【Car Media | New Car】Geely Auto's first "light off-road SUV"—the Geely Cowboy—is officially launched. The models launched this time have been carefully crafted in two configurations: the Fun Wild Edition and the Trend Play Edition, with market guide prices of 99,900 yuan and 93,900 yuan respectively. Moreover, a major bonus is available upon launch: customers who place reservations before December 31 can enjoy a car-purchase special offer where a 1,000 yuan deposit is deducted as 5,000 yuan. After adjustment, the limited-time exclusive prices are 95,900 yuan for the Fun Wild Edition and 89,900 yuan for the Trend Play Edition. To demonstrate Geely's sincere support for existing customers upgrading to a new generation, users who choose to trade in for a Geely Cowboy will also receive an additional 10,000 yuan cash trade-in subsidy. In addition, the Geely Cowboy thoughtfully introduces two major benefits in finance and data: a 2-year, 60,000-yuan 0-interest loan plan with interest subsidies of up to 6,000 yuan, reducing the financial burden of buying a car; at the same time, first owners will enjoy 3 years of unlimited data and unlimited speed for a smooth experience, as well as the exclusive benefit of lifetime free basic data, allowing every owner to enjoy intelligent connectivity without worry and easily begin the trendy journey of a light off-road SUV.
As Geely's first light off-road SUV, the Geely Cowboy's boxy styling is tough and fashionable, the Flyme Auto intelligent cockpit overturns the same class, and the 1.5TD golden powertrain delivers easy and effortless driving control. The entire lineup comes standard with 15 class-leading features including trendy wild two-tone body, three-body crystal lattice LED headlights, and the Flyme Auto intelligent cockpit system, with absolutely no range anxiety. It is the only fuel-powered hardcore light off-road SUV in the 80,000-90,000 yuan class, fully meeting young users' vehicle needs for different scenarios such as daily family use and outdoor light travel, truly bringing users the freedom of life that is city-capable, wild-capable, and capable of going far away.
As the first light off-road SUV meticulously created by Geely Auto, the Geely Cowboy demonstrates a personality charm that is hardcore yet fashionable with its unique boxy styling. Its Flyme Auto intelligent cockpit system overturns the intelligent experience of same-class models. At the same time, the Geely Cowboy is equipped with a 1.5TD golden powertrain, allowing easy handling whether for urban commuting or outdoor adventures. Even more eye-catching is that the Geely Cowboy comes standard across the lineup with 15 class-leading configurations including trendy wild two-tone body, three-body crystal lattice LED headlights, and the Flyme Auto intelligent cockpit system. These luxurious features undoubtedly enhance the overall quality and driving experience of the vehicle. As the only fuel-powered hardcore light off-road SUV in the 80,000-90,000 yuan market, the Geely Cowboy completely eliminates users' range anxiety and truly brings users a new lifestyle suitable for urban commuting, capable of meeting outdoor adventures, and able to pursue the freedom of distant places.
The boxy styling incorporates rounded-rectangle design, making the look both hardcore and trendy
In terms of styling design, the Geely Cowboy uses a new trendy off-road box as its design blueprint. Its front grille is rugged and powerful, paired with wide wheel arches and a stylish body kit, highlighting a strong hardcore off-road character. At the same time, the rounded-rectangle designs carefully accented around the body cleverly capture young people's dual yearning for hardcore off-road capability and refined fashion.
In terms of detail treatment, the roof equipment rack not only expands cargo space; its 1.3-square-meter area and 50-kilogram load capacity allow oversized items such as bicycles, surfboards, and camping gear to be easily carried. Whether mountain climbing, surfing, fishing, or cycling, it lets you roam freely and gallop through the mountains and wilds to your heart's content. The tailgate trendy travel magic backpack adopts an innovative top-opening design and is equipped with a drainage function to achieve dry-wet separation, ensuring the cabin environment always stays dry and refreshing. The combination of off-road AT tires and red calipers further elevates the vehicle's off-road performance and visual impact to a new height.
In addition, the Geely Cowboy creatively adds a D-pillar multi-functional trendy travel tool kit, which not only enhances the off-road atmosphere but also improves storage convenience. The industry-first cinema-screen-style cargo cover adds yet another kind of fun to outdoor camping.
In the interior design, the Geely Cowboy highlights design elements such as fun wild grab handles and goggle-style air-conditioning vents, not only showcasing its off-road characteristics. The 256-color ambient lighting system brings rich visual layering to the cabin space. Users can choose from multiple colors according to personal preference and create different atmospheric effects through multi-level brightness adjustment. Whenever a door opens, the ambient light color presents a breathing gradient and links with the vehicle's three driving modes, making the driving experience richer and more colorful. In addition, the Cowboy leather patchwork seats are not only comfortable to the touch, but also embossed with the words "born free" in the details, implying that when users drive the Geely Cowboy, every trip becomes a release and exploration of the soul.
