On August 29, 2025, the 28th Chengdu International Automobile Exhibition grandly opened. At this auto show, BAIC ORV held a press conference and officially announced that its BJ30 Traveler had begun pre-sales. The new vehicle is offered in six configuration models, with a pre-sale price range of 102,900 yuan to 139,900 yuan, positioned as a "100,000-yuan-class extra-large-space hybrid boxy SUV," targeting the young family and light off-road enthusiast market with three core advantages: "extra off-road, extra economical, extra spacious."
Starting from the launch of pre-sales, BAIC ORV simultaneously introduced multiple limited-time purchase benefits. Users who place an order during this period can receive the "Three Major Fitness Components" worth 6,000 yuan, including a Traveler roof platform, a Traveler side ladder, and a Traveler light-language backpack, greatly enhancing the vehicle's practicality and personalized style. In addition, the brand also launched the "Travel F Code" mechanism: the first 500 users to place an order can invite two friends to form a three-person group purchase team. If all members successfully place an order, each member can additionally enjoy the "Five Major Fitness Components" worth 7,500 yuan, adding a Traveler side hanging board and a Traveler microphone on top of the three major components, significantly improving the outdoor travel experience.
The BJ30 Traveler not only achieves comprehensive advancement at the product level, but also continues to make efforts in user co-creation and cultural dissemination. At the press conference, BAIC ORV, together with the official Xiaohongshu platform, jointly launched the "BJ30 Traveler Modification Creation Collection Plan," inviting users to unleash their creativity and share modification plans, design drafts, or creative ideas. The campaign runs from now until October 22. Participants only need to include the hashtag #MyTrendyMod30Plans and @ the official BAIC ORV account for a chance to receive platform traffic support and exquisite gifts. This plan aims to further deepen interaction between users and the brand and create a travel companion that truly meets user expectations.
BAIC ORV has also made new moves in cultural IP cooperation. BAIC Group Chairman Zhang Jianyong, Beijing TV Editor-in-Chief Xu Tao, and Sichuan Radio and Television Editor-in-Chief Wang Hongxin jointly announced the official start of filming for the second season of "Panda Adventure." In the first season last year, the BJ40 was widely praised as the "exclusive adventure companion officer." In the new season, the BJ30 Traveler will participate in filming throughout, going deep into eight major ecological hinterlands in China and conveying the lifestyle philosophy of "on the journey, a world of one's own."
Looking back at the BJ30's market performance, since its launch in May 2024, its cumulative sales have exceeded 56,000 units, continuously maintaining its position as the "sales champion of 100,000-yuan-class hybrid boxy SUVs." Many users regard it as an ideal "travel buddy," which is highly consistent with BAIC ORV's original intention in creating the product. BAIC ORV Chairman Wang Hao said: "BAIC ORV is not only the inventor of Chinese off-road vehicles, but also a popularizer of light off-road culture. We want to bring off-roading into more people's lives! With the goal of 'building the strongest hybrid boxy SUV,' we created this BJ30 Traveler, which can be said to be an upgrade 'from meeting needs to creating surprises.' At a price of 100,000 yuan, you can simultaneously get professional off-road capability, MPV space, and A0 sedan energy consumption!"
The BJ30 Traveler has achieved multiple breakthroughs at the product level. Its "three major travel off-road components" - the four-wheel-drive system, energy mid-lock, and multiple off-road driving modes - significantly improve the vehicle's passability and safety under complex road conditions. The four-wheel-drive system responds in only 0.03 seconds, the energy mid-lock can intelligently distribute torque, and the 7 driving modes cover various scenarios such as snow, sand, mud, and water wading, so even off-road novices can handle them with ease.
In terms of fuel consumption, the BJ30 Traveler adopts three-power four-wheel-drive HEV hybrid technology, providing six operating modes including pure electric, range extension, and energy recovery, truly achieving "the more congested, the more fuel-efficient." The comprehensive fuel consumption of the four-wheel-drive version is as low as 6.45L/100km, while the two-wheel-drive version is even lower at 5.85L/100km, comparable to A0-class sedan energy consumption, completely breaking the stereotype that "boxy SUVs must be fuel-thirsty."
In terms of space, the new vehicle's length, width, and height reach 4730mm/2820mm (wheelbase), making it the only boxy SUV model in its class with B-segment SUV space. Its space utilization rate is as high as 66%, and it even offers a seven-seat version to meet the travel needs of multi-member families.
In addition to the comprehensive upgrade of product strength, BAIC ORV also attaches great importance to the experience of existing users. One day before the start of pre-sales, the entire BJ30 lineup received its fourth OTA upgrade, optimizing navigation accuracy, camping mode operation procedures, and wireless charging stability, reflecting the brand's positive response to user feedback.
Other main models under BAIC ORV also performed impressively. In July this year, the BJ40 series captured first place in sales in three major sub-segments: the "new energy hardcore off-road market," the "range-extended boxy SUV market," and the "hardcore off-road vehicle market." Among them, sales of the BJ40 range-extended version exceeded 5,000 units, demonstrating strong market appeal. The BJ60 range-extended executive version, aimed at the western official business travel market, also appeared at this auto show, achieving comprehensive upgrades in five major dimensions: styling, intelligence, off-road capability, comfort, and quality.
BAIC ORV has always adhered to its positioning as a "user-oriented enterprise," truly focusing on user needs and deeply integrating product details with the user experience. As Wang Hao said: "Users are the best product managers and also the best spokespeople." The launch of the BJ30 Traveler is not only the pre-sale of a new car, but also another important practice by BAIC ORV on the road to popularizing light off-roading. In the future, it will continue to accompany every user toward distant places and fulfill the beautiful vision that "everyone is a traveler, every day is a traveler's day."
