard with mechanical full-time four-wheel drive and three locks, supporting low-speed four-wheel drive mode (torque amplification of 2.48 times), approach angle of 38°/departure angle of 37°, wading depth of 750mm, combined with 11 all-terrain modes and 12-speed crawl function, easily conquering extreme road conditions such as snowfields and deserts. The 4.0 large speed ratio transfer case rivals the hardcore strength of the Wrangler Rubicon off-road flagship.

2. Safety Performance (New Safety Benchmark)

Body Structure: Pioneering a structure with 13 complete independent stiffness rings, using 79.8% hot-formed steel and high-strength steel, high-pressure hydroforming technology, with a roof pressure resistance of 85,000 Newtons, equivalent to being able to support a 10-ton excavator.

Protective Configuration: The BJ40 Fuel Edition is equipped with an embedded metal roll cage and a body-on-frame structure, with built-in two longitudinal and eight transverse integrated frame rails. More than 30 intelligent active and passive safety assistance functions, representing a leading intelligent assisted driving level in its class.

Extreme Testing: Passed the 80km/h moose test and 72-hour wading verification, demonstrating hardcore safety credentials.

3. Energy Efficiency Performance (New Energy Efficiency Benchmark)

Diesel Edition: The BJ40 Fuel Diesel Edition has a certified fuel consumption of 9.97L per 100 kilometers, with actual fuel consumption of 8L per 100 kilometers, and a range of 1,000km on a full tank. The BJ40 Fuel Diesel Edition can run 1,000 kilometers on one tank of fuel because the engine thermal efficiency is as high as 41%, with a maximum power of 120kW.

4. Comfort Configuration (New Comfort Benchmark)

Intelligent Cockpit: Three-screen interactive system (10.25-inch instrument cluster + dual 12.8-inch center console/passenger screens) powered by the Qualcomm 8155 chip, supporting AI voice contextual dialogue and three-finger screen sharing. 360° panoramic camera, no need to lean out repeatedly when navigating narrow roads or parking; 180° transparent chassis, allowing you to see potholes and rocks underneath the vehicle, no fear of scraping the chassis on complex terrain; wading display is even more direct, allowing real-time viewing of water depth, giving you confidence when crossing rivers and shallow waters.

Luxury Experience: Frameless doors, paired with 12-way power adjustment + 4-way lumbar support, queen passenger seat (heating/ventilation/massage + leg rest), optional zero-gravity seats, 256-color ambient lighting, combined with a split tailgate and removable hardtop design, balancing practicality and style.

Space Optimization: The rear seats fold flat to expand to 1,496L. Fold the rear seats completely flat and you get a 1.7-meter five-star flat bed. Combined with the standard 1.2㎡ largest openable sunroof in its class, and the trunk supporting 220V power (2.2kW), meeting the needs of camping, towing RVs, and other scenarios.

Off-Road Equalization, Paying Tribute to 60 Years of Chinese Off-Roading
The BJ40 Fuel Edition is positioned as the "King of Cost-Effectiveness in Professional Off-Roading," promoting the "off-road equalization" movement. With a starting price of 126,900 yuan, it becomes the only fuel-powered off-road vehicle in the 150,000 yuan class to come standard with "three locks," directly targeting competitors such as the Tank 300 and Jetour Traveler. In 2025, Beijing Off-Road plans to expand into Middle Eastern and African markets, launching right-hand drive and severe cold editions, with the target export share increasing to 20%. Relying on the six-dimensional safety battery and service network developed in cooperation with Huawei and CATL, it builds a "vehicle + people + service" ecological closed loop, consolidating its position as the "number one brand of Chinese off-road vehicles."

The launch of the BJ40 Fuel Edition is not only a concentrated display of Beijing Off-Road's technological strength, but also an inheritance and innovation of the spirit of 60 years of Chinese off-roading. From military quality to universal accessibility, from competition verification to ecosystem construction, the BJ40 Fuel Edition redefines the value boundaries of hardcore off-road vehicles with four major benchmark strengths, opening a new era of "People's Off-Road."