On September 21, at the "Play Strong" Super Night event held in Wuhu, iCAR officially launched the all-new V23 family. This launch included 5 versions in total, with a price range of 122,800 yuan to 174,800 yuan, covering everything from the 401 Super Sport Edition and 550 Super Sport Edition to the high-performance V23S 501 Peak Performance Edition and two Cyber Edition models. Moreover, the newly introduced V23S version not only announced the official start of iCAR's high-performance sub-series, but its exclusive sport badge and enhanced performance configuration also formed a distinct identity marker.
iCAR simultaneously launched quite sincere car purchase benefits. From now until October 31, customers who place an order can enjoy five major privileges, including a 5,000 yuan trade-in or additional purchase subsidy, lifetime free vehicle control and entertainment data, and lifetime free high-level intelligent driving services and other practical benefits. Customers who purchase the Cyber Edition models can also additionally receive an original premium gift package worth 6,000 yuan, including original accessories such as a roof rack and exclusive decals.
As the sales champion in the new energy boxy vehicle market from January to August this year, the V23's upgrade this time focused on improving overall vehicle performance. The most eye-catching among them is undoubtedly the V23S version. It is equipped with a front and rear dual-motor four-wheel-drive system, with a maximum power of 335 kilowatts and a zero-to-100 acceleration of only 4.5 seconds. This performance allows it to stand out among models in the same class. The new car set a lap time of 1 minute 50.889 seconds at the Zhejiang International Circuit, a result that even beat the AMG G 63 by nearly 10 seconds.
In terms of off-road capability, the V23S naturally performs excellently. The new car has a 43° approach angle and a 41° departure angle, and with the i-AWD electric four-wheel-drive system, it can easily handle various complex road conditions. Previously, the car set the fastest record for an electric SUV reaching the top of the desert pearl peak with a time of 2 minutes 38.34 seconds, and in the hill-climbing demonstration at the launch event, it even easily conquered the "Big G Slope" with a 100% gradient, showing its powerful off-road strength.
In addition to performance upgrades, the new car has also been comprehensively optimized at the configuration level. A total of 119 improvements have been completed across the lineup, including the addition of an 8.88-inch LCD instrument panel, an upgraded DeepSeek voice interaction system, and the addition of five major scenario functions such as Sentry Mode and Camping Mode. In terms of comfort configurations, the addition of front seat ventilation and heating, a heat pump air conditioner, and other features significantly improves everyday convenience. In terms of safety, the new car adopts a high-strength cage body design, comes standard with 6 airbags, and is equipped with an intelligent driving assistance system containing 23 functions.
At the launch event, iCAR also displayed the Cyber Edition model jointly created with Chaos Design, which is inspired by "Blade Runner," adopts a unique matte silver paint finish, and realizes a modification solution of "peak from the factory, legal when registered." Su Jun, general manager of the iCAR brand business unit, said that the Super V23 is an important step for the brand to participate in the construction of China's automotive culture, and that in the future it will continue to meet users' demand for personalized mobility through distinctive products. With the comprehensive advancement of the V23 series in performance, configuration, and personalized ecosystem, this car is expected to set a new value benchmark in the 150,000-yuan-class pure electric SUV market.
