On September 26, the 2026 Changan Mazda Fan Festival and the MAZDA EZ-60 Laser Edition Launch Event grandly kicked off in Zhuhai. Changan Mazda new energy product ambassador and "versatile actor" Tony Leung Ka-fai once again lent his passionate support to the festival, sharing with millions of Mazda fans his "long-termism" over forty-five years in film. As the advanced intelligent driving model in the EZ-60 product lineup, the EZ-60 Laser Edition was officially launched, with a limited-time benefit price starting at 145,900 yuan, and pricing for the entire 2027 EZ-60 lineup was announced simultaneously. Building on the lifetime zero-combustion benefit, Changan Mazda once again introduced a major bonus: new and existing owners of all EZ-6 and EZ-60 models can now enjoy lifetime warranty for the three electric systems. The first stop of the MAZDA Driving Experience Camp also opened simultaneously at the Zhuhai International Circuit, with regional events to follow. At this year's festival, the first group of Chinese Mazda fans was invited to attend Mazda's global fan festival.
No Betrayal of Existing Owners: New and Old Owners Alike Enjoy Lifetime Warranty for the Three Electric Systems
The 2027 EZ-60 offers a total of 9 models, including 4 Laser Edition models equipped with intelligent driving assistance systems, covering both range-extender and pure electric powertrain versions. To give back for the support and trust of its many Mazda fans, Changan Mazda simultaneously introduced 7 major car-purchasing benefits, effectively lowering the threshold and enhancing the ownership experience from both purchase and usage ends: Super Trade-in Gift: enjoy a 6,000 yuan super trade-in subsidy, with an additional 1,000 yuan for trading in a same-brand vehicle; Limited-time Expansion Gift: Laser Edition models enjoy up to 7,400 yuan, directly deductible from the vehicle price; Three Electric Warranty Gift: all models enjoy lifetime warranty for the three electric systems, with all existing owners enjoying the same benefit; Configuration Upgrade Gift: a configuration upgrade worth 1,500 yuan, with the Pro Laser Edition receiving a free upgrade to the purple-white-gold light luxury interior / the Max Laser Edition receiving a free upgrade to rear seat ventilation and heating; Optional Fund Gift: a free optional fund worth 3,000 yuan; Financial Benefit Gift: a 100,000 yuan loan with 2 years interest-free out of 5 years; Self-ignition Compensation Gift: a lifetime zero-combustion benefit worth 7,999 yuan;
It is worth noting that users who purchase the EZ-60 or EZ-6, on top of the original "unlimited mileage, unlimited owners" lifetime zero-combustion benefit, will also enjoy "lifetime warranty for the three electric systems." Existing owners who have already purchased a vehicle can enjoy the same by returning to a 4S store to sign a supplementary agreement. In addition, the presale expansion fund for the EZ-60 Laser Edition continues to increase. After users convert to a major order starting September 26, the expansion fund directly doubles to 200 yuan per day until the new car arrives at stores on October 15, reaching up to 7,400 yuan, which can be directly deducted from the vehicle price at purchase. Starting today, test-drive vehicles for the EZ-60 Laser Edition are arriving at stores nationwide one after another, and everyone is welcome to visit stores for test drives and appreciation.
Minoru Fujihashi, Vice President of Sales for Changan Mazda Automobile and General Manager of the Sales Branch (first from left in the photo below), handed over new car keys to representatives of the first major-order users of the EZ-60 Laser Edition. From excitement to certainty, from placing an order to taking delivery, behind every key is firm trust in Changan Mazda.
Accelerated Transformation: New Energy Sales Account for Nearly Half, Outpacing the Overall Market
Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch (photo below), said: "2026 is a year of striving and accelerated transformation. Changan Mazda has transformed from a simple product-import joint venture into a new joint venture integrating product introduction with Mazda global new energy R&D, manufacturing, and export." Under the accelerated new energy transformation, from January to August this year, Changan Mazda's sales increased by 20% year-on-year, outperforming the overall market by 38 percentage points, with full-year sales expected to grow by 25% year-on-year; new energy products accounted for 57% of sales, with penetration exceeding half, making it a leader in new energy transformation among joint venture brands. Among them, the EZ-60 has topped the joint venture new energy mid-size SUV sales rankings for 7 consecutive months since its launch.
Intelligent Driving Assistance: Not Competing for the Most Parameters, but for the Right Experience
In Changan Mazda's view, intelligent driving should not stop at the stacking of hardware and parameters, but should return to what is "right" in user experience—the right timing, the right judgment, the right decision, and the right execution. The EZ-60 Laser Edition uses lidar as its core perception foundation, paired with 11 high-definition cameras, 12 ultrasonic radars, and 3 millimeter-wave radars to build a full-domain perception network, achieving full coverage of both highway and urban navigation.
In highway scenarios, within the full speed range of 0–130 km/h, it provides functions such as highway lane-change assistance, highway obstacle-avoidance assistance, on/off-ramp assistance, and service area entry/exit assistance, and can autonomously complete driving decisions based on navigation, with reasonable lane-change timing and calm merging onto ramps; in urban scenarios, relying on Tencent lane-level navigation and an end-to-end technical architecture, it calmly handles complex road conditions such as cut-in avoidance, construction detours, and narrow-road passage. The new car will also receive the segment-exclusive "convoy companion" function through OTA, so self-driving group trips no longer have to worry about falling behind.