To cater to more young people's demand for "good looks," the Geely Cowboy offers four fashionable body colors: Jungle Green, Desert Brown, Volcanic Gray, and Snowfield White, and adopts a trendy two-tone body contrast design. The roof, ABC pillars, windows, and front and rear bumper lower surrounds are all blackened, significantly strengthening the vehicle's sense of layering. In the interior, the Geely Cowboy offers two theme colors, Fairy Trace Green and Mine Wild Gray, each evoking users' longing for distant places.
Flyme Auto intelligent infotainment overturns the same class, allowing fuel vehicles to also enjoy intelligent equality
In the fields of intelligent interaction and intelligent assisted driving, the Geely Cowboy achieves a comprehensive超越 over the "original ecology" style of same-class hardcore SUVs, opening a more interesting and safe journey for users.
The standard 14.6-inch central control large screen across the lineup is equipped with the Flyme Auto intelligent infotainment system comparable to models in the 200,000 yuan class. This system not only realizes convenient operation where everything visible can be spoken, but also brings users an unprecedented intelligent enjoyment with a silky-smooth interactive experience. Borderless space supports more than a hundred application ecosystems, making the infotainment system, like a mobile phone, an indispensable intelligent partner in users' lives.
In terms of intelligent driving, the Geely Cowboy is equipped with an advanced L2-level intelligent driving assistance system. Among them, the ICC intelligent cruise system can realize automatic following and acceleration/deceleration functions within a speed range of 0 to 150 kilometers per hour, while accurately monitoring lane lines and providing stable lane-keeping functionality. In addition, numerous intelligent driving assistance functions such as the AEB-P pedestrian recognition protection system and the TSR traffic sign intelligent recognition system jointly elevate the intelligent driving level of A0-class light off-road vehicles to a new height.
The class-leading 540° panoramic image system, with million-pixel-level high-definition display, provides users with comprehensive visual protection. This system can minimize potential risks such as blind spots outside the vehicle and scratches during off-road driving, making every journey more reassuring and secure for users.
1.5TD golden power with four-wheel independent suspension, driving control is both effortless and comfortable
In terms of power, the Geely Cowboy is equipped with the class-best golden power combination of a 1.5TD turbocharged engine and a 7DCT dual-clutch transmission, bringing users strong power output and a smooth acceleration experience.
This 1.5TD engine has a maximum power of up to 133 kilowatts and a maximum torque of 290 newton-meters, fully meeting users' high requirements for the power performance of hardcore off-road models. The matching 7DCT dual-clutch transmission not only shifts quickly and smoothly, but has also won the honor of "World Top Ten Transmission." Its global sales have exceeded 4 million units, fully proving its excellent quality and reliability.
In terms of chassis design, the Geely Cowboy is equipped with the only rear multi-link independent suspension system in its class. This configuration not only improves the vehicle's handling stability, but also significantly enhances comfort. The shock absorbers adopt the class-exclusive RS valve system structure. This innovative design enables the vehicle to more effectively absorb and filter road vibrations during driving, improving ride comfort. During the chassis tuning process, Geely engineers carefully matched more than 200 shock absorber combinations to ensure that the vehicle demonstrates excellent handling performance while also balancing comfort.
The entire lineup comes standard with 15 major class-leading equipment, with space and configuration among the best in class
In order to achieve a larger space design, the Geely Cowboy benefits from the advantages of the BMA architecture and has undergone targeted optimization, adopting a unique "short front and rear overhang" design. The wheelbase reaches 2640mm. Although positioned as A0-class, the space experience is not inferior to A-class cars at all, making rear-seat riding more relaxed and comfortable.
The Geely Cowboy sets a new benchmark in configuration, with 15 class-leading configurations standard across the entire lineup, including trendy wild two-tone body, three-body crystal lattice LED headlights, Flyme auto intelligent cockpit, and a 14.6-inch large screen, providing excellent intelligent interaction; a starry sky panoramic sunroof, electric sunshade, and 540° panoramic image, ensuring a broad view and driving safety; 6-way electric adjustment for the driver's seat, rear multi-link suspension, and three driving modes, balancing comfort and handling; it is further equipped with convenient functions such as mobile phone Bluetooth key and APP remote control, as well as Cowboy leather seats, a multi-function steering wheel, and automatic air conditioning, bringing users an unprecedented comfortable, free, and luxurious ride experience.
The price is within reach and there is no charging anxiety, so you can set off freely without waiting
At a time when A0-class electric small SUVs generally adopt pure electric drive, the Geely Cowboy, with its unique fuel power, provides a brand-new choice for users who love hardcore light off-roading but worry about charging issues. Whether for long-distance travel or short-distance self-driving, the Geely Cowboy can set off immediately without waiting. With comprehensive upgrades in appearance, intelligence, space, and driving fun, plus a starting price of only 89,900 yuan, it greatly lowers the threshold for hardcore light off-road SUVs, allowing young users to pursue a free lifestyle at a more economical cost. The Geely Cowboy's characteristics of being city-capable, wild-capable, and capable of going far away make it an ideal companion for young people to show their personality and pursue a free lifestyle, and it is even expected to become the first off-road SUV for many young users.