In the field of intelligent parking, the EZ-60 Laser Edition's full-scenario parking system covers more than 300 parking space scenarios, including perpendicular, parallel, herringbone, ramp, and curved spaces, all of which can be automatically identified and safely parked. For ultra-narrow spaces where doors are difficult to open after parking, the new car upgrades to "park after exiting"—users can activate it inside the car, then get out and close the door, and the system automatically completes the entire parking process; at the same time, an OTA upgrade supports "memory parking," allowing frequently used routes and parking spaces to be saved with one click, making parking truly worry-free.Passing 11 Real-World Scenario Challenges and Once Again Winning the TOP Intelligence Intelligent Safety Challenge Certificate
The prerequisite for intelligent driving is safety, and the confidence of intelligent driving is even more so safety. The EZ-60 Laser Edition is equipped with 25 active safety assistance functions, building 360-degree reassuring protection. In AEB active braking, the new car focuses on high-frequency daily risk scenarios: stopping at up to 110 km/h for stationary objects ahead, stopping at up to 90 km/h for longitudinal pedestrians, braking in time within 60 km/h for pedestrians and cyclists crossing laterally, effectively responding within 50 km/h to "ghost probe" incidents and crossing vehicles, and achieving "AEB & AES brake-and-steer integration"—when braking is insufficient, it simultaneously helps you steer to avoid.
Based on confidence in the product's safety quality, before launch the EZ-60 Laser Edition teamed up with CATARC to complete continuous challenges across 11 real high-risk scenarios, including "mountain narrow curves + rainy-night highways," and successfully passed all of them, earning the TOP Intelligence Intelligent Safety Challenge Certificate and protecting users with authoritative real-world testing. Unlike conventional independent testing of single items, this event adopted a combined working-condition, continuous-scenario, seamless-connection mode: before one risk ended, the next risk had already appeared, fully simulating extreme working conditions with multiple overlapping dangers in real traffic.
[Wang Junlei, Chief Expert of China Automotive Technology and Research Center Co., Ltd. and Chief Engineer of CATARC Information Technology (Tianjin) Co., Ltd., presented the certificate to the EZ-60 Laser Edition]Chinese Mazda Fans Go Global, Tony Leung Ka-fai Interprets "Long-Termism"
Changan Mazda's ten years of persistence have given the Fan Festival extremely high popularity among millions of Mazda fans and have also helped bring about Mazda's global fan festival. At this year's festival, Hidehisa Matsuda, President of Changan Mazda Automobile Co., Ltd. (first from left in the photo below), sent invitation letters to representatives of the first group of Chinese Mazda fans. They will represent Chinese market users and step onto the stage of the 2026 Mazda Global Fan Festival for the first time. From China to the world, the stage belonging to Mazda fans is growing larger and larger.
Changan Mazda new energy product ambassador and five-time Hong Kong Film Awards Best Actor Tony Leung Ka-fai (photo below) once again lent passionate support to the Fan Festival and shared the persistence of his forty-five-year acting career: "As an actor, there is no crash course. Flowers have their seasons, trees have their rings, good wine must be waited for, good roles must be waited for, and a good car must also be waited for." Tony Leung Ka-fai's reflections on "long-termism" echo Mazda's philosophy of carmaking. In Mazda's century-long development, the original aspiration of "people-oriented" has never changed—from the meticulous refinement of "Kodo" aesthetics, to the repeated polishing of "Jinba Ittai" handling, to globally unified safety and quality standards, Changan Mazda likewise believes: true quality comes from the accumulation of time. This is precisely the echo of "long-termism" in carmaking.
This year's festival also welcomed a group of young figures. Student representatives from universities under Changan Mazda's "Seedling Program" took the stage at the Fan Festival for the first time (photo below). Among them, some focus on new energy three electric systems, and some delve into corporate management. The sharpness and passion of the younger generation deeply moved actor Tony Leung Ka-fai, who encouraged the students: "Once you identify one thing, settle down and do it, and in the future you will surely be able to build a good car that makes Chinese people proud." From the "long-termism" of five Golden Statue Awards to the "young seedlings first growing" on campus, a dialogue across generations has given Changan Mazda's brand charm a younger footnote.
MAZDA Driving Experience Camp: An Exclusive IP for Mazda Fans, with Regional Stops Launching Nationwide
To let more users deeply feel the driving charm of "Jinba Ittai," Changan Mazda officially launched the first MAZDA Driving Experience Camp. As an exclusive experience IP for Mazda fans, the Driving Experience Camp will successively visit many places across the country, building a platform for deep exchanges between the brand and users, and among users themselves, through diverse formats such as driving knowledge sessions, professional test drives, and track experiences, allowing Mazda fans to experience in real driving the charm that "in the new energy era, it is still Mazda."
From the first Fan Festival in 2016 to the 2026 Fan Festival; from one car to a complete globally standardized carmaking system; from the Chinese market to the global stage—Changan Mazda has always used the patience of "long-termism" to spend time where it is worthwhile. In the future, Changan Mazda will continue to take root in the Chinese market, uphold the "Jinba Ittai" driving DNA and globally unified safety quality, and, with better new energy products and services, join hands with millions of Mazda fans to embark together on a new journey.
